Starting from 7 tables
One day in the late fall of 1997, in front of Daping Hospital, a 7-table hot pot store opened, named Qi Hot Pot. For this store, Mrs. Yu Yong Xie Li took the initiative to quit her job to start a business with her husband ****, the two families took turns to guard the store until two o'clock at night every day, and then had to get up at less than 6:00 a.m. to purchase the day's dishes.
Yu Yong at that time, due to business failure, still owed a large amount of debt, this store is the last hope. 1997, Chongqing hot pot competition is not as brutal as it is today, seasoning engineer Yu Yong in the hot pot with a lot of traditional Chinese medicine to balance the pungency of the sea peppercorns, peppercorns, in the flavor of the same time to achieve the purpose of reducing the fire, due to the characteristics of this, coupled with the taste of the good, inexpensive, the Dapingqi hot pot business quickly, the price is very low, the price is very low. The business of Dapingqi hot pot is rapidly red-hot.
Affordable Qi hot pot, although business is hot, make money and not much, 7 tables of the small storefront, and can not let Yu Yong soon pay off the debt, a big step forward. Open a larger store can make money faster, but the capital bottleneck is the time Qi hot pot can't get over the hurdle.
Luck comes from the help of your people. The red-hot business of the Daping store made a friend take a liking to Yu Yong's Qi hot pot and injected a lot of money to seek cooperation. Soon, the investment of nearly one million yuan, an operating area of 1200 square meters of the odd hot pot two intersection store opened, the investment partner is only money, all the operation of all by Yu Yong is responsible for, the odd hot pot in one fell swoop from the roadside store into a brand store.
Because of the technology, because of the integrity, one after another friends take the initiative to find Yu Yong, for the odd hot pot injection of funds, more odd hot pot store opened one after another, the funds no longer become a bottleneck in the development. Chain: brand to the big stage
Qi hot pot real splendor is cast by the chain. The intangible assets of the brand, so that more people recognize the odd hot pot this piece of brand, began to constantly hold the money to run to take the initiative to ask for cooperation with Yu Yong.
In 1995, Yu Yong went to Hangzhou to work, there are a lot of people asked him to help plan the design of the restaurant pre-opening, dishes with the program, each time "overtime", there are always hundreds of thousands of dollars of overtime can be taken, at that time he would like to think that since Hangzhou has so many people so much as the need to the whole country is not more than that, based on the idea, Yu Yong resigned from his job, and then he was asked to work for the company. It is based on this idea, Yu Yong quit his job and returned to Chongqing to start a long entrepreneurial journey.
Yu Yong is the earliest group of people in Chongqing to engage in restaurant chains, as early as 1997, when the business magazine to seek partners in the opening. Yu Yong's statement is that at that time did not know what chain is not a chain, only know that teaching experience can let everyone get rich together. The real join is from the odd hot pot two intersection store opened only after the start, from borrowing the capital of friends to borrow social capital development, odd hot pot development road from then on to a new level.
Today's Chongqing Qi hot pot, is the Chongqing Hot Pot Association vice president of the unit, thousands of square meters of business area of the hot pot store opened in the main city of three, there are two will soon be opened in Shapingba, while owning a food processing plant, a hot pot Institute. Yu Yong said, the focus of the development of Qi hot pot will be the next step from relying on its hot pot Institute, so that the hot pot in the flavor of the same premise more to maintain the nutrition of the dishes, there is too much work to do.