A good copy should have a copy title that can attract readers. An excellent copy title must involve the interests of consumers and tap the real needs of consumers, so a good copy title can also be expressed reasonably in a simple way.
The following are eight basic types of advertising copy titles:
First, the characteristics of the blunt title: do not play word games, directly say the name of the product to promote the intention. Case: "30% off silk blouse"-the application of clothing company: highlighting the information of product activities is more effective in products that customers are already familiar with. "Watson's" company brochures often use such copywriting titles.
Second, the characteristics of the suggestive title: it can play a pun effect, so that consumers suddenly realize that the meaning is still unfinished. Case: "One in ten million, we have no problem" —— An analysis from an industrial mixed-loading company: customers can understand at a glance that the company is full of confidence in its products and is still so arrogant! After reading the content of the advertisement, you will find that what this company wants to express is that their equipment can mix liquids with concentrations different by ten million times. This has a pun effect. Application: It is suggested that the title needs better creativity, and it can bring unexpected effects when used well. It is recommended to use it with caution.
Third, the characteristics of the new knowledge title: pay attention to embodying new news and deliver new product information to customers more directly. Case: "The second generation of pocket-sized new models comes out"-from Chevrolet automobile application: it can be used for the coming out of new products, the improvement of old products, the new application of old products and so on.
Fourth, how to type the title characteristics: pay attention to using "how" as the beginning of the title to attract customers' attention. Case: How to Make the Internet Your Money-making Machine —— From Ren Shan Information Application: As this is a kind of advertising form that consumers often contact, this type of advertising title is often widely used in advertisements in major newspapers and other public places, and it is easier to attract prospective customers.
5. Question title features: pay attention to the customer's own interest and arouse the customer's interest with a question. Case: "What are the advantages of China executives that American executives don't have?" -Application from management magazines: Question-based headlines should start from the interests that customers care about, arouse customers' interest by asking questions, and make customers want to read the whole article to find out.
Sixth, the characteristics of the title of imperative sentence: the first word of the title of imperative sentence is a clear verb. Case: "Opening the era of influence of online video advertising" —— Application from video production company: imperative title means imperative, which makes customers feel the importance and necessity.
Characteristics of goal-oriented headlines: Use words such as "why", "six skills" and "seven reasons" to highlight the importance of products. Case: "Four Keys for Small and Medium-sized Enterprises to Quickly Start Online Marketing" —— Information Application from Ren Shan: Goal-oriented is also a widely used topic, with the focus on conveying the value that our products can bring to customers.
Eight, the characteristics of the witness title: the use of "photos+dictation" to convey information, the language is naturally popular.