a warm heart greeting, a simple concern and a sincere greeting can make customers feel different temperatures. Let "delicious food be eaten in the stomach and warm words be spoken in the heart".
The bulletin board must highlight the key points you want to express. For example, your store's discount, praise coupons and other words are most directly expressed to users. Those gimmicks don't make much sense, and now take-away users are very rational, and they will no longer be attracted by those words. Products, offers, evaluations, etc. are the key points to increase the conversion of orders.