Statistics show that by the end of June, 460,000 companies had closed down. Not only the decline of traditional enterprises and channels, but also the sudden departure of online sellers from last year's Double Eleven to this year's 618.5 million, and the online market is also facing a downward trend.

The Survey Report on Urban Depositors in the First Quarter of 2022 released by the Central Bank shows that residents' willingness to save is increasing, on the contrary, their willingness to consume is decreasing, and "breaking a penny in half" is becoming the norm. A large number of consumers are more stingy in food, clothing, housing and transportation than in the past. Such consumption degradation has had a far-reaching impact on the food and beverage industry and the catering industry.

The first new tea is snow tea, which was written in the 20021annual report released in March this year. "We feel that consumers are holding their money bags tighter." The annual report shows that in 20021year, Naixue's "average sales amount per order" decreased from 43 yuan in 2020 to 4 1.6 yuan, down 3.2% year-on-year.

In addition, the spring sugar and wine party, which is known as "the weather vane of new products of the year and the battle for 100,000 merchants", has been delayed again and again, disrupting the market rhythm and exhibition arrangements of manufacturers for many times.

On the whole, the food industry has little impact on the overall economic downturn, but practitioners have also found this year that with the decline of consumption power, consumers' demand for low-end products is increasing, and they are more cost-effective, and their interest in those high-end innovative products is gradually declining. Corresponding to consumers' tight money bags, the indices of various sectors of popular goods are in a downward state compared with the beginning of the year. Seasoning, dairy products, meat products, beer and soft drinks decreased by 2 1.65%,1.54%, 1 1.67%, 15.77% and 2/respectively.