In order to ensure that things or work are carried out in an orderly and effective way, it is usually required to make a plan in advance, and a good plan will definitely pay attention to the participation and interaction of the audience. So do you know how to write a standard plan? The following is my collection of creative plans (collections) for the theme activities of new store opening, for reference only, hoping to help you. Creative plan (collection) for the opening theme activities of new stores 1

1. Purpose of the activities

1. Gather popularity and attract pedestrians to wait and see through the opening activities, form word-of-mouth publicity, achieve the effect of communication, and further expand the popularity and reputation of household-known brands in a certain range.

2. attract consumers into the store through activities, and strive to promote the purchase of consumers who visit the store for the first time.

2. Publicity strategy

1. Hanging large-scale outdoor advertisements or lamp post and light box advertisements on main streets, usually short-term advertisements, near new stores, is mainly for opening, and it is more appropriate to publish the opening time and surprise activities about 11 days before and after opening.

2. One week before the opening:

① Distribute DM leaflets to households in commercial concentrated areas, key blocks or residential quarters, mainly to convey the opening information and the contents of the opening surprise activities, and stimulate consumers to participate and buy _;

② If conditions permit, you can find a strong local newspaper to cooperate and carry out publicity with leaflets;

③ If funds permit, it can also be publicized through newspapers and television.

3. Three days before the opening:

Strengthen the promotion, release the opening information by using SMS platform, place floating balloons around the business circle, hang the opening celebration banners and the banners on the adjacent streets and main roads of the new store, create the opening atmosphere, strengthen the stimulation of passers-by, and do the warm-up work for the official opening celebration.

4. On the opening day, publicity can be carried out in the main streets nearby to attract the attention of pedestrians and release the opening information and activities.

5. One week after opening: Continue the enthusiasm when opening, and introduce new promotion plans according to local consumption habits to ensure passenger flow and sales volume.

III. Event Settings

1. Opening Ceremony.

2. Promotional activities.

IV. Layout of the event site

1. Arch at the entrance of the new store, floating balloons, banners and vertical banners with appropriate specifications (suspended from the upper floor of the building where the new store is located).

2. lay a red carpet along the street in front of the new store, with a length of x meters.

3. Put the opening celebration flowers on the left and right sides of the new store gate.

4. Make sure that the new store is staffed on the opening day. Employees will stand on both sides of the door or at the entrance of the new store in uniform clothes that everyone knows, and will accompany the guests into the store to help them introduce and pack their bags, so as to try their best to follow them one-on-one (X days before opening).

5. Sound and microphone are equipped and debugged.

V. Opening ceremony process

Before X: Now the layout is completed and the sound debugging is before X: All the activity staff arrive at X

From X to X: All the participants, such as department heads of the company, arrive at X, to coordinate the site and enhance the popularity of the opening site.

from point x to point x: drums are drummed and military bands are blown to attract passers-by and create a popularity index.

From X to X: The celebration ceremony officially begins. General Manager Lu simply announces the opening ceremony and the start of the lion dance performance. At the same time, leaders and guests can visit Jubao Store and begin to perform the traditional China program "Lion Dance Performance" with applause. During the performance, the lion gave a word (the caption of "Jubao Store, which is well-known by every family, has been opened")

From X to X: After the event, the new store will open as usual, and activities such as selling products on the spot, the salesperson's promotion activities (calling out the contents of the promotion activities from time to time) and introducing the discount of membership cards will continue. In order to continue the shopping craze at the opening of Jubao Store, the promotion activities can be extended for X days, aiming at increasing the rate of entering the store and promoting sales.

VI. Matters that should be prepared before the start of the activity (X days before the start of the activity)

1. Contact the arch, balloon and banner production company to communicate the release content, release time and price, negotiate and sign a contract.

2, DM leaflets, posters and other promotional materials design and production.

3. If you need to publish an advertisement, contact the local outdoor media or TV, newspaper and media companies, communicate the publishing content and price negotiation and sign a contract.

4. Proposed opening promotion plan, opening gift preparation and promotional gifts preparation.

5. Contact the local lion dance performance team, communicate the performance time and price, negotiate and sign the contract.

8. Props for ribbon-cutting (red ribbon, tray, scissors, white gloves).

6. Prepare the red carpet (rent or buy), purchase the flower baskets for the opening of the new store and ensure that they arrive at the store normally on the opening day.

