B2B: (Business? Where to? Business) Business-to-business transactions,
It refers to a business model in which enterprises exchange and transmit data and information through private networks or the Internet to conduct trading activities. It will be an intranet, through? B2B？ The website is closely integrated with customers, providing better services to customers through the rapid response of the network, thus promoting the business development of enterprises.
B2C: (Business? Where to? Consumer) Business-to-person transactions
Its Chinese abbreviation is "business to customer". "Business-to-customer" is a mode of e-commerce, that is, a commercial retail mode that directly sells products and services to consumers.
C2C: (Consumer? Where to? Consumer) person-to-person transactions.
C2c is actually a technical term of e-commerce, and it is an e-commerce between individuals.
O2O: (Online? Where to? Offline) Online to offline transactions, with the concept of internet plus, O2O has become more popular now.
It refers to combining offline business opportunities with the Internet to make the Internet a platform for offline transactions. This concept originated in America. The concept of O2O is very broad, which can involve both online and offline. It can be called O2O.
One? , Internet ++O2O
O2O combines offline business opportunities with the Internet, opening up new market channels for traditional enterprises. Nowadays, the business of traditional enterprises is becoming more and more difficult and the cost is gradually increasing. Through the way of O2O,
It can reduce marketing costs and open up new market channels. For example, in Nanjing, a young man named Wang opened a fruit shop himself, and his business was very deserted. Later, his friend asked him to look for opportunities online, and he did.
I set up a website to sell his products through Internet channels. Unexpectedly, the monthly turnover reached more than 300,000, which was also reported by local media in Nanjing. Of course, there are many combinations of offline business and online business.
Law, but now the traditional business Internet is an inevitable trend.
Second, how can we play O2O well?
O2O means something to you when you think it's important, but it means nothing to you when you think it's not important! For traditional enterprises and entrepreneurs, what we have to do is not to watch tourists, not to watch the excitement here. one kind
New business phenomena and business logic, we should think about how to use them for me, because we are doing business seriously! Study if you don't understand; If you understand, just roll up your sleeves and do it.
Yes
If you want to move your business online, you need a carrier to display your products, or build a website platform, or an online shop, because only in this way can others find you. Actually, it's easy to make a website.
It is also easy to apply for an online store, but the most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If you let the website get traffic, you can't do without SEO optimization technology. If you let online stores get traffic,
It is inseparable from the technology of e-commerce operation. These are two mainstream Internet traffic promotion technologies, and they are also sharp tools for our traditional enterprises to explore Internet channels. Therefore, if you want to play O2O, you must learn these two technologies.
There are many online tutorials on this topic, but many of them are out of date, because the Internet is constantly changing. In order to prevent everyone from learning wrong and outdated knowledge, I joined forces with the awesome people on the Internet to form a group.
A group of friends who want to learn SEO and e-commerce can come here to study. The first digits of this group are: 157, the middle digits are: 720, and the last digits are: 752. You can find it by combining them in order. What I want to say is, unless you want to learn this knowledge and get yourself an internet opportunity, don't come just to join in the fun.
Three? To do O2O, you need to understand Internet thinking.
In view of some misunderstandings about internet thinking recently, let me talk about my views.
1. It is not because of the Internet that Internet thinking appears. But because of the development of internet technology and the constant impact on traditional business forms, this kind of thinking has been centralized. The reason is very simple. Productivity determines the relations of production, and the changes in technology and commerce of the Internet will inevitably bring about changes in the upper thinking mode.
2. Internet thinking is not the patent of Internet people. It is not because you are in an internet company that you have this kind of internet thinking, nor because traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, which does not belong to any kind of people. There are also many people in internet companies who don't have this kind of thinking.
3. Internet thinking is not a panacea for all diseases, but it is not a virtual realm. Under the guidance of internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society often leads to our little knowledge. It is a bit sad that many people misappropriate Internet thinking without a deep understanding.
4. Most people are using Internet thinking to do marketing, but few people complete systematic thinking of Internet thinking. After the case of selling burdock pancake fruit was vomited by most people, a large number of people used internet thinking to package it.
