Many friends will choose to eat hot pot when they go out for dinner in winter, which will be very lively and warm. After eating so many hot pots, I wonder if you still remember a hot pot restaurant called Little Sheep. Little sheep, who once defeated Haidilao and dominated China's restaurant business, has gradually been forgotten by people, which should have a lot to do with business management and decision-making.

Little Sheep Hot Pot is a brand in Inner Mongolia. Its taste is very authentic. It has been popular all over the country, and there are thousands of branches in China. It is called "the first brother in the hot pot industry". Later, Little Sheep Hot Pot was acquired by Yum!, so it is hard to see it in the street, and its position in the hot pot industry has gradually been replaced by Haidilao.

The founder and boss of Little Sheep Hotpot is named Zhang Gang. After graduation, he decided to start his own business and set his sights on the hot pot market. He opened a hot pot restaurant with local characteristics in his hometown, and the business was not bad. With the booming business, Zhang Gang decided to spread the hot pot restaurant to more places, so the brand Little Sheep slowly gained popularity in China. Little Sheep opened a new franchise store in three days that year, and there were thousands of national chain stores. Little Sheep became the champion enterprise of domestic local catering.

unfortunately, the good times didn't last long. Little Sheep's management made mistakes in decision-making, which made Little Sheep slowly decline. At that time, Zhang Gang wanted to improve the image of Little Sheep by increasing the initial fee, but the franchisees were unwilling, and many franchisees broke down their negotiations with Little Sheep and lifted their cooperation. Then there is the entry of Yum! Yum! disrupted Little Sheep's market plan.

Now, when talking about domestic hot pot catering brands, many people will think of Haidilao, and the once "hot pot brother" Little Sheep seems to have been forgotten by consumers.