7. Prepare the speeches and press releases of the host and leaders.

8. Prepare the customer information card and file the customer information (for users who have newly opened membership cards during the opening period). Creative plan for new store opening theme activities (Collection) 2

1. Planning background

(1) Market analysis of large shopping malls

A survey report recently published by the world-renowned McKinsey business consulting company pointed out: "After China joins the WTO, the retail industry in China will be the hardest hit in the economic field. Due to the lack of modern advanced retail management mode and overall planning and operation, the loss of various shopping malls developed and operated by developers in China is as high as 61%; With Wal-Mart, Carrefour and other world retail giants rushing to China, the competition in China's retail industry has entered a white-hot situation. Many large shopping malls have run aground and are in trouble. " Take Kunming as an example: the once-famous "New Oriental Women's Square" no longer exists, the "resplendence" once sought after by consumers and the media is neglected, and the "Tianheng Times Famous Store" with temporary scenery is unsustainable. The "face change" of Kunbai's major fire line, the reshuffle and integration of Southwest Commercial Building, Sheng Xing's takeover of Wuhua Building, Hualian's entry into Heping Sheng City and Meichen Department Store are also gearing up. All this shows that the traditional business model must be in line with international standards, must accept advanced management concepts, and carry out all-round and professional operation; On the other hand, our long-term professional and systematic targeted market research on Kunming's target consumer market has further proved that only by grasping the fashion frontier trends at any time, leading Kunming's fashion trends and fully understanding the needs of target groups can enterprises be based in Kunming's market and be favored and respected by consumers.

The competition in large shopping malls is fierce, and all kinds of celebrations are often used by many businesses. In the long run, many activities have been ignored by consumers, which has greatly reduced many commercial activities. Especially in the opening ceremony, we must pursue a concept that can attract people's attention from the beginning, so as to improve its popularity and reputation in the shortest time.

In order to stand out from this fierce commercial competition, Fashion Spring must first do a full article on the opening ceremony. For this reason, it is necessary to take the A: geographical advantage of Fashion Spring Shopping Center-the prosperous area in the middle section of Qingnian Road; B: Product advantages-fashion trends, famous brands and various activities are closely combined to achieve a good publicity effect of surprise.

(II) Ultimate purpose of the activity

The popularity, reputation and loyalty of Fashion Spring can be accelerated through the opening ceremony with great novelty, characteristics, influence and attraction, so as to accumulate good brand assets for the positioning of "Fashion Spring-Fashion Trend".

(3) Activities constitute a trilogy

1. Warm-up songs before opening: media application, press conference;

2. A warm song at the opening ceremony: the content of the event was completely unveiled on the opening day;

3. Lively songs after the opening:

Content: A "costume festival" is held every three months, and every time it is refurbished, it is full of wonderful things, and a series of illustrated follow-up articles on "Fashion Frontiers" are published in Yunnan strong media for a long time.

Organizer: Fashion Spring Shopping Center

Organizer: Inspiring Times

II. Activity Contents

(I) Holding a press conference

(II) Opening ceremony

(III) Lion and Dragon Dance Performance

(IV) Street Dance Performance

(V) On-site fashion. Shopping prize-winning activities

(8) On-the-spot answer lottery

(9) Fashion conference

3. On-the-spot layout

1. Cover the archway in fashion spring with red cloth;

2. Tie a two-story rainbow door with colored balloons at the entrance of the shopping mall;

3. There are 6 floats in the air with 6 cloth labels marked with eye-catching advertisements;

4. Set up a T-shaped platform with a canopy. The T-shaped platform is paved with a red carpet, and the computer photo with slogans and patterns is painted on the side.

5. Circle the range of activities around the T-shaped platform with a cloth belt, which is also printed with advertising words;

6. Four large flower baskets with novel, unique and fashionable shapes are placed near the entrance of the shopping mall, and advertising slogans are affixed to the flower baskets;

7. Place special large flower balls (made of flowers) with a diameter of about 1 meters on both sides in front of the entrance of the shopping mall and support them with shelves;

8. Put a big Christmas tree on the side of each flower ball and decorate it with bright ribbons. The Christmas tree will shine in the sun. Two fashionable spring people in Santa Claus costumes stand in front of the Christmas tree to welcome the guests.