Clothing, TV, steamed stuffed bun, bathroom, home, etc. Some people even want to transform a brothel with Internet thinking! On the other hand, using Internet to think about marketing itself is to gain attention and attention.
And traffic thinking itself is an Internet thinking. 、
So, how do you understand Internet thinking? It is also the nine thoughts of Nine Swords of Dugu that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, social thinking, big data thinking, platform thinking and cross-border thinking.
Here I will tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.
The real internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as all the value chain links of R&D, production and marketing. The "value chain" of traditional commerce (see figure 1) has been transformed into a "value ring" in the Internet age.
The "value circle" is user-centered, the strategy formulation and business model design should be user-centered, the business development should be user-centered, and the organizational design and corporate culture construction should be user-centered. The strategic layer, business layer and organization layer are all designed around the needs of end users and user experience. This is the "value ring" mode in the Internet era.
Among them, at the business level, the connection between the client and the supply chain will form a closed loop, which will continuously realize the dynamic transfer of value. Users will feed back the demand to R&D and production, and R&D and production will form products or services and then transfer.
At the sales end, the sales end forms a secondary cycle by contacting users. This "value ring" mode transformed from Internet thinking will have a far-reaching impact on traditional business ecology and business theory. "value circle" requirement
We must constantly pay attention to users' needs, listen to users' feedback and be able to respond in real time, which is the basis for enterprises to establish business models in the future.
So, how is Internet thinking distributed in this "value circle"?
First, the strategic level.
Main proposition: How to define industrial orientation? How to make a strategy? How to design a business model?
Typical thinking: user thinking, platform thinking and cross-border thinking.
Second, the business layer.
(1) Back end: product development and supply chain.
Main proposition: how to do business planning? How to do brand positioning and product design?
Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking and socialized thinking.
Front-end: brand and product marketing
Main proposition: how to do brand communication and enterprise management? How to make business decisions?
User thinking, traffic thinking, social thinking, big data thinking
Third, the organizational layer.
Main proposition: How to design organizational structure and business process? How to build organizational culture? How to design the assessment mechanism?
Typical thinking: user thinking, social thinking, platform thinking and cross-border thinking.
4. What are the advantages of 4.o2o?
O2O is a survival exploration and innovation combined with the development of local characteristics.
Limited living space needs new mode exploration and practice. Think about it, it has been more than three years since I fled Beijing. The internet industry in third-tier cities for more than three years has experienced the fanaticism of group buying, the popularity of real estate network and community theory.
The altar swarms, the local e-commerce rises, and the classified information permeates and expands. The narrow internet living space of local websites and the situation of more wolves and less meat also make this small city where I live "changeable". Nowadays, group buying
The enthusiasm is gone, and the winter of real estate may have come. The authoritative position of local news websites and forums makes it difficult for local portals, and the strong entry of large-scale classified information has carved up the final "information platform" territory.
All kinds of situations are not optimistic, which requires local websites to keep in mind two words: innovation, innovation combined with their own advantages. So, what is our greatest advantage? Our knowledge and familiarity with the local market
Ah! The offline experience mode of O2O online transaction provides a brand-new user experience mode. We are familiar with the operation mode of local people, local businesses and local websites, but the perfect combination mode of the three is not
O2O is unique.
O2O can bring consumers the most authentic consumption experience.
The real consumption experience is the biggest feature of online to offline for the development of local websites. that
In fact, the popularity of group buying is enough to get a glimpse. Everyone orders online, and the offline experience is very busy. Of course, at present, group buying is declining due to many reasons, such as blind expansion, increased operating costs and poor offline experience of customers.
Wait a minute. But I think it's not the model itself. O2O should solve the problem of integrity record, so that every offline experience can be truly recorded on the network. Strengthen management, serve online and offline terminals, and eliminate them.
Maximize the user experience, and we believe that O2O has unlimited prospects.
