In the internet age, online celebrities have sprung up everywhere, and more and more people are eager to become online celebrities and are sought after by the audience. When it comes to "network celebrities", many people's first reaction is young women who rely on looks, figure and money. They enjoy food, travel and life, and even a selfie has a blockbuster power on the Internet.

However, in these simple information release processes, there are * * * links to aggregate audiences. Network communication is not face to face, and the distance between people has been widened in space. If you want to build a good relationship with the audience, you must get through the emotional buzz. The scene lifestyle created by "network celebrities" who take the Yan value route on the network is the concrete ideal life picture of the audience. It is difficult for the audience to say no to the perfect scene displayed on the internet when they are dissatisfied with their own living conditions.

However, the audience attracted by this "network celebrity" will not have long-term "dependence". If "network celebrity" can't think of other ways to increase "stickiness", it will soon be robbed of attention resources by the new online celebrity. There are also "network celebrities" who don't rely on the five senses to win, such as "papi sauce" and "Ai Keli Li". They plan video content by grasping network hotspots and voicing social phenomena, resonate with the general public and enhance their emotional distance from the audience. Of course, there are also some online celebrities who quickly became popular through spoofing and team hype.

For example, the latest Tieling Xiaohui, Boss Mi, and Liu Jiaojiao in Aauto Quicker have been playing pranks in a chain, attracting fans by "smashing Land Rover" and "love triangle", so as to enhance their popularity and profit from it.

Although online celebrities with positive energy appear from time to time on the Internet, for most netizens, the first thing that comes to mind when mentioning online celebrities is a snake face with thousands of people, a boring and funny neuropathy and a worse "yellow anchor". From the era of writing, graphics and text to the era of broadband, as a noisy bubble, the "network celebrities" created by the carnival of "ordinary people" are increasingly accompanied by negative energy, which should never be a normal career development path.

At the same time, "network celebrities" are famous for different reasons, some are accidental, some are artistic talents, and some are whimsical, but now they rely more on the Internet to enhance their fame and become an industry on a large scale. Whether this illusion of "red" can last is also worth a big question mark.

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