March 15, In recent years, with the growing awareness of consumer rights, companies have begun to treat consumer complaints in a rigorous manner. Especially on March 15, corporate PR staff often stay up all night waiting for CCTV's "3-15" party "boots on the ground".

Another year of "3-15" consumer protection day, which companies will be exposed? Before the answer is revealed, you may want to follow the client to review the 2017 "3-15" evening party exposure of the enterprise how now.

Interactive encyclopedia with false advertising "money" suspended for nearly a year

In 2017 CCTV "3-15" evening party, interactive encyclopedia was exposed to collect money to customize false entries, become the largest false advertising "garbage station". As a result, Interactive Encyclopedia became the first Internet company to be named that night.

"Interactive encyclopedia, a website that claims to be a knowledge **** enjoyment platform, is doing unseemly things behind the scenes." Here, some of the claimed magic products, glossy characters resume, as long as you spend 4,800 yuan to open the "encyclopedia word claim" service, and then can be arbitrary fabrication and release, with false advertising in the hallowed "circle money".

That night, was named interactive encyclopedia emergency statement, said the company has set up an action group, upgraded the word content audit standards, a comprehensive review of the content of the site word, immediately rectify the word content audit process, offline does not meet the encyclopedia standards of the word and unqualified customer ads, all re-examination of the qualifications of the customer, and comprehensively cooperate with the work of the industry and commerce and other government departments.

On March 16, 2017, Interactivepedia issued another statement that the company suspended the offending business personnel, transferred from their positions and other processing measures.

In addition, interactive wikipedia is also a new three board listed enterprises. in February 2016, interactive wikipedia in the national small and medium-sized enterprise share transfer system listing, officially landing in the new three board. After being exposed by CCTV, Interactive Wikipedia then announced that its shares were suspended from March 16, 2017 at the opening of the market due to the existence of "public *** media rumors related to the company, which may have or have had a greater impact on the price of stock transfers".

However, this suspension is nearly a year.On March 6, 2018, Interactive Encyclopedia announced that the uncertainty of this media report matter has been eliminated, and by the company's application to the stock transfer company, the company's stock has resumed transfer since March 7, 2018.

The announcement was made by the company's shareholders.

The announcement said that during the suspension period, the company carried out timely self-examination work, comprehensive combing of the commercial products involved, and comprehensive rectification of the content review process and customer qualification review process; at the same time, the company actively cooperated with the investigation of the business administration department, as well as the inspection of the host brokerage firms.

No India is suspected of selling nuclear-contaminated food in China

A popular network of "Carrabi" cereal has been exposed from Japan's nuclear-contaminated areas, and offline supermarkets such as No India are suspected of selling it, sparking a huge controversy for a while.

The Shenzhen Market Inspection Bureau found in law enforcement inspections that some Japanese food products were labeled with Chinese labels of Japan's origin on their outer packaging in the MUJI supermarkets, but when the Chinese labels were removed, the real origin of the products was revealed to be Tokyo, which is on the list of banned imports!

However, right after the CCTV exposure, the "plot" instantly reversed. March 16, 2017, the official statement issued by Muji Liangpin said that the address written on the packaging of the exposed food is actually the company's registered location in Japan, not the production site, and took out the certificate of origin and quarantine certificate. In addition, the Shanghai Entry-Exit Inspection and Quarantine Bureau also responded to the media, saying, "After checking the import records of Muji (Shanghai) Commercial Co. Ltd. no products from the nuclear-radiated areas of Japan were found."

While the official explanation has temporarily calmed public opinion, Muji's life in China has not been "quiet" this year.