In addition, we should also see. Unique advantages of local website O2O. B2C and other modes
No matter how e-commerce develops, it is impossible for some local products and services to be sold in shopping malls such as Taobao, such as wedding celebrations, decoration companies, haircuts, housekeeping services, catering and entertainment. These are all local websites.
The treasure of O2O. And these, under the baptism of the wave of group buying, are no longer unfamiliar with the mode of online consumption and offline experience, and also invisibly pave the way for the development of local website O2O.
Real interactive marketing can be deeply integrated with local businesses.
I remember a friend told me that the business information you are looking for is also looking for you. Yes, when we are worried about finding a trustworthy decoration company, housekeeping company and barber, those excellent businesses may also.
Looking for us. We live in an era when information is always so asymmetric. This kind of failure is our opportunity. After years of market exploration, I summed up a sentence: how big the demand is, how big your market and career are.
Since our local businesses are looking for each other, why not build this platform to provide this service? Online to offline, a local website can make full use of this interactive marketing and deeply integrate with local businesses.
Under the banner of honesty and quality, * * * will jointly develop your career.
In addition, O2O can make full use of the online platform and combine the offline experience to create a business reputation. As the saying goes, gold cups and silver cups are not as good as the reputation of ordinary people. Word of mouth is really a "virtual" thing, which can't be touched or seen; The local O2O network platform can make this "virtual" thing real and make the whole link real, tangible and tangible.
Five or nine ideas for those retarded electric businessmen
1. Flow is king
Reality: Consumers can see all kinds of products by moving the mouse. Why do consumers buy you?
Defect: It only solves the simple problem of putting the product in front of consumers, but does not solve the core problem: how to spread it in the heart and let consumers choose me among many similar products.
Improvement: This situation is generally caused by leaders' low thinking, and leaders have not given a clear performance on product differentiation and ranking ... Don't pin your hopes on your subordinates or service providers, because their existence has their own way of life, and they will never be like you.
2. Data comes first
Reality: Data, whether it is sales or platform, belongs to history, and anyone can play with history. She can only give you some common sense, but she can't give you the wisdom to make decisions.
Defect: The data is scientific and rational, but people have feelings, at least in consumption.
Improvement: Don't pay too much attention to the words of data providers and service providers, unless you want to know some common sense or you want to join them.
3. E-commerce is too messy
Reality: The current e-commerce is too chaotic, and various business models and marketing methods are confusing, and e-commerce businesses are tired of chasing. ...
Disadvantages: where your heart is, you are there ... attention will surround you sooner or later. If you are dissatisfied with this world, you will only lose yourself, and development is king.
Improvement: Where can you play in e-commerce if it's not chaotic? Chaos is an opportunity, and chaos can make a difference!
Step 4 tell right from wrong
Reality: During the transition period of e-commerce, with the continuous measures of big platform, e-commerce businesses began to panic, scold and even resist. ...
Defect: lack of certainty about market rules. I don't want to solve things but talk about right and wrong, but I don't know that talking about right and wrong is wrong!
Promotion: Promote your own realm and pattern, and seek truth from facts. In shopping malls, risks are always there, and whoever evades them in advance will win. Don't base your survival on other people's emotional factors, including the so-called trust (for small and medium sellers and Ma Yun).
Looking for the blue ocean
Reality: People who want to start a business or do distribution in e-commerce have been looking for the so-called blue sea area ... tirelessly.
Disadvantages: In the long run, there is no such thing as a blue ocean. All you want is to take the lead. There are no shortcuts to shopping malls. Don't bring in the weakness of human nature, because it will affect your work passion and thinking direction.
Improvement: No matter which industry, cakes are not infinite. We must realize that we must compete to survive.
6. Steady development
Reality: Many industry leaders say that it is now developing steadily, and now small and medium-sized e-commerce companies are also talking about stable development. Before the Ninth Five-Year Plan, I began to regret it. ...
Disadvantages: stability is for those predators. Their steady development figures are billions and billions of profits every year. What are we doing for e-commerce? At home, as far as I know, even Haier and Lenovo dare not say so now. Are developing at a rate of nearly ten thousand times in recent years. There is no middle ground between life and death in the market.
