With the continuous development of the company, in order to meet the needs of Iraqi brand marketing strategy, Shi lost no time in strategically reorganizing the company's internal management mechanisms such as talents, funds, management methods and processes. Pay close attention to the construction of management team, standardize various work systems and processes, and make scientific and reasonable allocation and utilization of enterprise resources with the help of information network. The company has established a modern logistics distribution center and management center, and introduced an ERP system aimed at standardizing the operation process and maximizing the value of the enterprise, thus realizing the comprehensive information networking of the enterprise. In 2004, the company's headquarters settled in the new factory building of "Shanghai Jiufu Economic Development Zone" and established a logistics distribution center. The whole warehouse of the distribution center adopts systematic management, which greatly improves the company's logistics distribution ability. In 2005, the company management center was formally established in Xuhui District, and began to implement the management mechanism of "management center and distribution center" network interaction. In 2006, the company's ERP system was formally applied to the company's information construction. In 2007, Iraq and IBM formed a strategic partnership, and the company's information office system was fully upgraded. In 2008, Shi officially became the chairman of the company, and successively established subsidiaries in Laiyifen, Jiangsu and Laiyifen, Zhejiang, and the company's second-level management and control system was gradually established.

Talent is an important cornerstone of enterprise development. Shi follows the motto that "the biggest asset of an enterprise is people" and always emphasizes the management of the company's talents. Under the unified planning, the company's training department regularly organizes all kinds of employee training activities, from new employees who have just joined the company to old employees who have worked for many years, from top management to ordinary employees, from local employees in Shanghai to store employees in other regions, which can be continuously improved from the training organized by the company. Shi adheres to the concept of "management is communication, and communication is communication" and actively communicates with employees. In addition to attending group meetings and employee reception meetings regularly every year, Shi also takes a day off from his busy work every month to have face-to-face reception activities with employees. Shi also advocates knowing people and making good use of them. The company gradually established the talent concept of "four not heavy, four heavy", that is, "do not pay attention to academic qualifications, emphasize ability; Do not pay attention to diplomas and levels; Emphasize professional titles and abilities; Do not emphasize qualifications and contribute. " In July, 2006, the first internship program for college students' reserve cadres was officially launched, which prepared fresh blood for the enterprise, made the management backbone grow up from the front line, trained general talents for the company's future development, and built an elite team consistent with corporate values. In March 2007, the cooperative teaching base between the company and the Business School of East China University of Political Science and Law was officially launched.

After the company formed a certain scale, Shi proposed the goal of developing to the whole country. In 2005, the company set up the Canal Department, and opened the group purchase channel and online sales channel. In order to expand the influence of "Laiyifen" brand in China and lay a solid foundation for the future development of Laiyifen, Food has carried out a series of brand promotion and publicity work under the leadership of Shi. In addition to media publicity, Come to Iraq also actively participated in major exhibitions. From the end of 2005 to the beginning of 2006,  participated in the 2005 Shanghai Special Exhibition, Shanghai Food Expo and Shanghai Chain Expo. In 2007, she participated in the 11th Shanghai Magnolia Holiday Consumer Goods Expo, the 2007 Shanghai Spring Festival Joint Exhibition and the 4th International Candy and Snacks Exhibition. From 2004 to 2008, Iraq also participated in NPC and CPPCC conferences and exhibitions. In major exhibitions, "Laiyifen" has won the attention and affirmation of friends from all walks of life with its good image, reliable quality and sincere service.