1. figurative \ x1d \ x1d \ figurative signs refer to the direct use of representative objects to express meaning. This technique is straightforward and clear at a glance, which is easy to understand and remember quickly. For example, the symbol of the education industry takes books as the image; The symbol of railway transportation industry takes locomotive as the image and so on. \x1d\\x1d\● The figure of human body modeling \x1d\\x1d\ People's body posture and movements can completely convey a simple and clear concept, which is widely used in signs. For example, in the example below, the logo of the real Kung Fu catering industry takes Bruce Lee as the image, which makes the logo vivid. \x1d\\x1d\● Graphics of animal modeling \x1d\\x1d\ As early as ancient times, people regarded animals as symbols of totem worship. Even in today's society, people still have a soft spot for animal modeling. However, it should be noted that when selecting animals, it should be considered that different regions have different preferences for animals. \x1d\\x1d\● Plant-shaped graphics \x1d\\x1d\ The application of plant-shaped graphics to logos often gives people a fresh and hearty feeling. \x1d\\x1d\● Graphics of object modeling \x1d\\x1d\ Graphics of object modeling involve a wide range and a wide variety. Utensils refer to all kinds of utensils. From towering buildings and huge vehicles to pencils, electrical sockets and plugs, stationery, tableware and so on. \x1d\\x1d\● Natural modeling graphics \x1d\\x1d\ Natural phenomena are symbols of mysterious natural forces. Astrology, water and Mars are common themes of this type of sign. \x1d\\x1d\2. The abstract \x1d\\x1d\ abstract logo refers to the abstract figure composed of rational and pure points, lines, surfaces and bodies to express the meaning. This kind of logo has great scope in modeling effect, and has a strong sense of modernity and symbol. For example, the logo in the middle below is the logo of an Israeli gallery, which is represented by very abstract lines and has a strong sense of symbols. \x1d\\x1d\ Note: Abstract class signs are not as easy to be understood as concrete graphics because of their lack of straightforward meaning expression, and sometimes even have ambiguity. \ x1d \ x1d \ abstract signs can be divided into the following four categories according to their different forms: \ \x1d\\x1d\● circular logo design \ x1d \ x1d \ circles are easy to attract people's visual attention and form a visual center. At the same time, the shape of \ x1d \ x1d \ symbolizes the good will of completeness, fullness and roundness, so it has been widely used in signs. Circular logo graphics can generally be divided into three categories: regular circle, ellipse and compound shape. \x1d\\x1d\● Quadrilateral logo design \x1d\\x1d\ Quadrilateral has four corners and a center. Compared with a circle, a square has certain directionality. Square, rectangle, trapezoid and diamond are all squares. \x1d\\x1d\● Triangle logo design \x1d\\x1d\ The triangle in the logo mainly has two forms: one is an upright triangle, which is particularly stable; The other is the inverted triangle, which supports the wide top on a fulcrum, forming an extremely dangerous way of balance. \x1d\\x1d\ Note: The triangles here are mainly isosceles or equilateral triangles, because such triangles can give people a sense of stability and balance. \x1d\\x1d\● Polygon logo design \x1d\\x1d\ Polygon refers to the combination of various geometric shapes. There are generally two ways to form it: one is formed by cutting various geometric shapes, such as round and square cutting; The other is a juxtaposition of various geometric shapes. In logo design, polygons can often express various forms and contents. \x1d\\x1d\ Note: In terms of visual memory, polygons are not as easy to remember as other simple geometric shapes. \x1d\\x1d\● Directional shape logo graphic \x1d\\x1d\ Directional shape is also called arrow shape. The original meaning of an arrow is an arrow, and its extended meaning is pointing or facing. In space, different angles and directions of arrows have different meanings. If the arrow is up, it means rising and standing upright; The arrow down indicates lowering and downward. It can be seen that arrows in different directions represent different meanings. \x1d\\x1d\3. Text-based logo \ x1d \ x1d \ Text-based logo refers to a logo whose logo image is mainly written. Character signs can be divided into Chinese character signs, letter signs and digital signs according to different types of graphics. \x1d\\x1d\● Chinese symbol \x1d\\x1d\ Chinese characters are considered as a model of ideographic and ideographic characters. People often use the symbolic meaning of Chinese characters to express their wishes for good things. Chinese characters are also widely used in logo design. For example, as shown in the figure below. \x1d\\x1d\● Letter signs \x1d\\x1d\ Letter signs have the advantages of conciseness and variety of forms. It has been widely used in logo design. Letter signs generally take the form of combination of letters and pictograms. Among them, letter combination includes full name letter combination, single letter, letter abbreviation combination and other forms. \x1d\\x1d\● Digital signs \x1d\\x1d\ Digital signs refer to signs based on numbers. Numbers are loved by more and more people because of their uniqueness and easy identification. \ x1d \ x1d \ signs can also be classified from other angles. For example, according to the classification of constituent factors, signs can be divided into graphic signs, text signs and composite signs; From the object of use, it can be divided into commodity marks and service marks, etc.