9. Arrange 3-6 ladies in fashionable clothes at the entrance of the shopping mall to greet the guests.

IV. Specific arrangement of activities

(1) Hold a press conference (warm-up song before opening)

1. Time: within one week before opening

2. Venue: Fashion Spring Conference Room

3. Content: Announce the opening ceremony and activity arrangement of Fashion Spring Shopping Center, the preparations for the competition festival and answer questions from reporters; At the same time, color print advertisements were placed in the 1/2 edition of Spring City Evening News and Urban Times Fashion Edition.

4. purpose: to publicize and strengthen the new image and new concept of "fashion spring shopping center" leading the fashion trend through the publicity reports of strong mainstream media.

5. Set up

(1) a simple and bright background board marked with the words "Fashion Spring Press Conference" and fashion spring emblem. The picture is dominated by the most fashionable and beautiful costumes in fashion spring;

(2) Put some flower pots on the conference table;

(3) Put up a small banner at each end of the desk with the slogan "Fashion Spring" and "Leading the Trend".

6. Press conference expenses

(1) Relevant leaders and authoritative experts in business circles (3-6 people, traders in fashion and spring, invitation and their own expenses)

Zhang Dewen * * * Deputy Minister of Propaganda Department of Yunnan Provincial Party Committee, Director of Information Office of provincial government and spokesperson (suggestion)

(2) Journalists in the province (29 people, Excited times trader)

3 people in Yunnan TV Station ×411 yuan/person =1211 yuan

3 people in Kunming TV Station ×411 yuan/person =1211 yuan

1 people in Yunnan Daily ×411 yuan/person =411 yuan

1 people in Yunnan Economic Daily ×411 yuan/person =411 yuan

1 people in Spring City Evening News ×411 yuan/ People =411 yuan

Yunnan Information News 1× 411 yuan/person =411 yuan

Life News 1× 411 yuan/person =411 yuan

Metropolitan Times 1× 411 yuan/person =411 yuan

National Times 1× 411 yuan/person =411 yuan

Kunming Daily 1× 411 yuan/person = People =411 yuan

Mass Consumer News 1× 411 yuan/person =411 yuan

Yunnan Science and Technology News 1× 411 yuan/person =411 yuan

Travel News 1× 411 yuan/person =411 yuan

Yunnan People's Broadcasting Satellite Station 1× 411 yuan/person =411 yuan

Yunnan Economic Radio Station 1× 411 yuan. Person =411 yuan

Kunming People's Broadcasting Station 1 person ×411 yuan/person =411 yuan

Eight people from five central news organizations in Yunnan ×411 yuan/person = 3,211 yuan

Relevant gifts are given to each person in 51 yuan, amounting to 1,151 yuan

(3) Material preparation (fashion spring assistance, exciting times operation)

Speech by industry leaders. There are 51 speeches by business elites, 51 materials related to fashion spring, 91 press releases (political news, economic news and special news) with 31 copies each, and 1 host's draft for writing, printing, copying, summarizing and binding.

7. Effect of the scheme

Through this press conference, the popularity, reputation, market audience and brand image of Fashion Spring will be further expanded.

(2), unveiling ceremony

1, time: (9: 31-11: 31)

2, content:

(1) The host announced the celebration and introduced the guests one by one;

(2) After the host announced the opening ceremony, 1-2 guests took off the red cloth covering the fashion spring, and instantly surprised the true face of the fashion spring and immediately produced a sensational effect;

(3) Industry executives, business elites and shopping mall leaders delivered speeches respectively.

(3) lion dance and dragon dance performance (11: 31-11: 45)

1. Location: the square in front of the shopping center

2. Content: After the unveiling ceremony, the performance team was invited to perform traditional China programs with applause. At the scene, the opening guests were invited to give the finishing touch to the four lions. At the same time, the four lions in the performance presented words (the auspicious words spit out from their mouths, and the auspicious words were designed by inspiring the creativity of the times) to render the auspicious atmosphere of the opening ceremony and attract more consumers' attention.

(4) street dance performance

(there will be three performances at the same time as the fashion show at 11: 45 12: 31 15: 11)

1. Location: in the square in front of the shopping center

2. Content: Invite the famous street dance performance team in Yunnan Province to perform avant-garde and fashionable street dance.

3. Purpose: To publicize the image that fashion spring leads the fashion trend and spreads youthful vitality through energetic fashion street dance performances, and at the same time attract more consumers' attention.

(5) live fashion show (11: 45 12: 31 15: 11)

1. Location: on the runway in the square.