article 1: newspapers and periodicals subscribe to propaganda slogans
newspapers and periodicals issue propaganda words
party newspapers and periodicals are the mouthpiece of the party and the people. Newspapers and periodicals are the link between the party and the government and the people, the window for the people to understand the world.
Newspapers and periodicals are the media for spreading scientific, technological, cultural knowledge and economic information.
Newspapers and periodicals are people's spiritual and cultural food.
Newspapers and periodicals are people's teachers and friends.
Newspapers and periodicals disseminate knowledge, convey information, cultivate sentiment, enlighten wisdom and enrich life. Subscribe to newspapers and periodicals to know
If you want to know the world, subscribe to post newspapers and periodicals
If you want to know what's going on in the world, please subscribe to newspapers and periodicals quickly.
Reading and reading newspapers are indispensable, and everyone needs to live a good material life, and the spirit is the most important. Subscribe to newspapers and periodicals to learn knowledge, and life has a taste.
Subscribe to a newspaper and learn many knowledge, enrich the content of life and cultivate noble sentiments to subscribe to newspapers and periodicals to get rid of poverty. Improve the quality of life, educate people with knowledge, and get rich by information
Enrich people's spiritual and cultural life with healthy and beneficial newspapers and periodicals, carry forward national culture, play the intermediary role of scientific and technological newspapers and periodicals in the process of transforming science and technology into productive forces, and play the information and theoretical role of economic newspapers and periodicals
Do a good job in newspaper distribution and promote the construction of two civilizations
Do a good job in newspaper distribution and promote social development. Prospering the cultural market
The postal department is the main channel for the distribution of newspapers and periodicals
Welcome to subscribe to the postal newspapers and periodicals
Road links, postal links, and newspapers and periodicals are delivered to you
Subscribe to the post office, and you can't go home often anytime, anywhere
. Newspapers and periodicals are ordered home ","Honor parents, subscribe to newspapers and periodicals "
Take a comprehensive look at the world situation, grasp the pulse of the economy and look forward to the market prospect Part II: Publicity plan for centralized subscription of newspapers and periodicals in 2117
1. Guiding ideology
With the aim of improving the market share of postal distribution and successfully completing the task of collecting newspapers and periodicals in 2111, we should take customer demand as the guide, subdivide the market and publicize the differences, and do a good job in promoting key newspapers and periodicals and key products.
second, the propaganda principle and division of labor
according to the requirements of the group company, according to the principles of unified image, unified planning, unified time and unified slogan, we will actively do a good job in the joint propaganda of the annual newspapers and periodicals in the province. The provincial company will focus on the classified catalogue of newspapers and periodicals, supplemented by comprehensive advertising, highlighting the promotion of key products such as best-selling/potential newspapers and newspapers etiquette (subscription) cards.
the municipal bureau should make full use of all kinds of promotional items issued by provincial companies, and do a good job in the delivery of local media and the implementation of linkage promotion in accordance with the unified requirements of the province's linkage promotion.
Third, the propaganda slogan
(1) Best-selling newspapers and periodicals are all over the world, and the post office subscribes to your home! (2) predict the world, subscribe to post newspapers! (3) Welcome to subscribe to the 2111 Post Newspapers!
(4) the post office subscribes to newspapers and is on call! -11185 sincerely serve you!
(5) go to the post office to order newspapers and periodicals, and order whatever you want! Book the etiquette in the same city, and book it for whoever you want!
(6) Honor your parents, subscribe to newspapers and periodicals, and offer filial piety! Iv. terminal promotional materials uniformly provided by provincial companies:
(1) Posters, with the number of 11111, posted in business halls, retail kiosks and public places.
(2) desks and chairs for publicity of newspaper activities, used for mobile publicity, with the number of 132 (one for each booking and marketing bureau).
(3) Publicity X-display stands, which are used in conjunction with tables and chairs for promotional activities, with a number of 264 (two for each booking and sales office).
(4) Newspapers and periodicals of major customers subscribe to inquiry CDs, which are distributed to corporate subscribers, with a quantity of 21,111 sets.
(5) Classify the recommended catalogues of newspapers and periodicals, and make two recommended catalogues of best-selling newspapers/potential high-efficiency newspapers and periodicals and rural newspapers and periodicals, each with a print run of million copies.
(6) Business Journal/Newspaper Etiquette (Subscription) Card Promotion Book, aimed at group customers, with 21,111 copies.
