Businessmen always seek advantages and avoid disadvantages, and their group buying schemes are also profitable and generally will not affect their total income. Let me analyze the specific reasons below.

first, is it really a low price to buy a group at a low price?

We know that the group buying we are seeing now, such as the group buying in Pinduoduo, will show that everyone can save a few dollars, but how much is the product itself? How much does it cost? Nobody knows. After all, it is so easy to put together a group with one click, but the price difference clearly tells you that it will make everyone have the illusion that they bought a bargain. The same is true for the catering industry, even worse. For example, if you want to eat takeout in the dormitory and find that group buying is more economical, you will push it to your roommate and roommate to buy it together, but you may not have the desire to buy takeout, but you will fight with you when you see that the discount is very cost-effective. That merchant is equivalent to selling one more food, and by analogy, he will sell a lot more food a day. The income of the merchant naturally increases, and the price he pays is far less than the skill he obtains, so his income will not change because of the low price.

second, low prices are also a publicity activity.

When the merchants have group activities, they can also be regarded as promoting their own products. Even like the bargaining activities in Pinduoduo, it is to promote Pinduoduo to others through one person's strength to maximize one's interests. And those who help bargain, some of them are new customers, which increases the popularity of Pinduoduo. The concept of catering group fight is also the same. The process of inviting others to group fight is the process of helping this business promote. And more and more people know this store, which will improve the popularity of this catering industry and lay the foundation for the income of this catering industry in the future.

Third, to sum up

Businessmen are unscrupulous, and what seems to be beneficial to you is actually more beneficial to him. We may indeed get a small discount. But it may indeed be a bigger profit for the merchants.