First, the purpose of the activity and the organization of the planning unit

In order to celebrate the National Day, to create a relaxed and active atmosphere, now the company's Youth League branch of the organization of the company's planning for the National Day party in 20xx.

1, the organization and planning group members:

Planning group: x

Youth League Branch Organization and Coordination Group: Office, Human Resources

2, the scope of activities of this activity for the company's x-county region of all the employees, including the company's headquarters, x-ling branch plant, x-shan Branch plant, x new Huishang real estate and x microfinance company employees.

Second, the activity time and address

The activity is planned to be held in the company's headquarters building on the fourth floor of the multifunctional hall in the xx, xx, 20xx, 19:00-21:00.

Third, the site layout and responsible personnel

1, the site layout and responsible personnel

1) Participants are divided into small groups of form, each group of 8 people, according to the number of different sub-factories, departments enrollment of different appropriate groups.

2) The site set up two projectors, when employees perform programs (such as singing), one for the singer to watch, one for the audience to enjoy (rehearsals arranged by Ning Chengsong).

3) According to the scene, set up appropriate audience (rehearsal arrangements).

4) Set up a theme banner in front of the podium with the theme: ? Joyful Celebration of National Day, Auspicious Wishes x?(arranged by the office).

2, the organization and staff of the party.

Organizers: x; headquarters-x; x ridge branch-x; x mountain branch-x; x real estate; x microfinance company.

Host: x, x, x.

Other staff: x, x, x.

Fourth, the organizational requirements

1, please the branch, departmental activities in charge of the region will be responsible for the list of people who perform the program (singing, comedy, sketches, playing, etc.) and the Programs on x month x before noon to the secretary of the Youth League branch x.

2, please sub-factory, departmental activities responsible for the area to participate in the activities of the group (performers can be included in the personnel package) personnel and grouping and x month x before noon to the secretary of the Youth League branch x.

3, the evening party is scheduled for x month x at 18:30 in the fourth floor of the headquarters rehearsal. Rehearsal on the fourth floor of the headquarters.

4, each branch, departmental activities must be in charge of the branch, departmental executive in charge of full communication, to obtain support, and actively mobilize personnel to participate in the party.

V. Evening party requirements

1, please participate in the evening party staff must be 1 hour before the start of the evening party debugging sound equipment.

2, ten minutes before the party static field, the end of the free music. 19:00 evening party started on time.

National Day Theme Activity Program 2

The National Day is a great opportunity for shopping malls to hold promotional activities, we have developed a good National Day activity planning.

I. Activity time

_ month _ day?

Second, the theme of the event

The family reunion over the Mid-Autumn Festival, the Golden Pig gift to welcome the National Day

Third, the scope of the event

A shopping mall shopping malls and Bayi store, a shopping mall shopping plaza, Beiyuan store

Fourth, the content of the event

The use of consumption to meet the form of discounted goods to promote customer consumption.

V. Mid-Autumn Activity Theme

? The moon is full in the Mid-Autumn Festival, the love is thick a shopping mall?

Six, the activities described

Because the mall's existing brands held their own discounts, a shopping mall does not bear the cost, so the advertising campaign highlights? Existing discounts on the re-gift? , the customer's psychological feeling is not the same, can not bear the cost of the basis of obtaining the customer that more affordable activities, while highlighting the Mid-Autumn Festival to send moon cakes red wine activities, more warm, pertinent to the holiday season characteristics.

Seven, the activities

On the existing discounts of all brands, the day cash consumption of 200 yuan, with a shopping invoice or small ticket and then get a gift? Warm moon cake? one piece. (individually wrapped, worth about $8). For a cash purchase of $500 or more on the same day, you can present your purchase invoice or receipt to receive a free mooncake. Mooncake? gift box. (worth about 40 RMB). With a cash purchase of RMB 1,000 on the same day, you can present the purchase invoice or small ticket to receive another gift of? Mooncake and Wine gift box. (worth about 80 yuan)

Each store in accordance with the value of the gift of their own with the moon cake manufacturers to negotiate, customized gifts, after the end of the event, in accordance with the actual number of gifts settlement, the cost of the same in principle to participate in the brand each bear 50%.

During the Mid-Autumn Festival, a special area was set aside in each store to open up a Mid-Autumn Festival merchandise display and sales area, which included: moon cakes, alcohol, gift boxes and other Mid-Autumn Festival merchandise, making it easy for customers to shop in the area.

Mooncakes, alcohol, gift boxes and other Mid-Autumn Festival series of commodities on display and sale of commodity categories by the stores to select their own organization, the location can be selected in the supermarket or supermarket outside the public **** area.

National Day theme program 3

This activity to ? Golden Autumn Marketing? As the theme, aims to high school end customers and the public customers to express the mall with which to share the fruit of cultivation, *** create a better future sincere desire to disseminate the mall business to the customer as the center, is committed to realize the silver customer? Win-Win The business philosophy of the malls. On this basis, each bank can, according to the characteristics of its own activities, refine the main activities? Selling Points As a subtitle.

