In the development of a constantly accelerating society, people use the opportunity to gradually increase the entrepreneurial plan, entrepreneurial plan is usually a combination of marketing, finance, production, human resources and other functions of the plan of synthesis. What problems do you need to pay attention to when drawing up a business plan? Below I give you to organize about college students business plan, I hope you like!
About college students entrepreneurship plan 1 First, the campus entrepreneurial environment With the development of social economy and culture, the pace of people's lives accelerated, the people's living environment, the way of life have undergone a great change! Part-time work has become a fashion, student part-time market is very broad. Students part-time is the need for students to reduce their financial burden; the need to learn to use; the need for students to understand the community; the need to improve the overall quality of students; the need to increase social experience; the need to go to work on the basis of a large number of needs. Group consumption has quietly into people's lives, has begun to popularize, which is the need for social development is also a necessity. Group consumption involves all aspects of people's lives, group consumption so that people save money, save time, with as little as possible to invest in the largest consumer benefits, student group consumption on the more market, students are pure consumers, brand awareness and brand loyalty is very high, student consumption is also at the forefront of society. Group consumption is personality. Brand. The best way to consume affordable. To create a college group consumption terminal market, its commercial market development potential is immeasurable! Second, the purpose of campus business focus on the development of the college market, the establishment of campus part-time platform, student practice platform, campus business platform, services to students, services to colleges and universities. Third, the theme of entrepreneurship Relationship between the growth of students: students to participate in social practice, social awareness, understanding of society, learning and practicing, learning and applying to improve the overall quality of students, the campus market, the development of their own students, their own operation and maintenance. Fourth, entrepreneurial goals Occupy the consumer terminal market in colleges and universities as the center of the peripheral consumer market, to create a joint fleet of college entrepreneurship brand. Fifth, the market demand points 1, the need for students to reduce their economic burden 2, the need for students to participate in social practice, to improve their overall quality 3, the student personality consumption, brand consumption. Affordable consumption. The need for safe consumption. 4, colleges and universities to improve student employment needs 5, in response to the need to encourage college students to start their own businesses 7, the business requirements to open the campus market needs 8, the need for socio-economic development trends Six, the project's commercial potential The long-term goal of this project is to capture the consumer end-market of the university, as well as to the colleges and universities as the center of the terminal consumer market. As the center of the terminal consumer market, its business prospects are immeasurable! Student Business Plan 2 I. Project Strategy (a) Business Environment In the various types of people concentrated near the South Street to open a cafe with characteristics, to provide a variety of grades of coffee and pastries, so that the students, ordinary workers, white-collar workers, etc. can find the right coffee consumption level; to provide a variety of coffee and pastry, so that students, ordinary workers, white-collar workers, etc. can find the right coffee, to provide the right coffee, to provide the right coffee. consumption level of coffee; to provide elegant and independent rooms, so that couples or talk about business people have their own private space. (B) their own strengths and weaknesses 1, the advantages: (1) their own family grew up in business, since childhood, know how to run the store, not afraid of strangers, able to better communicate with others. Also received many years of basic education, have relatively perfect basic knowledge and personality. (2) College students are one of the most innovative people. Our college students are often full of hope for the future, with young blood, vigor, and the spirit of "the newborn calf is not afraid of tigers". (3) "Policy advantage" is one of our advantages, there are policy tilts and support, such as loan preferences, tax breaks, legal protection, etc., is a big guarantee for our college students to start a business. (4) My store near the operation of a cafe, the mode of operation, as well as a variety of people have a certain understanding of the needs. At the same time, I like coffee and can taste coffee. (5) In the four years of school, there are some like-minded friends in many professions who can form a business team. Everyone will have their own advantages, so in the formation of entrepreneurial team is able to produce synergistic advantages. Because there is a certain emotional basis, so relatively speaking, the stability of the team is better. 