The main responsibilities of the Planning Department are divided into three aspects: one is the construction of the internal culture of the company, the second is the construction of the publicity image of the company to the outside world, and the third is the construction and promotion of the product brand. As for the development of the company's strategy, it is necessary to consult with each department **** to determine. In order to better complete the planning work, I will design the recent tasks and workflow.

First, the current task is mainly centered on the product.

First, indoor and outdoor advertising design.

Need to design a unified layout style of each store as soon as possible, including color tone, style, materials, furnishings, etc., so as to avoid confusion in the process of laying the market. And the unified style, easy to form multiple visual impact on consumers, the formation of memory. Outdoor advertising as much as possible to use the window, the need to design a unified style of window advertising.

Second, the design of community activities.

Need to unify the booth design, banners, posters, colorful flags, easy-open treasure, DM sheets and company brochures. In addition, the promoter's clothing, business cards, work cards, ribbons should also be unified design. Display style should also be determined.

Third, website construction.

The construction of the corporate website. Mainly play the role of business card, show corporate culture and products, as well as internal communication.

The construction of industry websites. Mainly play a role in promotion, the use of click-through rates, the launch of products and enterprises.

Fourth, print media publicity

Newspaper design, soft publicity.

Need to be equipped with personnel, design, a copywriter, a webmaster.

Secondly, after the preparatory work is done, is to cooperate with the product listing ` problem.

First, the development, implementation, monitoring and evaluation of product promotions.

Second, the development and implementation of public relations activities, including the arrangement of soft and hard advertising; manuscript picture collection; media contact, relationship coordination.

Third, the distribution of DM sheets.

Including newspaper clips, road distribution, direct mail delivery, door-to-door distribution, and other stores and other interchanges, such as distribution.

Third, the activities of the process (outline) design

A, work distribution table

Weekly activity plan is determined, the production of work schedules and personnel division of labor list, as well as the total control of time table.

B, on-site monitoring

On-site monitoring of each activity, to make up for the omission or unexpected events in the preparation process, and at the same time, on-site photography.

C. Closing:

Summarize each activity, submit a closing report every Monday afternoon, and organize all the textual and photographic information related to the activity into a document, and categorize it for the record.

D. Request for Funds

Fill out the request for funds four days in advance, and put the funds needed for the activities in place.

E, three days in advance to fill out the gift requisition form, to the warehouse to understand the inventory situation, for the activities used in the inventory of items not fill out the items requisition form, to ensure that the move the necessary supplies in place.

F, personnel management / staffing arrangements

Each activity required staffing statistics and arrangements, and proposed staff support, or request to recruit promoters. In addition, ensure that the performers and handouts are in place for plaza events and performing arts events.

G. Arrangement of activity venues:

Reasonable arrangements for the company's activities required venues, to avoid overcrowding and conflict of venues, to ensure that every week there is an activity to do.

H, equipment management

Reasonable deployment of equipment needed for the activities, maintenance, testing, debugging of the required equipment in and out of the library.

I, list of products

Each activity involved in the production of products to fill out a list of products to the design, including: the name of the event, the production content, quantity, design requirements, copywriting, pictures and so on.

J. Poster copy

Refine the content and theme of the activity from the plan, and hand over to the design of the poster.

K, activity site layout

including the activity site equipment layout, poster racks and background racks layout, signage and leaflet layout, the activities of the necessary supplies layout.

L, clean up after the event

At the end of each event, clean up all the items related to the event (including tables, chairs, poster racks, background racks, signage, flyers, KT boards, etc.).

Fourth, publicity planning and design (outline)

A, plan to produce a publicity plan for each event and media cooperation.

B, write and prepare the original event reports or image publicity manuscripts, company, product promotional materials.

C, the reporter relations to coordinate the major media reporter relations, to maintain good relations of cooperation.

D, send a request for payment in advance to apply for media public relations costs and gifts.

E, data archiving (made into a file table) includes: customer information; issued manuscript information (original and copy information); business plan (on the planning of the collection of manuscripts or electronic text); reporter lists; media information; advertisement contract collation; advertising samples collection; DM collection; related policies and market dynamics data collection.

F, advertising contract advertising contract production, registration, storage, signing, filing, handing over to the financial and so on, and at the same time make a contract registration form.

G, the preparation of the radio script for all the activities of the preparation of the radio script, including: the name of the event, time, location, activity vendors, activities, such as publicity information, in addition, the design of the different holidays of the mass broadcasts.

Fifth, the DM single distribution process (outline)

A, the production of DM distribution plan for the planning activities, to determine whether to send DM, how to send, send objects, etc..

B. Determine the cost of DM distribution, fill out the cost claim form.

C, distribution personnel, location determination.

D, distribution supervision

E, distribution methods: road distribution, clip newspaper, postal, household to household.

Sixth, the design process (outline)

A, the design program in the determination of the plan to produce the design program.

B, the layout of the store layout of the holidays or large-scale activities in the store.

C, fill out the requisition form for the arrangement.

D, with the marketing department to produce a variety of picture information about the sale.

E, with the activities of the implementation of the production of activities related to the layout of the site rendering, timely submission to the company for approval.

F. Organize and file all the design manuscripts; signed and confirmed the original manuscripts; design electronic text; printed manuscripts are all filed.

G, the production process to determine.

Seventh, the planning workflow

A, the first week of the month planning meeting to produce the next month's activities program, the layout of this month's activities implementation.

B, the second week of the month planning meeting to discuss the plan, written into a book (activity program, media plan, activity budget, design plan, list of products, public relations plans and costs)

C, the third week of the month for approval

D, the fourth week of the month by the financial