The balance is insufficient in 2121. Have you cleared your annual leave? "Immersion" vacation in theme hotels has become the choice of more and more people. According to the data of Tuniu Travel Network, since October, the average daily search and booking volume of theme hotels with labels such as parent-child, e-sports, amusement parks and hot springs has continued to rise.

Most theme hotels have perfect supporting facilities, which can provide one-stop services for tourists, including sightseeing, accommodation, landscape, food and so on. Many people are attracted by this worry-free way of traveling and vacationing, and even more, they will simply find a favorite theme hotel and "lie flat" the whole holiday.

when the fairy tale scene shines into reality, parent-child hotels explore new ways of IP landing

The parent-child travel market continues to be hot, which has promoted the demand of consumers for parent-child theme hotels. China tourism association Parent-child Travel and Youth Camp Branch previously released the "China Parent-child Travel Industry Development Report (2121)", which mentioned that parent-child travel has developed from the exclusive respect of "children" to the equal emphasis on "parents and children". As the millennial generation with distinctive personality begins to change their identity as parents, parents' attitude of accompanying their children has changed from "I am there" to "playing together" and "hi together".

In Tuniu's list of "Good Places to Walk Baby", in addition to first-tier cities such as Beishangguang, Sanya, Changzhou, Nanjing, Wuxi, Qingdao, Huzhou, Hangzhou and Xi 'an are also popular destinations for parent-child hotel reservations.

At present, most of the well-known parent-child theme hotels in the market are built according to scenic spots or parks. Yinrun Jinjiang Castle Hotel, located in the depths of Anji Mountain in Zhejiang Province, is adjacent to the first large-scale outdoor Hello Kitty theme park in China. It is both a parent-child hotel and a Hello Kitty theme hotel filled with pink dreams. Hotel theme rooms are decorated with cute Hello Kitty patterns from bedding, slippers, toothbrushes and even carpets. The hotel has a "Children's Entertainment Department", and the weekly Hello Kitty birthday party and the castle clown acrobatic theater will also invite full-time actors from Hello Kitty Paradise to bring wonderful performances, so as to build a fairytale world for adults and children.

Atlantis Sanya Hotel has always been a favorite of parents and children, integrating hotels, water worlds, aquariums, restaurants, entertainment, shopping, performing arts and other formats. Besides the experience items suitable for children, there are also immersive entertainment scenes specially designed for adults. Atlantis also continued to stay on the hot list of Tuniu Parent-child Resort Hotel, and the order volume and favorable rate of related free travel products were both good.

Also paying attention to parent-child interaction experience is Changzhou Zhonghua Dinosaur Park, which is popular among dinosaur fans in East China. Whether it's Jingshang Dinosaur Theme Resort Hotel, which has gained a large number of fans since 2114, or Dinosaur Club Hotel, which is operated and managed by Dinosaur Park team, friends of all sizes are lingering through the dinosaur elements in the whole scene and colorful interactive projects. During the National Day Golden Week and the Double Eleven this year, China Dinosaur Park and Tuniu have created a number of explosion activities to enrich the holiday tourism market and create diversified choices for family trips.

EDG brings fire to e-sports culture, and e-sports hotels have become the new favorite of young people.

Speaking of theme hotels, we have to mention the e-sports hotels that were "out of the circle" because EDG won the championship not long ago. On the night of the League of Legends global finals, many e-sports fans chose to go to the e-sports hotel and call friends to watch the game together. A new e-sports culture boom swept the young people, and the e-sports hotel also entered the field of vision of more people.

According to the Game Industry Report of China in 2121 released by the Game Publishing Committee of China Audiovisual and Digital Publishing Association, in 2121, the number of e-sports game users in China reached 488 million, up 9.65% year-on-year. According to the statistics of Tianjingyun E-PMS, the number of e-sports hotels in the first half of 2121 reached about 9,111, and it is estimated that by the end of 2122, its market stock is expected to exceed 8,111. As the industry with the most concentrated young people, the e-sports industry undoubtedly represents a huge consumption trend and consumption power.

According to the product data of Tuniu Hotel, the top 11 domestic e-sports hotels sold by Tuniu official website are Zhengzhou, Xi 'an, Changsha, Chengdu, Wuhan, Chongqing, Hefei, Nanchang, Kunming and Shenzhen, which are also the most active cities in e-sports hotel consumption.

E-sports hotels are popular among young customers because of their strong privacy, relatively low gathering risk and entertainment. According to the person in charge of BU free travel procurement of Tuniu Travel, there are two main types of e-sports hotels in the market, one is specially developed around the theme of e-sports, and the other is the e-sports theme room type launched by traditional hotels. "Most of these e-sports hotels are located near the university town where young people are densely populated, followed by railway stations and downtown areas with developed public transportation. On October 7, that is, the day of the League of Legends global finals, the Tuniu platform hotel page showed that many e-sports hotels near universities in provincial capitals were full. "

Traditional culture has taken on a new look, and "cultural flavor" theme hotels are in the ascendant

In recent years, under the background that the country strongly supports the development of "culture+"industry, how to carry and integrate the surrounding resources and cultures to meet the changing needs and more personalized pursuits of the customers has become an important development topic for the hotel industry.

Early cultural theme hotels were mostly concentrated in Beijing, Shanghai, Guangzhou, Shenzhen and other places where the hotel industry was relatively developed. For example, some hotels in Shanghai created nostalgic themes with old photos, old paintings, old antiques, old clothes and old environment. Jingdezhen, Jiangxi established a theme hotel based on ceramic culture.

With the transformation and upgrading of consumption patterns, today's cultural-themed hotels are deeply studying the concept and theme of integration with local culture, establishing their own tonality and characteristic experience of hotel brands, and making hotel themes more distinctive and more "cultural".

based on the characteristics of the city, the city with a long history and strong cultural characteristics is taken as the design blueprint. In the New Century Hotel in Wuzhen, which is adjacent to Dongzha Scenic Area, wooden column frames, gray tiles, red lanterns, carved windows and other elements can be seen everywhere, which deeply integrate the overall design of the hotel with the features of the ancient town and water town, making the hotel itself an important part of showing the culture of the surrounding scenic spots.

There are also many hotels that skillfully integrate local folk customs and reproduce the thick culture imprinted in people's memory and character. Nanjing night park Qinhuai Junting Hotel tribe is a typical case. Jinling Painting and Calligraphy Institute, Qifeng Test Hall, Grand Theater, Qinhuai Bookstore, Nanduhui and Taoyedu Inn allow tourists to stay in the hotel and start a night park Qinhuai tour. A series of cultural and creative products developed around "hotel+local cultural characteristics" have made the culture visible, available and taken away by guests.

Cultural theme hotels with distinctive cultural characteristics and personality, with culture as the core and hotels as the carrier, attract more guests who have a high pursuit of spiritual life. Appreciating the characteristics and feeling the atmosphere has become an important motivation for them to stay in the hotel. Cultural theme hotels are actually developing into multi-functional cultural products such as carrying culture, socializing and tasting art.

As the demand of the hotel market is increasingly diversified, more and more new formats are emerging. From natural scenery to parent-child, e-sports, amusement parks, folk customs, movies, etc., all kinds of themed hotels are sought after, and even become popular punching places in online celebrity on social media platforms. Hotels are no longer a simple accommodation choice in the process of tourism, and can even become tourism resources by virtue of their attraction, thus becoming tourist destinations.

At the same time, as the most personalized product in the market segment, theme hotels have distinct preferences for their customers, so it is more necessary to polish the products carefully, and further explore the design and promotion strategies in terms of cultural integration, spatial narrative, scene details and customer experience.