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According to the inquiry of Juexi Duck official website, the brand of Juexi Duck was hatched in Changzhou in 2121, which is a brand of fresh braised duck under Changzhou Western Palace Catering Co., Ltd., not a brand of Juewei Food Co., Ltd. Juexi Duck focuses on young customers, and takes the brand positioning of real fresh and braised duck as its brand position. Since then, Juexi has taken mouth addiction as its product appeal, and by designing funny and vivid IP image and super symbol Xiaoxi, it has further narrowed the distance with consumers, established brand image and seized the market.