(7) Newspaper subscription tool holders, distributed to delivery personnel in the whole province for door-to-door publicity and subscription of newspapers and periodicals, with a number of 1 million.
IV. Implementation of publicity and promotion activities of the municipal bureaus
Each municipal bureau should further improve publicity and promotion according to the requirements of the province's joint publicity:
(1) Advertising of mass media: select local media with more influence, wide audience and high cost performance to advertise, and keep consistent with the provincial bureau in overall image and slogan. At the same time, the provincial company issued all kinds of promotional catalogues, recommendation books, car body advertisements, light box advertisements and other promotional templates for each bureau to choose and use.
(2) Advertising in self-owned business halls: It is required that self-owned business halls must hang banners, put up posters, put up table cards, assign special personnel to wear ribbons and badges to distribute leaflets, and broadcast promotional videos in qualified business halls.
(3) Door-to-door publicity: The postman wears working clothes and brings leaflets, catalogues, sample publications and other publicity materials to the door to carry out publicity and subscription.
(4) One-to-one publicity: the key account manager will come to the door to market the group users, and at the same time give away exquisite small gifts and newspapers and periodicals subscription CDs.
(5) Carry out mobile publicity activities: carry all kinds of subscription catalogues, publicity tables and chairs for newspaper activities, X publicity display stands and sample newspapers and periodicals, and go deep into residential areas, campuses, squares and other places where customers are concentrated to publicize and subscribe in the form of subscription service desks.
(6) Use the fixed telephone to wait for the subscription of CRBT publicity newspapers and periodicals.
VI. Do a good job in the management of promotional materials distributed by provincial companies
All bureaus should do a good job in the management of all kinds of promotional materials distributed by provincial companies. While making full use of promotional materials, they should pay attention to the proper preservation of unused promotional materials for future use. Chapter 3: Newspaper publicity plan
1. Publicity slogan
-Read newspapers and read the world!
-Give people newspapers and leave ink in their hands!
-Love parents, subscribe to newspapers and send filial piety!
second, publicize the market
(1) urban market
1. launch the "order into the family" activity. Subscribe to the door-to-door publicity of all communities, unit dormitories and shops along the street in the delivery section, and issue subscription leaflets to users.
2. Find an agent publicist. For the community that is difficult to publicize, find an agent propagandist, mainly for the community property, doormen, building directors and garage guards, who will issue leaflets on their behalf.
3. Carry out the subscription mode of "continue one and knock three". Renew a newspaper, and at the same time, knock on the doors of three neighboring houses, and develop them into new subscribers, so as to increase the household rate and increase the circulation of private subscription.
4. Carry out audio publicity for the section. Five sections of roads are selected from eight sections, mainly residential areas and other densely populated gathering places, and five small speakers are purchased for audio publicity. The publicity content is: our propaganda slogan and subscription number.
5, the old household recommendation method. Strengthen the publicity of old customers, and let them promote the subscription of newspapers and periodicals for us. For those with good subscription effect, give some small gifts.
6. Stamp publicity method. Stamp all kinds of newspapers and periodicals, publicize that subscription of newspapers and periodicals has begun, and increase the publicity atmosphere.
7. Make the community service commitment board. For some old communities and dormitories, new communities can enter as soon as they can, and make community service commitment boards on their publicity columns or on the walls of the property. The main contents are: photos of section couriers, service commitments and supervision calls for postal delivery. One is to reflect the enthusiasm of postal service, and the other is to make customized publicity for section couriers and newspapers and periodicals.
(2) Rural market
1. Concentrate on subscription activities of farmers and breeders. Choose newspapers and periodicals suitable for rural farmers' professional skills (make special leaflets) to focus on promotion.
2. mobilize members of professional production cooperatives to subscribe. Mainly choose science and technology, commodity information newspapers.
3. For retirees living in rural areas, the best-selling newspapers, health-care newspapers and news magazines are mainly recommended.
4. Promote newspapers and magazines that become rich. Grasping farmers' psychology of getting rich, actively developing newspapers and periodicals such as knowledge, popular science and technology.
5. LED and banner publicity. For the sub-bureau with LED screen, the slogan is rolled, and for the sub-bureau without LED screen, banners are hung.
