The tea fair in Hangzhou has already started. Did you go here until 1? If you haven't been here yet, then let's learn about the activities of the 2119 Hangzhou Tea Expo with Xiaobian, so that everyone is ready to attend! Time information
Holding time: March 31th-June, 2119
Theme: "Celebrate Hangzhou, Tea Run the World" Address+Activity Introduction
This tea fair will continue to adhere to the principle of "being close to the people and benefiting the people, inheriting culture, being safe and thrifty", and highlight the development direction of "internationalization, branding and innovation".
This year's Tea Expo * * * consists of three major content sections, namely, the main project section, the tea culture section and the district/county (city) section ***18 projects.
(1) Main items (4 items): 2118 Hangzhou Tea Culture Expo Opening Ceremony and West Lake Longjing Tea Festival, West Lake Longjing Tea Asking Activity, 2119 Qinghefang Folk Tea Party and Hangzhou Tea Culture Tour.
(2) Tea culture section (7 items): youth creative communication activities of "Tea Chanting, Ritual and Music", annual meeting of teahouse managers in 2119, the 22nd West Lake Tea Party, the selection of "Tea People's House" in 2119, national tea drinking day of Youth Tea Union, tea tasting activities, Sino-French tea culture exchange and community tea culture promotion activities.
(3) District/county (city) sections (7 items): 6th China Hangzhou Sanqing Tea Cultural Activity, 18th Cha Sheng Activity, 2119 Hangzhou Tea Culture Expo Opening Session and Fuyang Anding Yunwu Tea Cultural Activity, 2119 Hangzhou Tea Expo Closing Ceremony and the 8th Tea Custom Cultural Tourism Activity in Lin 'an, the 8th "Snowy Cloudy Green" Leisure Cultural Activity and Jiande Bao Tea Cultural Tourism Activity. Main project section
1.2119 Hangzhou Tea Culture Expo, West Lake Longjing Tea Festival and Longwu Tea Town Festival
Time: March 8 -31, 2119
Location: Longwu Tea Town
Content: With the theme of "enjoying a new life with tea beside Longwu", Longwu Tea Town will be cultivated into a tea industry with obvious industrial characteristics and rich historical heritage. Focusing on tea culture, tea industry and tea experience, we will increase the brand promotion of West Lake Longjing and rural tourism, promote the transformation and upgrading of tea industry, and promote the development and prosperity of tea tourism by holding activities such as the performance of creating the atmosphere of tea culture in the Republic of China, the interactive experience of Longjing tea art tea mat culture, on-site manual frying, tea tasting experience, famous lecture halls, intangible experience and hotel promotion.
2. West Lake Longjing Tea Asking Activity in 2119
Time: 19: 55 am on Monday, April 1, 2119
Location: Longjing Eight Scenes (Longjing Eight Scenes Parking Lot)
Content: With the goal of protecting, inheriting and developing the brand of West Lake Longjing tea, enrich the brand connotation of "Hangzhou is the tea capital". Let more consumers know the cultural connotation of West Lake Longjing tea and create a distinctive business card of West Lake Longjing tea culture.
3. 2119 Qinghefang Folk Tea Party Activity
Time: April 19-April 22
Location: Southern Song Dynasty Imperial Street Pedestrian District, Qinghefang Historic District, Gulou North Little Square and Balazi Lane
Content: Qinghefang Historic District has successfully held several sessions of Qinghefang Folk Tea Party. With the theme of "Song Yun has a hundred flavors, tea enjoys Hang Cheng", this activity will launch such activities as "Opening Ceremony", "Wenchuang+Tea-Creative Market", "Culture+Tea-Tea Culture Salon (lecture/tourist expert)," Charity+Tea-Charity Little Angel Sale "and" Game+Tea-Online H5 Game Interaction ",combining with Song Yun culture.