2, disadvantages: (1) eagerness to succeed, lack of market awareness and lack of business management experience, although mastered a certain amount of book knowledge, but ultimately lack of the necessary practical ability and business management experience. In addition, the lack of sufficient knowledge of marketing, it is difficult to immediately assume the role of business manager. (2) Weak comprehensive quality. First of all, there is a lack of knowledge of management, law and venture capital. Although the school has seen some management knowledge, but for personnel management, capital financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and other knowledge is relatively lack of. Second, market analysis (a) Analysis of the current situation of the coffee industry Coffee terminal sales market in order: coffee and Western-style fast food chain stores, star hotels, Western-style restaurants. Among them, cafes and western fast food chain stores are mainly composed of Shangshao Coffee, Starbucks Coffee, Real Pot Coffee, McDonald's, Pizza Hut, and the average monthly sales volume of these chains is 21.18 tons, accounting for 30.18%, followed by the average monthly sales volume of star-rated hotels at 16.47 tons, accounting for 23.47%, and average monthly sales volume of Western-style restaurants at 13.53 tons, accounting for 19.28%. With the development of the times and the further change of people's concept of life, the coffee industry is also developing at a rapid pace. (II) market research The survey results show that consumers believe that the price of each bottle of coffee in the 31-50 yuan of the highest rate of choice, reaching 39.0%; followed by the price of each bottle of coffee in the 51-100 yuan of the most suitable rate of 28.6%; the choice of less than 30 yuan accounted for 18.7%; that the price of each bottle of coffee in the 101-150 yuan consumer choice rate of 9.8%; choose other price range of the rate of consumers is very little. From the survey data, we can conclude that consumers believe that the price of each bottle of coffee is set between 31-100 yuan are suitable. Among consumers aged 18-25, 44.0% think that the price of a bottle of coffee is the most suitable between 31-50 yuan; 26.8% think that the price of a bottle of coffee is the most suitable between 51-100 yuan; 26.8% think that the price of a bottle of coffee is the most suitable below 30 yuan; 9.8% think that the price of a bottle of coffee is the most suitable. The percentage of consumers who think that the price of coffee per bottle is the most suitable is 18.5%, and the percentage of consumers who think that the price of coffee per bottle is the most suitable is 26.8%. The higher the income, the higher the acceptance of the price of coffee products. (C) the target market of the product The target group is people aged between 18 and 40. Provide coffee and pastries suitable for students, ordinary workers, white-collar workers and other consumption levels; at the same time, set up elegant and independent private rooms, so that couples or people talking about business have their own private space. Third, marketing strategy (a) financial analysis 1, the initial stage of the cost is mainly: site rental costs (30,000), food and beverage health permit and other documents to apply for the cost of site decoration costs (5,000), the purchase of kitchen utensils, the basic facilities costs (5,000) and so on 2, the cost of the operation stage mainly includes: staff wages, material procurement costs, the cost of the operation stage, and so on. : employee wages, material procurement costs, site rental costs, taxes, utilities and fuel costs, fixed capital, depreciation, miscellaneous expenses and so on. 3, according to calculations can be initially derived from the restaurant opening start-up capital of about 12,600 yuan (site lease costs 5,000 yuan, food and beverage health permit and other documents such as the cost of applying for 600 yuan, the site renovation costs of 2,400 yuan, the purchase of kitchen utensils costs of 1,000 yuan, the basic cost of facilities, such as 2,600 yuan). The funds can have parents to provide 80%, 20% of their own savings. 4, daily operating financial budget and analysis According to the budget analysis and survey, can initially determine the market capacity, but also be able to see between 31-100 yuan per cup of the price is most appropriate, so it can be roughly estimated that the total daily turnover of about 2,000 yuan, the rate of return of 70%, gross profit of 1,400 yuan. From this, we can calculate the payback period of about one month. (B) Cafe personnel expansion goals Store Manager 1; Administration and Personnel Department: the first, deputy minister of 1, 1 archivist; Finance and Accounting Department: 1 Minister, 1 accountant, 1 cashier; Marketing Department: 1 Minister, 3 members; Purchasing Department: 1 Minister, purchasing personnel A number of records, 2 recorders; Drinks Service Department: 1 minister, 4 waiters, 2 bartenders, a number of snacks and drinks master; (C) the purpose of the Department: Limited dining, unlimited service. Civilization and courtesy, hospitality. Highly skilled cooks, willing to innovate. Open source of income and expenditure, financial resources. About the college students business plan 3 Project name: "classmate" mobile app Responsible for: ___ Submitted: 20__.4.21 Summary With the development of mobile terminals such as cell phones and tablet computers, most college students have cell phones and other terminals, which has a smart phone does not account for a small number of, the development of apps is a good project for entrepreneurship. In the daily life of college students, the most important thing is to listen to lectures. This product is designed based on the great transformation of college students' lectures compared to those in junior high and high school: the teachers of junior high and high school courses are fixed, and students don't have to get used to the change of course contents and familiarize with the requirements of each course, while in college, the classes are different in each semester or even in each season, and some majors have a lot of specialized courses, and they don't have a lot of spare time to manage other courses, which leads to bad results. results. The role of this software is to divide the communication space for students taking the same course, and to provide a special area for uploading and downloading materials, as well as a variety of types of services in the form of related course content recommendations. The market is very huge, where there are colleges and universities, there is the target group of our product. And now many universities implement multi-faceted training program, a variety of courses, more need our app product to manage to do their own discipline. I. Project Overview Project Name: "Classmate" mobile sharing software Start Time: 20__.3.11 Main Products/Services: mobile apps Current Progress: product development stage 1, Main business: app development, release and advertisers solicitation. 