(III) Project Market
Three major project teams were established. In order to do a good job in this year's newspaper subscription, a project leading group is specially established to boost the turnover with the project
:
leader: Zhang Hongwei
deputy leader: Jiang Hui
members: Wang Yu, Guo Zhijun, Wujiang, Li Weinan and Zhao Gongcheng. There are three project teams under the leading group:
Campus Newspaper Project Team 1 (with a campus market development target of 251,111 yuan), with leader Wu Jiang and member Wang Guohui; (project promotion schedule: 21% by the end of October, 41% by October 5, 61% by October 31, 81% by February 5, and 111% by February 31)
Guo Zhijun, leader of campus newspaper project team 2 (campus market development target is 1.5 million yuan), and Zhao Gongcheng, member; (project promotion schedule: 21% by the end of October, 41% by October 5, 61% by October 31, 81% by February 5, and 111% by February 31)
image periodical project team (development target: 21,111 copies, million yuan), with leader Wang Yu and member Li Weinan. (Project promotion schedule: 21% by the end of 11, 41% by 15, 61% by 11, 81% by 15, and 111% by 11)
The project team will divide and claim all schools in the town, adopt a divide-and-conquer approach, and tackle key problems one by one. At the same time, the project leading group will timely report and make excellent experience on the campus newspaper project of the whole flag.
1. Campus market:
(1) Advantage publicity: regular, genuine, readable and published papers. Our learning newspapers and periodicals are all genuine publications published by regular publishers, and there are no typos and page insertion errors in pirated publications, which seriously affect students' learning and reading. At the same time, 311 copies of Inside and Outside the Classroom, 511 copies of Learning Methods and 511 copies of Learning Weekly can be published all year round.
(2) Seek agents: focus on tackling key problems of school principals, relatives of principals, school teachers, and local people with prestige, so as to act as agents in the campus market and enrich the campus marketing power.
(3) Make good use of a letter. In order to avoid causing hot issues in the school, the Banner Bureau will produce a batch of letters to parents, which will be guided by the class teacher and subscribed voluntarily by parents.
(4) Take the "Love Newspapers" project as an opportunity, take the initiative to contact local women's federations, work committees and education departments to start the project, and seek enterprises with social image and publicity products to donate newspapers and periodicals to poor students, and make contact with "Give newspapers and periodicals to people, leave ink fragrance in your hand!" To expand the scale of key campus newspapers and periodicals.
(5) Do a good job in the joint distribution of educational periodicals. Mainly with the project team as the lead unit, we will focus on tackling key problems and strive to increase the net turnover to 211,111 yuan.
2. Image periodical market
(1) Wedding market: platform publications Happiness, Special Concern and 37-degree Woman, focusing on pre-marriage consumers (real estate, household appliances, automobiles), wedding service providers (wedding companies, hotels, photo studios, tobacco and alcohol sales) and post-marriage consumers
. Distribution crowd: in cooperation with the Civil Affairs Bureau, it will be distributed to newly registered couples.
(2) Women's market: platform publications Yogurt, Special Concern and 37-degree Woman, focusing on beauty salons, clothing monopoly, cosmetics promotion and business promotion. Distribution crowd: working girl database, members of beauty salons
(3) Tourism market: platform publications: Special Digest, Special Concern, Semimonthly Selected Readings, focusing on local travel agencies, special restaurants and entertainment places. Distribution crowd: the name and address database of party and government officials, the name and address database of teachers, and the layout of hotel rooms.
3. Festival market
In the fourth quarter, the Flag Bureau listed and screened four festivals as the key projects of the festival market to carry out festival marketing. (The festival market project is led by Wang Guohui, the professional director of newspapers and periodicals)
(1) 11.23 Double Ninth Festival: Cooperate with organizations such as the Association for the Aged and the Bureau of Retired Veteran Cadres, and they will take the lead in subscribing, thus expanding the popularity of Happy Old People; All the couriers in the section carried out the centralized subscription activities of Happy Old People's Newspaper and Family Doctor's Cultural Gift Box from October 1 to October 31, and said, "Love your parents, order newspapers and send filial piety!" For the publicity theme.
(2)12.1 World AIDS Day: In cooperation with the Centers for Disease Control and Prevention, image journals were used to promote AIDS prevention and treatment for the main media.
(3)12.3 International Disability Day: In cooperation with the Disabled Persons' Federation, with the theme of caring for the disabled, a cultural gift box for family doctors of the disabled was presented.