4. Hangzhou Tea Culture Tour
Time: Year-round
Location: Hangzhou Tea Culture-related Scenic Spots
Content: Combining the elements of Hangzhou tea culture with the demand of tourism product routes, we will focus on promoting the tea culture innovation tourism special line of "China Tea Capital, Fine Taste of Longjing Fragrance", Zen tea culture tourism special line, and special tourism special lines such as tea country tour, industrial tour, teahouse tour and peasant tour. Tea culture plate
1. Youth creative communication activity of "Tea chanting, rites and music"
Time: March-June
Location: Hangzhou
Content: With the theme of "Tea chanting, rites and music, tea is full of emotion", through the perspective of tea culture creative art, performances, readings, exhibitions and other activities are held around "tea", focusing on the youth groups. Taking the means of communication on the Internet as the starting point and promoting tea culture as the main purpose, we will focus on excavating the essence of the brand of "Tea for the country, Hangzhou for the tea capital", tell the story of Hangzhou well, strengthen international communication, and launch the brand of "Hangzhou for the tea capital".
2. Teahouse Alliance 2119 Annual Meeting of Teahouse Managers
Time: March-May
Location: Hangzhou
Content: Through the exchange of the latest dynamic management experience of teahouses in China, it provides a platform for teahouses in China to discuss and communicate with each other, explore innovative management of teahouses, practice the "six teas * * * dance", and promote the balance of teahouse industry in China by using the teahouse platform.
3. The 22nd West Lake Tea Party
Time: March-May
Location: China Tea Museum, etc.
Contents: "Long lingering fragrance-exhibition of donated objects in China Tea Museum", tea science series, scientific tea-drinking week, "Road 27, take you to find tea in spring" series and China good tea collection series will be held.
4.2119 "Tea Man's Home" selection activity
Time: March-late April
Location: China Tea Museum
Content: We will continue to carry forward the team concept of "home" for tea lovers who are attached to tea, make friends with tea and express their love for tea, and continue to expand their influence and invite tea culture lovers (families). Let "China Tea People's House" become a resounding gold business card of the Tea Expo.
5. Youth Tea Alliance National Tea Drinking Day * * * Tea tasting activities
Time: April-June
Location: Confucius Institutes around the world (top 11)
Content: Make full use of resources and channels such as Confucius Institutes and Huacha Post Station, and initiate relevant tea culture exchange and experience activities during the National Tea Drinking Day, and "go out" to the United States for exchange projects and "go abroad".
6. Sino-French tea culture exchange
Time: April-May
Location: Lyon, Paris, France, etc.
Content: Foreign affairs personnel and local residents from all countries are invited to participate in tea culture exhibition and exchange activities, and cultural activities such as basic tea culture lectures, Confucian tea ceremony demonstrations, tea brewing demonstrations, tea mat aesthetic experience, and salon dialogue between China tea and European tea are held.
7. Community tea culture promotion activities
Time: 8-11 events throughout the year
Location: Hangzhou EAC Europe and America Center
Content: Community solar tea parties, tea culture knowledge lectures and courses, tea brewing competitions and other activities are held in international communities every month. With the help of activities, China tea culture can be deeply displayed to foreigners in Hangzhou, and with the help of the influence of this international community platform, friends from all over the world can quickly have a preliminary understanding and a deeper understanding of Chinese tea culture, so as to achieve the effect of spreading tea culture more widely without going abroad. County (city) plate
1. The 6th China Hangzhou Sanqing Tea Cultural Activity
Time: April-May
Location: Daicun Town, Xiaoshan District
Content: Based on Daicun's rich advantages in eco-cultural tourism resources, the opening ceremony, photo contest, hand-made tea stir-frying contest, one-day tour of Daicun, tea knowledge lecture and tea performance were launched. Start the brand image of Daicun tourism culture, achieve the purpose of "building a stage for culture, singing opera economically, taking tea as the medium and gathering strength", set a benchmark for the development of Xiaoshan South, and play a leading and exemplary role.
2. 18th Cha Sheng Activity
Time: April-June
Location: Dajingshan Tourism Distribution Center, Jingshan Huahai, Tourist Post Station, Greenway, etc.
Content: With the theme of "National Wind Culture Season", the opening ceremony, online celebrity scenic spot of Chashan Slide (whether it is open or not depends on the weather) and Luyu Cup will be held. Depending on the weather), Cha Sheng Luyu IP image, Tea Fairy IP image release, Donkey Travel Mountain and other plate activities will present an unprecedented on-site Zen tea culture experience and show the charm of Wenchuang IP, which will add a lot of color to Zen tea culture tourism.