I. Theme of the event

? Golden Autumn Marketing?

Second, the campaign time

20_Year_Month_Day? ___Month_Day.

Third, the purpose of the campaign

National Day as a trigger, to individual high school customers and cardholders as the focus of the target group, to consolidate and develop customers, promote the use of savings cards, withdraw high-speed remittance fees and other intermediate business income as the main goal, focusing on the expansion of the shopping, tourism, food and beverage, entertainment market and its related markets, and also expand the The product coverage of the crowd, promote customers multi-frequency, multi-species use, drive the overall development of personal shopping mall business; at the same time, through the? The Golden Autumn Marketing campaign has been launched to establish the Bank's presence in the shopping and entertainment markets. promotional activities to establish the social image of the Bank's brand, enhance customer awareness and feelings of the Bank's three-tier personal financial services (VIP services, community services, self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.

Fourth, the activities

The activities mainly include the following:

(a)? Golden Autumn Marketing Products Happy Delivery? Discounted promotional gift activities.

In order to encourage cardholders to swipe their cards for consumption and paperless payment, and at the same time to maintain and enhance the competitive advantage of MoneyGram's business, and to promote the sustained and rapid development of the remittance business, we are launching the following preferential promotional and gift-giving activities:

1. Autumn Marketing. Self-service gift?

2.? Golden Autumn Marketing, Card Celebration Double Festival?

(1) During the campaign period, the annual fee for the current year is waived for card applications.

(2) card spending reaches a certain standard, with consumption transaction POS documents and bank cards to the local CCB designated location to receive the corresponding standard gifts, until the end.

The card spending of 1000 yuan (including) or more, a gift worth 100 yuan.

With a credit card purchase of 5000 RMB (inclusive) or more, a gift worth 150 RMB will be given.

With a credit card spending of 10,000 RMB or more, you will receive a gift worth 200 RMB.

With a credit card purchase of 20,000 RMB or more, you will receive a gift worth 300 RMB.

3.? Golden Autumn Marketing. MoneyGram offers a big giveaway?

(ii)? Autumn Marketing. Product Delivery? Mall activities

Seize the favorable timing of the Mid-Autumn Festival and National Day to carry out? Autumn marketing, product joy send? marketing activities, and steadily promote the second phase of marketing work. Combined with the promotional content of the activities, to determine the target customers, and actively expand the relevant business volume, and effectively enhance the marketing business performance.

September, October for the peak of student enrollment or new student arrival, banks can carry out with student ID or acceptance letter to enjoy remittance preferential marketing activities, to attract student customer groups, to expand the business of the education community market; on the city of remittance of people with high frequency, such as the business community business people, the outbound workers group, etc., and actively carry out community marketing activities, to improve the effectiveness of marketing activities; on the potential for remittance frequency of people, such as commercial communities, out of the workers group, etc., and actively carry out community marketing activities, to improve the effectiveness of marketing activities. The effectiveness of the marketing campaign; on the potential remittance of large households and national and cross-regional enterprises with the demand for foreign payroll, each bank can conduct one-on-one marketing through public-private linkage, and strive to guide the payroll and other bulk remittance business.

Seize the business opportunity of the stock market closure during the National Day, focusing on marketing? The first time I saw this, I had to go back to the office to get a new one. During the National Day, each bank should make good arrangements for the event, and during the event, each bank should arrange a person on duty to properly handle customer complaints or meet the special needs of customers.

(iii)? Golden Autumn Marketing, product joy delivery? activities.

V. Activity Objectives

Customer additions exceeded the level of the same period in history, and resulted in an improved customer structure and further improved quality.

Fourth of July Theme Activity Program 4

First, the implementation of the premise of this program

Implementation of the premise of this program must be the completion of the store, the facilities are in place and able to function properly (fixed-post, fixed-personnel). Personnel in place and can perform their respective duties, the local fire, health, industry and commerce, and other units of the relationship has been coordinated in place and coordinated. Principles of dining consumption? The principle of proximity consumption.

1, the opening of the program specific implementation period: x month x, x month x, *** count x days.

2, the opening program publicity theme: eat famous hot pot?xx hot pot? , to give you a double surprise (one: the opening of the preferential reward; two: good gifts to send constantly).

3, the implementation of the program required items and funding budget.

Second, the main content of the program

(a) pre-opening planning and preparation

1, items of equipment and facilities and procurement, debugging, installation, etc., and to coordinate the relationship with the relevant personnel, to understand the situation of the XX advertisement industry, and so on a series of related to the opening of a series of related matters in the later stage of the program, require the implementation of this The program is completed three days before.

2, study and familiarize with the program to ensure that the program can be successfully implemented and executed.

3, the first three days of formal opening as a trial period, and these three days do not do any advertising and publicity, mainly used to test the internal operation.

4, officially determine the opening date should try to avoid opening on weekends.

