Hotel product is the hotel scene provided in kind, place, service, facilities and other real information, with comprehensive, seasonal, value can not be stored, unpredictable, unpatented, dependent on information, quality is not stable and so on, it is a comprehensive concept, different from the hotel supplies. Hotel products are the basic conditions on which the hotel depends for survival, is the hotel operator carefully designed works for sale. To sum up, the concept of hotel products contain three meanings:

(1) the material form of goods. Commodities in material form are also known as core products, such as dishes, alcoholic beverages and other commodities. They are characterized by the transfer of their ownership with the customer's purchase. As far as products in the hospitality industry are concerned, commodities in material form are mainly produced and sold in the catering and merchandising departments.

(2) Explicit non-physical benefit products. These products are also known as auxiliaries or packages of core products, such as tableware, furniture, cotton fabrics and so on. They are manifested in material form, but their ownership does not change during service or sale. Explicit non-physical interest products are the basic material security of the hotel to provide services, it is a huge impact on the quality of service, but also the hotel products and services in the most need to work on the part.

(3) hidden non-physical benefit products. It mainly refers to the customer can only be contacted through the scene to experience, body or perception, to meet the customer's psychological needs of the product. Hidden non-physical benefits of the product is characterized by no ownership or ownership is not clear, is intangible, generally untouchable, but it can be perceived or perceived. For example, whether the air is fresh, whether the temperature and humidity are appropriate, whether the color and light are coordinated, whether the space is spacious, whether the service attitude is affinity.