3.2119 Hangzhou Tea Culture Expo Closing Ceremony and Fuyang Anding Yunwu Tea Cultural Activity
Time: April
Location: Lishan Town, Fuyang District
Content: Lishan Town, Fuyang District, Hangzhou takes Anding tea culture and Lingfeng ancient culture as the main line, and along the cherry blossom avenue of Yunwu Tea Town and Lishan Renjia, flowers, teas and books are strung together.
hold the launching ceremony of Daan Top Ring Road Tour. Through mountain bike racing, the promotion of "eight bowls of tea" in Lishan, cherry blossom tasting and the wonderful appearance of "Hangzhou study room", friends at home and abroad are invited to visit Lishan, which will promote the development of cultural tourism in Da 'an Top Ring Road.
Carry out the "Grain Rain" solar term activities of the 24 solar terms, and invite primary and middle school students in Hangzhou to carry out tea picking, study tour and labor practice, learn about tea, learn tea ceremony and tea ceremony, feel the beauty of solar terms and get close to traditional Chinese culture.
carry out the activities of gathering the top ten tribute teas in Zhejiang in Lishan. Introduce a small pot of Yunwu Imperial Tea, and explore the cultural connotation of Anding Yunwu Tea as tribute tea in Ming and Qing Dynasties. Enhance the brand value of Anding Yunwu Tea.
"A cup of green tea, cross-strait love", to carry out tea industry exchange and discussion activities in mainland China, Taiwan Province and Hongkong. The award ceremony of the 2119 Fuchun Mountain House Tea Fighting Conference was held, and the experts in tea frying, the finalist of tea king, the silver tea king and the golden tea king were judged on the spot.
4. The eighth tea custom cultural tourism activity in Lin 'an
Time: April-May
Location: Shangtian Village, ban qiao, Lin 'an District
Content: The theme of the activity is "Going to the countryside in Lin 'an"-"Enjoy the rural customs by enjoying the beautiful scenery", through the launching ceremony, tea asking in Dongkeng, tea tasting in Tianmu, meeting and drinking tea for all.
5. The 8th Leisure and Cultural Activity of "Snow Water Clouds and Green"
Time: March-June
Location: Tonglu County and Xinhe Township and other related towns (streets)
Content: The 8th Leisure and Cultural Festival of "Snow Water Clouds and Green" was held with the theme of "Smart Tonglu Tea Millennium". By holding a series of activities such as the opening festival of the ancient tea road in Xinhe Township, the tea party for respecting the elderly, the famous tea appraisal meeting, the national tea day, and the gathering of celebrities and famous artists, the tea culture research, the promotion of tea industry and the development of leisure tourism will be further promoted. At the same time, organize tea enterprises in this county to actively participate in national, provincial and municipal tea fairs, and vigorously enhance the external visibility and reputation of Tonglu's "Snow Water and Clouds".
6.2119 Qiandao Lake Tea Culture Experience Activity
Time: March-May
Location: Qiandao Lake high-speed railway station (or Qiandao Lake Tourist Terminal Xiushui Street), Lishang Township and Jiukeng Township
Content: Through activities such as Lishang Township (Qiandao Lake Longjing) Tea Culture Experience Festival, Jiukeng Township Tea Culture Experience Festival, and "National Tea Day", further,
7. Jiande tea cultural tourism activities
Time: April-May
Location: jiande city
Content: The first national climate symbol product-Jiande tea tasting and press conference, Jiande tea parent-child tour picking activities, national tea drinking day and other activities were launched, and the regional brand of "Jiande tea" was successfully shaped into a well-known brand in the whole province and even the whole country. Open up the tea tour route through activities, make the tea garden scenic and beautiful, and build a brand manor integrating tourists' picking experience, tea garden riding, tea-themed diet, tea-themed homestay, brand product sales, etc., and combine with surrounding greenways, ancient towns, fishing villages and other attractions to promote the integrated development of tea tours.
ok, do you understand? This tea fair is rich in content, and it is still worth attending!