(B) the opening of the store atmosphere and baking

1, the image of the auditorium part of the napkins, chopstick sets, ordering cards, coupons (vouchers), balloons, special lanterns, old photos, related portraits, etc. by the company for the franchisee to design and produce and supervise the implementation of the place.

2, store layout: depending on the actual site of the store on the roof of the beam hanging pop hanging flags, lanterns, ribbons; wall hanging old photos, columns hanging old photos, celebrities, paintings, red door wood carvings, special Chinese knots, pay attention to the number of neat and.

3, background music: the restaurant plays some easy-going and restful music.

4, the store staff neatly stand, uniform dress, opening period staff according to operational requirements (9:00 am, 16:00 pm) outside the store neatly lined up (routine inspections, corporate slogans, applause, pre-shift business arrangements, etc.).

(C) outside the store to create the atmosphere

1, hanging two flags above the door.

2, before placing a gas arch, the arch diameter according to the local situation, the arch on the content: ?xx hot pot? Grand opening, the arch next to each put a gas column, each balloon on the sticker two vertical banners, content: Warmly celebrate the opening of PuiZheng hot pot store; consumption of 100 yuan, send 10 yuan consumption coupon.

3, to find a prominent position to do a banner, content: Pei Zheng hit the side of the stove store grand opening! The opening of the big reward: eat 100 yuan (dishes), send 10 yuan (consumption coupon), eat red door hot pot, good gifts sent constantly.

Note: Another can be used in the form of discounts, the way to give away dishes, the way to issue VIP cards or free drinks. We do not make separate promotional details.

(D) advertising

1, contact members of the outreach department of various departments of the school, vigorously publicize the ?xx hot pot?

2, contact the takeaway store owners, in their takeaway orders attached to the ?xx hot pot ?

3. For the distribution of the takeaway orders, choose areas with high traffic flow and high population quality in your local area.

Distribution requirements:

(E) opening promotional rules

1, consumption of 100 yuan, send 20 yuan consumption coupons.

2, with a coupon to come to the consumption of the coupon, please see the rules of use of the coupon.

The following promotional details are also available:

1. The cash coupon is related to the transportation cost of the dining staff to and from the restaurant.

2, the activities of the dining staff during the free drink red door a variety of tonic wine.

3, all in the activities of the period of dining staff to enjoy xx discount.

The significance of the implementation of this promotion: eat 100 yuan (dishes), send 100 yuan (meal coupons) activities are actually equivalent to playing about 80% off, but to the guests the feeling is to eat once can be free to eat again, easy to accept and more attractive, gifts can also be in the local publicity role.

(F) opening ceremony

If you can invite local celebrities or officials can pick a grand opening ceremony, find a ceremonial company responsible. Note: The above is a unified implementation of the program, according to the actual situation of the franchise focus on implementation.

The second part of the holiday promotion program

I. Implementation details

1, advertising

(1) Banner: hang a banner in front of the store in a conspicuous position, the content of the ?xx hot pot?

2, the quality of service

(1), the level of service should be high, the quality of service should be good, the speed of serving food should be fast;

(2), pay attention to the waiter's holiday blessings, to be concise and novel, to be different from person to person, blessings have their own characteristics.

3, gifts

(1), can give dolls;

(2), can send a sugar packet (a metaphor for sweet honey, full circle).

The third part of the other special circumstances of the promotional activities

Off-season marketing measures

A marketing ideas

1, to strengthen the quality of the staff, skills training, morality and ethics thought of the inculcation of the increase in cohesion, centripetal force, affinity.

2, to carry out, strengthen customer relationship management, visit, greet old customers, invite old and new customers, the establishment of customer profiles, the implementation of emotional marketing, so that all consumers through the dining experience of the charm of our brand, cognizant of our business philosophy, feel our true feelings, sincere. Mode:

(1) Invite some well-known customers to the store to plead, free meals.

(2) to the customer unit for friendship and condolences, send invitation cards, in a word: always emotionally and customers to close the distance, the launch of the full marketing activities.

(3) Strengthen technical research, improve the quality of dishes, add new dishes, improve service quality, and comprehensively improve the overall level and grade of the single store.

Second, the appropriate part of the popular dishes for the special sale of price cuts, defense, combat other stores of the offensive strategy and brand (the strategic principle is: price cuts in the same brand grade, to the absolute shock price for the hype, the momentum to improve the visibility of the single store? First to strike? , to combat competing brands).

Third, the implementation of popular favorite dishes? Specials? Sales, the introduction of a half-price specials every day.

Fourth, for the local consumers to eat alcohol habits, to fight for the supplier to take out a part of the alcohol for gift promotions.

V. Seize every holiday for the holiday content related aspects of the promotion, the main promotional methods for the reduction, discounts, free, co-marketing, gifts and so on.

Six, advocating green consumption, the weekly launch of several green dishes (specialties), in the customer dining to guests.

Seven, improve staff motivation, improve the quality of service, internal staff as a salesman, business commission 5%.

VIII, must improve the cooling and ventilation facilities, to provide customers with a refreshing and comfortable environment.