Improvement: New industries talk about decades of stability, which is nonsense. Speed! Only speed! The future market depends on the people who run at the forefront and the fastest.
7. Team culture
Reality: Nowadays, many e-commerce companies always talk about team culture because their employees are younger.
Disadvantages: Some words must be said, but they go against the essence of business. Don't revolve around yourself ... culture is something that affects people's behavior. Some things have accumulated for thousands of years, and most people can't afford to play. ...
Improvement: since employees are employees, they are part of the business, and profit-seeking is their duty. For them, the salary is not much, only more and more ... If you don't have the courage and big thinking to improve their ideas accumulated for decades, you might as well give them money ~ ~
8. Talent is hard to find
Reality: E-commerce talents are in great demand, from technology to service. This is a famine.
Defect: You can't win by excellent talents, but by excellent methods. ...
Improvement: Today's e-commerce leaders sometimes lack the ability to simplify the complex, which can be seen from the current desire for operational talents.
No matter he is mediocre, talented or talented, as long as he is an individual and your employee, he likes to work simply but get high salary. Freshmen college students are full of energy and like to carry heavy burdens. Dare you take full responsibility?
9. Fair market ecological environment
Reality: With the so-called concept of fairness and the shouting of e-commerce ecosystem the year before last, e-commerce merchants and media people rush headlong into action, and their voices are getting louder and louder, but there are more and more unfair performances.
Defects: lack of understanding of the nature of business, with e-commerce genes, loss of business talent. There is no owner in the market. Whoever catches it will have it.
Improvement: As a businessman, in this world, we must understand that the essence of business is unfair. If it is fair, there should be no profit!
In order to develop, some ideas must not be changed, some things must be broken, and some blood and sweat must be shed.
Those stubborn people, give you a team, and you will lead them to extinction.
Give you the project, and you will harm the country and the people.
Six, to those visiting friends in the industry.
Many things in the world can be done as long as you want, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skill or strategy. As long as one lives a simple and interesting life, you will eventually find that the creator's arrangement for the world is natural.
Our stress usually comes not from really heavy work, but from our lack of decompression ability. Lack of decompression ability is mostly due to distrust of others and boasting of perfectionism.
A distant plan that is not difficult to implement means that you don't want to implement it. There will be many tomorrows. People always like to say "I want to …", but they never put it into action. It seems that they think they have the ability to live forever and have an infinite future.
I hear people in their twenties and thirties say everywhere, "When I retire, I will ..." The word "I will" may be followed by buying a field, learning painting, learning pottery, practicing calligraphy, or taking a short trip ... According to my statistics, 80% is what he can do now by saving time spent on his mobile phone.
You may think that part-time job is to make money. In fact, work is the biggest and stupidest investment. What is the most precious thing in life? What is more precious than our youth? ! Many people complain that they are poor, have no money, want to do business and can't find funds. How ridiculous! In fact, you yourself.
It is a golden mountain (intangible asset), but you dare not admit it. I would rather bury it than use it. I would rather be wronged to help others and give your assets to your boss.
Think about it, who gave you a lot of money when you were born? Who is very well prepared and perfect before starting a business? After all, there are very few people born with golden spoons, but they are not rich for three generations, and many great achievements are created by ordinary people.
Plans can't keep up with changes, especially in this era of highly rapid information dissemination! I once asked a friend of mine why he didn't go to work. His answer is: "To be offensive, going out to work is simply a stupid waste of youth!" " "Why have you always been a wage earner?
Because you are content with the status quo! Because you have no courage, you are born timid and dare not choose another road! Because you don't have the courage to go forward and the spirit of surpassing yourself! Although you also want to change your life and change your poor life.
Yes, but you didn't do it because you didn't dare! You are afraid of losing, afraid of losing to poverty! In the end, you can't even think about it. You feel that you have worked hard, struggled and aspired. As a result, you got what you expected.