2. Profit model: Based on the long-term consumer values of Chinese consumers, the marketing strategy of the product is located in the free mode of operation, and after obtaining a large number of audiences, the advertisers for the audience of college students will be recruited to lay advertisements and collect advertising operating costs. In the early stage, we need some funds to develop and publicize the product, and after the product is officially operated, we need to consider regular maintenance and advertisers' solicitation work. 3, the next three years of development strategies and business objectives: the main investment in the development of the early stage is focused on the plan within two years of the same type of software market share of 30%, the third year to start thinking about profitability: Second, the R & D team selected and requirements 1, staffing and division of labor: plan to choose about 10 people in the development team, the division of labor is as follows: 5 products, products, products, products, products, products, products, products, products, products, products, products, products, products, products, products and services. p> 5 product developers (including a manager), 2 product planners and management, 2 product promoters and advertising recruiters, as well as a general manager. 2. Employee Reward System: It is proposed to adopt an incentive-based management program in which 5 developers will enjoy a basic salary during the development period and a bonus after the development is completed. And the product planner and management and product promoter will depend on the market share of the product and the popularity of the app to determine the bonus (the main assessment method to app download times as an indicator). Third, research and development 1, the project's technical feasibility and maturity analysis At present, there is no such product on the market, but there is a similar class schedule app. through the research of similar class schedule app found that this type of software is generally popular among college students, and there are many users. But the class schedule software is only to provide a class schedule and choose the classmates of the simple dialog exchange, and the year of the course is not differentiated, often a few years old students mixed together, and did not do a class of students can communicate with each other to the extent that the feasibility of the better. 2, the project's technical innovativeness of the discussion (1) the basic principles and key technical content The software is based on the development of the Apple ios system, for all Apple users applicable, the technical requirements are not high, only for the simple code writing and combination of the general computer professionals can be written after the learning of the code. (2) technical innovation point: this app is a practical type of software, audience wide, the majority of the audience can easily learn to use the software, no trouble, easy to use. 3, the follow-up R & D program: if the software platform in the Apple got a better income and have a certain amount of capital accumulation, then consider Android and Symbian and other operating systems, such as software transplantation (must be based on good earnings). 4, R & D investment: annual investment in R & D costs more than 20% of earnings. For product improvement and employee welfare and technology research and development. 5 technology confidentiality and incentives : key technologies mastered by the top and R & D team, high salary treatment. Fourth, the industry and the market 1, the industry situation: the project because there is no relevant product exists, so there is a certain risk and development difficulties, need time, technology and capital investment in a large number. But the app has a good prospect. 2, the market outlook and forecast: there is no related products came out, the market is blank, the prospect is broad. There is no related industry to support it, will lead to the development of other industries. 3, the target market: mainly to the students of various universities as the main target market. 4, the main competitors: there is no relevant app, but there are similar course form app software, I believe that soon there will be the emergence of this type of software, there will soon be competitors. 5, the market barriers: mainly the promotion of work and the acceptance of the majority of college audiences. 6, swot analysis: due to the temporary absence of related apps, the main problem is the impact of imitation software after the introduction of the product. 7, sales forecast: it is expected that the first two years because of the promotion and product development and upgrading, will not be profitable. The third year began normal profitability. V. Marketing strategy 1, price strategy: the use of free operating model. 