The core issue is still competition. Fierce competition crowded out some uncompetitive small restaurants. I suggest that you seriously sum up your current business situation, and the general idea is as follows:
First, go to the better shops around home, observe carefully, and even spend money. Don't be afraid of embarrassment of acquaintances. It's okay for everyone to go in and spend money. Any reason can be handled. Through several aspects of observation: 1, hospitality skills; 2. How does the food taste? 3. The handling method of customer's objection; 4. Whether the menu codes are more or less; 5. Whether the price is fair; 6. How is the decoration? Does it make guests feel comfortable? Wait, that's about it.
Second, you should re-investigate the consumer groups around your store and understand their consumption habits, so that you can determine whether you need to improve your positioning. Don't be afraid of trouble. If it needs to be done, it is a waste of money and worth doing.
Third, whether the enthusiasm of employees can be mobilized and whether the work arrangements of waiters are sufficient. Whether the reward mechanism of employees is good or not is an important place to work hard. Only by mobilizing the enthusiasm of employees and tapping the potential of work will your business be good and you will be very worry-free.
Fourth, to cooperate with chefs to develop new dishes, this process is the most important secret of success. At present, small and medium-sized catering enterprises have insufficient understanding of this aspect. The chef's job is to constantly innovate and improve to meet the taste needs of guests. No matter how high his own cooking is, it is difficult to meet the market demand.
Fifth, do some activities appropriately, including making member consumption strategies. Articles in this field are promising and can attract guests from further afield to dinner for you. We should seriously study how to stimulate consumption. Stimulating a meal is a skill, and stimulating permanent consumption is a great skill.
That's probably all for now. I wish you success!