Achievement, you give up. You can only be a wage earner
Why are you always wage earners? Because you go with the flow, those who are close to the ink are black, do not make progress, do not pay money, and die for face! Because I am afraid of my parents, listen to my relatives, have no opinion, and dare not make a decision alone. You have traditional ideas, you just want to work to earn some money, get married and have children,
And then go through life and death, just like your parents. Because you are naturally fragile and slow-witted, you just want to do your work step by step. Because you want to do business without capital, you want to sit at home and wait for the sky to fall! Because you complained?
When the opportunity comes to you, you can't catch it, because you can't! Because of poverty, I feel inferior! You chickened out, you dare not do anything! You only work for others!
You have no special skills, you have to use brute force! You are just like your parents, a vicious circle! Therefore, you will always be a working wage earner!
Many people want to seize the opportunity, but when they want to do something, they often give themselves many reasons to keep themselves in contradiction! continuously
Waste of time, waste of time. For example:
1, I have no eloquence-Wrong: No one is born good at talking, and it is impossible for a master speaker on the stage to speak at once. That's the result of countless drills behind them! You are good at cursing and complaining.
Sometimes I am good at it, but this eloquence is worthless. When watching others argue, I am full of comments, but I don't know how to reflect on myself. If you practice hard, do you still say that you have no eloquence today?
2. I have no money-wrong: it's not that I have no money, it's that I have no brains to make money. How many years have you worked, and you have no money? Yes, but it has been spent. Spend it on things that have no return on investment. Spending on eating, drinking and having fun, or the savings have depreciated, the value has not been maximized, and the money cannot make ends meet. Being a moonlight clan every month goes on and on, without foresight, and being a monk to ring the bell every day to muddle along.
3. I don't have the ability-Wrong: If you don't give yourself a chance to exercise, who is born with the ability? Become a social elite after graduation? Success as soon as you start a business? When others study hard, accumulate hard and try to find a way,
You will be bored because you do very little every day. After learning something, I feel boring. After reading a few pages, I don't want to read it, telling myself and others that I am not interested in learning. Then spend most of my life doing nothing and complaining about God.
Give it a chance. Ability is hard to come by. If you don't work hard to have the ability, a genius will become a fool. But as long as you work hard, you can become an elite no matter how stupid you are.
4, I don't have time-wrong: a lot of time, but a lot of waste! Others are full, you are watching TV, others are studying hard, and you are playing games to entertain yourself. In short, time means feeling a lot, and you are getting bored. When others make money, they envy others, don't learn from others, seize the time to create value, and be ignorant all day.
5. I'm not in the mood-wrong: play when I'm in a good mood, drink at home when I'm in a bad mood, go shopping when I'm in a good mood, play games when I'm in a bad mood, enjoy it when I'm in a good mood, and go to bed when I'm in a bad mood. Good mood is the same, but I just don't do business.
6. I'm not interested-Wrong: What is interest? Everyone is interested in eating, drinking and having fun. Without achievement, there is no fun! Enjoy a life without money! What are your interests? Is to go back to the moonlight clan and go out to karaoke.
If your wallet is empty, it will be miserable to go out for a lot of shopping ... are you interested in work? Are you interested in crowding the bus? Are you interested in signing in and punching in at work? I need a lot of money at home. Are you interested? borrowed
No money. Interested? People who sell rat poison are interested in rat poison ...?
7, I think-wrong: think about it, it may become, don't do it, I don't want to! I don't want to work all day.
Boss, let's start doing it tomorrow! On second thought, forget it, it's not easy to earn this money! No, no, it's not easy to earn money by working. You can't give up the opportunity! Oh, it's getting dark, let's talk about it tomorrow! Then the next day,
Because of the above 12345 point, because of thinking and thinking, I still can't decide. Hesitant, delayed a lot of time, still nothing.
There is a saying: "Poor people must have something hateful!" It's not that you don't have a chance in life, but that you don't strive for and grasp it! Too many excuses, too many reasons! Those who strive for it will try their best to fight for it, and they will try their best without spending a penny! Those who don't fight for it can't move, can't make a fortune, and may be defeated. This is the lack of mobility!