2, marketing strategy: after the release of the appstore, the sales of the initial period mainly through microblogging and other network marketing to actively seek customers. After the formation of the brand advantage to consider the use of television advertising and marketing methods. After the company's strength and then increase advertising investment to expand the customer base. 3, incentives: the company's start-up phase of the salesman to adopt a pure 5% incentive model to promote its marketing enthusiasm. When the company stabilized income, take the sales competition reward system, based on its sales performance divided into different bonus levels. Sixth, product production 1, product production: the product is a software application products, the use of group studio production methods. 2, production staffing and management: the plan is to use about 10 people in the development team, the division of labor is as follows: 5 product developers (one of the managers), 2 product planners and management, 2 product promoters and advertising recruiters, as well as a general manager. About College Student Business Plan 4 I. Project Summary Do you not want to eat in the cafeteria every day to eat those every day a taste of the dishes? Do you not want to go out to restaurants to eat those delicious but not very safe meals? Do you want to experience the mystery of cooking with your classmates? The University Student Kitchen is very much to your liking and will free you from the boredom of wandering. Students just buy their favorite dishes, there is a complete kitchen facilities and dining equipment, all the kitchen equipment like home and restaurant equipment are available, creating a free space, this is an unprecedented, single structure, centralized rental room stove shop. It has a distinct structure of four stoves in one kitchen, plus a dining room, which constitutes one unit, and a store can consist of more or less units, with each stove rotating to be used by several groups of customers at a given mealtime. The cost of a college kitchen is relatively small, only $2,000-2,500 per unit per year, which can probably be recovered in one semester, and the second half of the revenue can be used to expand the facility. Because this project is designed specifically for the food and entertainment problems of college students, and surveyed a lot of students, they are looking forward to the opening of the college students kitchen, very willing to try it, and said that will be every once in a while to ask a friend or and roommates to cook together. So its appeal is limitless. Every year a new class of freshmen adds a new source of customers to the College Kitchen, so it will be enduring. It can be large or small, and is promising and low-cost. It may not be imitated at any time, so we should strictly manage all the work, improve its taste, constantly innovate from the original basis, and constantly reflect and reform from the students to improve our competitiveness. Its management model is very simple, divided into internal and external management. External management is mainly publicity, and large and medium-sized booking of reasonable arrangements; internal management is mainly for college students to create a free and clean atmosphere in the kitchen. Come to the college kitchen, and enjoy the joy of cooking with friends! Second, the company 1, nature: college students kitchen is a kind of rental kitchen for all college students a service project. 2, equipment and facilities: college student kitchens exist in the form of unit system, a unit has a kitchen and a restaurant. A kitchen has four stoves, four sets of cooking utensils and gas stoves, and a cutting board table, more than one set of chopping tools, and a cabinet, which is full of bowls, oil and salt and other seasonings, equipped with running water faucets and more than baskets, buckets, and other tools such as washing dishes, and a few hoods; dining room has a table of five or six sizes, fans, water dispensers, refrigerators, sterilizers, rice cookers, and when the provision of hot meals. 3, the project service content: college students as long as they bring their favorite dishes to the college students to the kitchen, according to the time or size of the delivery of a certain amount of rent can be to the designated stove to cook, a kitchen, four stoves, can be cooked at the same time. In one kitchen, there are four stoves, which can cook at the same time. During a lunch or dinner time, one stove can be used for cooking by several groups of students. In this way, the kitchen of one unit can cook about 28 (4 stoves_7 groups/stove) groups of students between lunch time (11:00-2:00). Students can eat here before leaving or take them out to eat, all at their own pace. We also have a large refrigerator in the college kitchen, so if you're a regular and have leftovers that you can't finish, or need to store, we'll do it for you. Just seal them up and put them in a closed basket, write your name or some other mark, and put them in the refrigerator. The cost of storage is 2 dollars per day for storage longer than one day. 4, the purpose of the project: the generation of college students kitchen is my group y understand that many college students complained that the canteen meals every day a same, the taste is not delicious, not a little novelty, and some students feel that outside the restaurant meals, health conditions are not good, smack of oil is not much, and the price is not low. In the case of only two choices, in addition to complaining, only complain, so we thought of the college students kitchen this both to the taste of college students, but also exercise college students do-it-yourself ability of the kitchen. 