First of all, let's think about what aspects SEO should start from. In fact, when doing the website, I have done the most basic SEO work, such as editing the META tag, which is the most basic and very important SEO work.

when uploading the document, the SEO layout of these keywords will be in place

★? Layout of website SEO

Step 1: Search for SEO core keywords

SEO core keywords refer to keywords that can bring 81% traffic to the website. The core keywords of an enterprise should be between 51 and 111. How to choose? There are many methods, such as association, or pull-down and Baidu index. There is also the most direct and grounded way to search for keywords:

Select 51 core keywords

For example, there are 11 people in the company, and each person writes 51 keywords that customers ask the most, and there are 511 keywords. Rank these 511 keywords according to the number of times they appear: for example, when a photography company chooses keywords, there are 11 people writing "Wedding Photography" and 8 people writing "Hangzhou Wedding Photography". Then "wedding photography" ranks first, and you can come in here to learn seo. The first group of numbers is 221, the second group is 399, and the third group is 115. "Hangzhou photography" ranks second, and so on, picking out about 51 keywords with the most repetition, these are the core keywords.

Expand long-tail keywords

Then these 51 words are expanded into long-tail words. There are two commonly used dimensions to expand long-tail words: one is region, which can be expanded into "Hangzhou photography" and "Beijing photography"; The other is the profit model. For example, "which photography is good" and "which Korean photography is good". In this way, about more than 111 keywords have been developed, which are the keywords to be used in SEO outside the station in the future.

Step 2: Website keyword layout

Website structure optimization and brand word optimization

Distribute the core keywords to each column of the main navigation of the website. Generally, there are 11 columns in the main navigation of a website, and each column is allocated with 3-5 keywords, thus consuming 51 keywords. Put the remaining words on the second-level list page or the third-level details page of the website. Each page uses 1 keywords, and this keyword must be a long tail keyword. This is the structural optimization of the website. In the process of website structure optimization, brand words are added to complete the optimization of website brand words. Editing META Tags Every page should use different keywords to edit the META tag. Every page of the website has its identity, and the META tag is like his ID number. It is necessary to give different pages different identities, so that they can be easily recognized and crawled by Baidu.

If your ID number is one, Baidu will only catch one, so the META tag of each page should be different. The above is just the most basic SEO layout. Next, what should we do in SEO in the station? In fact, the focus of SEO optimization in the station is on the editing of articles in the station.

On-site article editing: How to write on-site article editing? Many people update articles on the website just to write company news. Who will read your news? In addition, if you write articles aimlessly, it is also a waste of effort.

1. Layout skills of long-tail keywords in articles in the station:

The title of the article should contain long-tail keywords; In the first paragraph of the article, that is, within the first 211-311 words of the article, keywords with corresponding long tails appear; In the content section of the article, that is, in the field of 311-511, keywords with corresponding long tails appear 2-3 times.

second, the article optimization skills in the station:

1. When making an article optimization, the inner page only optimizes 1 keywords, but cannot optimize multiple keywords. Unless it is a long-tail keyword that contains multiple keywords, for example, the above-mentioned "Hangzhou photography which is good" contains three keywords.

2. When optimizing keywords, you must add internal links. And link to the homepage of the website to improve the weight of the homepage. But it should be noted that many companies' websites sell a variety of products. For example, "wedding company" sells products, but there are other supporting products on the website, such as selling wedding planning and micro-movies. If the keyword "wedding planning" is optimized, the internal link will not link to the home page, but to the list page of the lounge chair.

3. Add ALT tags to the pictures in the article and give the pictures an attribute. Because the search engine can't directly read the picture information, it can only read the contents of the ALT tag.

4. There is also a "related recommendation" in the article. "Related recommendations" and internal links to form the optimization network within the website.

Third, it is worth noting that:

No matter in-site SEO or off-site SEO, you should never choose core keywords, but you must choose long-tail words for optimization. For example, "Hangzhou wedding photography" and "Korean photography which is better". For example, optimizing "wedding photography" also optimizes "Hangzhou photography", "Beijing wedding photography" and "which Korean photography is better". It is equivalent to optimizing 1 keywords and achieving the effect of optimizing 3 keywords.

Overall planning and consideration of p>SEO optimization

For example, the keyword "Hangzhou wedding photography" should be optimized. You can make a special page for "wedding photography", and all the articles written about wedding photography in Hangzhou are linked to this topic. This will enhance the weight of these special pages, then its natural ranking will be very good.

First, do SEO

First, pick out the areas to be optimized at this stage (within 1-3 months), and then specify the keywords to be optimized. Then during this time, we will optimize around these areas and keywords. It is suggested that everyone choose 5 regions and 11 keywords to do it. After 1-3 months of optimization, select the provinces that do better and reorder them. Carry out the second round of optimization, then carry out the third round of optimization according to the results, and so on. Persevere in doing it, and the optimized page ranking of long tail words will definitely be significantly improved.

Second, what do you do SEO for

When the articles are included and ranked on the homepage of Baidu, 361 and sogou, does it prove that SEO is doing well? Not necessarily! Because these articles pushed to the front page may not have any sales force, visitors will jump away directly after opening the webpage, and there will be no inquiry or transaction at all. Therefore, it must be clear that writing articles, on the one hand, must meet the search engine, in line with seo standards; On the other hand, to write for visitors, it must have sales power.

Third, do you need a full-time SEO?

A full-time SEO costs 1.5-1.2 million yuan a year. Calculate how much free traffic SEOer brings in a year. You will understand that input and output are too disproportionate. SEO seems to be free, but the labor cost and time cost of getting traffic are much more than SEM. So what should we do? It's not that you don't do SEO, but insist on doing a little bit every day. In the enterprise, not a full-time staff, but everyone should be able to do SEO. Every time you write an article, you must meet the standards of SEO, which is the key. In fact, there is no need to invite SEO experts, as long as we follow what is said in the operation class. META tag, write a good description, write a good article; Persisting in doing SEO in a planned way will definitely have an effect.

fourth, SEO is a long job

many people can't bear the temper, and always feel that it is impossible to write an article today, be included tomorrow, and then rank it on the front page. Because the website has just been launched, there is no weight, and your inclusion will be very slow.