"3-15" less than half a year later, "Muji is caught in the food pesticide residue scandal. 2017 August 4, according to surging news, citing media reports in Taiwan, the local "Food and Drug Administration "announced a batch of unqualified goods, including Taiwan's Wujianliangpin Co., Ltd. operating "black bean tea bag tea" and "large bags of cold brew tea" was detected pesticide residues exceeding the standard, exceeding the standard item The pesticide residues were found to exceed the standard, and the exceeding item, "pummeling", may have the danger of interfering with hormones and causing cancer. In this regard, Muji China headquarters responded that the two failed tests in Taiwan, black bean tea, belonging to the same batch of products in the mainland region and no sales. But then, a media reporter investigation found that through the "Muji black bean tea" "muji black bean tea" keywords in the mainland region of the e-commerce platform to search, still found that there are some stores in the sale of related products.

Since its first entry into the Chinese market in 2008, Muji has opened 230 stores in the Chinese market as of now, while its president Hiroshi Matsuzaki has openly told the media that he wants to speed up the pace of store openings in 2018, adding another 50 to 60 stores. Also according to the New Beijing News, on January 18, 2018, Muji officially launched the eighth comprehensive price cut in China, with a maximum reduction of up to 25%. However, against the backdrop of the expansion of the market's business territory, MUJI has exposed a lot of problems in product quality and service. Recently, several consumers have reflected that the products they bought from Muji have confusing labels, poor quality and cannot be repaired, and that the management of the brand's stores and service awareness need to be strengthened.

"Air cushion door" after Nike: products on the black list

Once upon a time, the student era to wear a pair of Nike shoes is enough to make the bystanders envious, but belonging to Nike's glorious era may be slowly fading away. In the strong pursuit of competitors, Nike's performance is getting worse and worse. 2017's "3-15" may have become a major "setback" on the company's development path.

"There is no air cushion in the air-cushioned shoes"! When consumers see their feet on the Nike shoes is not its publicity, how will feel?2017 CCTV "3-15" evening party exposed Nike zoomair quality problems, Nike official website publicity that this shoe is the NBA star Kobe Bryant in the 2008 Beijing Olympic Games won the Nike shoes worn by the replica basketball shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes, shoes. The Nike website advertises that the shoe is a replica of the Nike basketball shoe worn by NBA star Kobe Bryant when he won the Beijing Olympics in 2008, and that the heel of the shoe comes with a Nike-patented zoomair air cushion, which it does not.

In the face of consumer skepticism, Nike responded that there was an error in the description of the product's air cushion and offered a full refund with a 25% discount coupon for a single product. However, in the face of consumer demand for triple compensation, Nike refused to accept.

However, with the rapid fermentation of the incident as well as the relevant departments of the in-depth investigation, Nike finally loosened the mouth "soft". 17 March 2017, Nike Sports (China) Co., Ltd. finally issued a statement to the consumer to apologize at the same time, to give the purchase of the problem of the shoes of the consumer compensation of 4,500 yuan, which is the model of the basketball shoes 1499 yuan three times. It is understood that this shoe a **** sold more than 300 pairs.

Behind Nike's "air cushion door" scandal, its sales have slowed down, involved in trademark disputes, product failure and other negative news from time to time. According to Beijing Business News reported that on March 8 this year, Qiaodan Sports Co. v. Nike Sports (China) Co. Qiaodan Sports demanded Nike to compensate 300,000 yuan for damages and reasonable expenses.

Beijing Consumers Association in January this year, through the e-commerce platform and some physical stores, involving 33 brands of 81 models of sportswear evaluation, Nike men's elastic pants, men's long-sleeved knitwear, women's elastic pants three products quick-drying did not meet the standard; AQSIQ in January this year, the State Administration of Quality Supervision and Inspection of imported goods supervision of sampling, in the import of moisture-absorbent and quick-drying garments not in line with the standard In the imported moisture-absorbent quick-drying clothing does not meet the standard, there is also Nike's figure in the product.

Nike recently released a report on the second quarter of fiscal year 2018, the group achieved sales of $8.6 billion, an increase of 5% year-on-year, but net profit plunged 9% year-on-year to $767 million, which is the second consecutive quarter of net profit decline in the Nike Group.UTA Fashion Management Group President Dae-kyun Yang pointed out that the performance of the North American market is not vibrant, coupled with the slowdown of China's market incremental growth, Nike urgently need to adjust the product strategy.