5, college students kitchen interior decoration: can be created by the students to design, design core for free and comfortable, green. The main embodiment of simple beauty. College students grow their own flowers and plants, handmade clip art, waste utilization and other creative design can be used to decorate college students kitchen. Third, the organization of personnel management 1, we will be divided into large, medium and small-scale customers. Large-scale (20-40 people): such as a class reunion, or a classmate's birthday, so that you need to rent out a unit of college student kitchen, which needs to be booked in advance. Depending on the requirements either a chef is agreed to help or an individual is hired to take care of the chores. Medium size (10-20 people): such as a certain dormitory fellowship, or a small celebration, which also needs to be booked in advance, without a chef on staff. Small scale (1-10 people): anytime to arrange the cook stove. 2. In the college kitchen, only one middle-aged female employee needs to be hired to clean and tidy up the college kitchen, and to check the safety of the LPG cooker when the college students are cooking. 3, other managers: publicity, kitchen utensils, tableware, financial managers, customer reservations, cashier on duty, etc. can be played by students. 4, if there is a large party or get-together, can be booked in advance to the person in charge of customer reservations, he / she can make arrangements in advance, medium-sized (10-20 people) also arranged by the person in charge of booking, small-scale customer groups, according to the first-come, first-served use of the stove. 5, the financial manager, responsible for the weekly utility bills, gas stoves and employing staff costs and the total revenue of the "college kitchen", appropriate price adjustments, large and medium-sized groups of customers have a fixed booking price, according to the number of bookings of the kitchen to decide on the next week's rent of the small group of customers to come to do the dishes. 6, government approvals: college students kitchen to obtain a business license, the problem is mainly health and safety. Because we hired personnel to clean the college kitchen and always test and teach students to use liquefied petroleum gas and other dangerous equipment, and in the college kitchen with fire extinguishers, firefighting equipment. Safety and hygiene is the core management of the student kitchen, so we can obtain government approval, if the students by the students to start their own business can apply for funding and approval from the school. On the college student business plan 5 Dessert casual food has been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good ` choice, but also operates the birthday cake, as long as to make their own characteristics will certainly be loved by the majority of friends. A cake store profile 1, the store hair belongs to the food service industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts. 2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like. 3, the store requires start-up capital of 95,000 yuan. Second, the business objectives Due to the geographical location in the Trade Street, the source of customers is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, we must work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market. Third, the market analysis 1, the source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade. 2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. Therefore, the competition is great. Fourth, the business plan 1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks". 2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration. 3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers." 4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price. 5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising 6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened. 7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cake and not too much associated with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers. 8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and other people together, and the waiter can be called him (her) in public as _ Mr., Miss, they will feel very respected. 9, put some promotional items on the table, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand. 10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation. 11, the food industry has a special job labor skills requirements: employees must hold a "health certificate". V. Financial estimates Start-up assets: about 95,000 yuan Equipment investment: 1, rent 5,000 yuan. 2, facade decoration of about 2,000 yuan (including store decoration and light box); 3, shelves and selling platforms into about 1,500 yuan; 4, the staff (2) the same clothing needs 500 yuan 5. machinery and equipment the largest investment: 80,000 yuan (including the production of a full set of cake paraphernalia) the first purchase price: flour, cream and other raw materials, about 6000 yuan. Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on track, monthly sales of up to 21,000 yuan. Monthly expenses: 14,033 yuan. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan. Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, salary *** count 2000 yuan. Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment. Six, risk and constraints analysis: As the cake store is not the street or the first store in the neighborhood, customers are difficult to change the consistent taste, so you have to spend more financial and material resources and "gimmicks" to attract customers. Article Related to College Student Entrepreneurship Program: ★ College Student Entrepreneurship Program Plan 5 ★ 2021 College Student Entrepreneurship Program 5 ★ 2022 College Student Entrepreneurship Program 5 ★ 2022 College Student Entrepreneurship Program Latest 5 ★ Entrepreneurship Program (College Student Edition) 5 ★ Entrepreneurial Program (College Student Edition) 5 < ★ College students entrepreneurship project excellent plan sample five ★ Entrepreneurship plan college students version of the model 5 ★ College students excellent entrepreneurship plan 5 ★ Entrepreneurship plan (college students version) sample 5 ★ On the entrepreneurship plan for college students ★ College students entrepreneurship plan template 5 2021