1. Fierce competition: The catering industry is fiercely competitive, especially in the China market, where there are many excellent catering brands. Shun feng Villa may be unable to stand out from the competition, resulting in operational difficulties.

2. Improper marketing strategy: shun feng Villa may not adopt effective marketing strategy to attract and retain customers. In today's highly competitive market environment, no good marketing strategy may lead to the loss of customers.

3. Improper cost control: The cost control of catering enterprises is very important. If shun feng Villa has problems in cost control, such as raw material cost and labor cost, it may lead to a decline in profits or even a loss.