The reasons for the closure of Houcaller in Shenyang are as follows:

1. The positioning of restaurants is too large, which directly affects the store operation in the later period. We should consider it clearly when preparing to set foot in the catering industry.

2. The franchise chain has not been inspected well. This is a problem that many entrepreneurs encounter. They want to cook food and have no relevant experience, so there are many in franchise chain, but they have not made an effective investigation on whether a project is suitable for the local market demand and so on, and then they have not made a clear investigation on how to choose the franchise company.

3. There are frequent management problems. No matter whether you create your own brand or join a chain, its management is very important. Stores with your own brand need to be responsible for many problems, such as the establishment of the system, the planning and setting of standards, etc., while joining a chain will be better, and there will be a complete set of mature plans, provided that the selected franchise company is not a company that recruits quickly, otherwise it will close the door faster.

4. The mismatch of decoration environment is partly due to the fact that the key point is that there is something wrong with the implementation after positioning, not the implementation, but the idea that the better and more beautiful the decoration, the more attractive it will be. This idea is wrong, and this is also a problem caused by the mismatch between decoration and positioning, which leads customers to find that it is not the case after coming once. It is the luxury decoration that makes many consumers dare not cross it.