model business plan

contents

I. basic information of the company

(I) project name: * * coffee shop

(II) business scope: facing the vast number of residents

(III) industry type: retail

(IV) project investment: about 211,111 yuan

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(7) business purpose: * * * Coffee house aims to provide all customers with services that satisfy their customers, such as good quality, low price, fashion and leisure.

product/service introduction

Taste not only provides all kinds of classic coffees at home and abroad, such as mocha, blue mountain, Jamaican gourmet coffee, fancy coffee, etc., but also provides all kinds of refreshments, such as all kinds of famous China teas, all kinds of milk teas, health teas, fruit juices and snacks. Our coffee is by no means instant, but hand-ground on the spot, with good taste and good taste. The coffee house only seeks service, with the aim of "providing the best service at the lowest price" and the goal of four "first-class" (first-class service, first-class environment, first-class varieties and first-class reputation), and strives to make the Taste coffee house a rest place for all residents and students.

There are beautiful bonsai beside the door, exquisite decorations hanging in the room, and bookshelves for storing various newspapers and periodicals in front of the counter. The room is spacious and bright, with comfortable seats and elegant environment. Sitting by the window, you can see people coming and going, feel the slow pace and relax yourself in the fast-paced city. Some umbrellas are also prepared in front of the door to provide convenience for customers who go out without umbrellas.

III. Industry/Market Analysis

With the rapid infiltration of western culture, the rapid development of China's economy and the improvement of the quality of urban life and the acceleration of the pace of life after China's reform and opening up, coffee leisure, an elegant, fashionable and romantic leisure lifestyle, has become more and more popular among people, and coffee has become one of the three major drinks in the world. Countless discerning investors have seen the huge business opportunities hidden in it. According to market analysis, the Taste Coffee House is about to appear ...

According to the survey, the market demand for coffee drinks in China is about 2 billion every year, of which we can enter about 1.2 billion. In the early days of the company's establishment, it purchased coffee and accessories for customers' needs to meet the needs of the rapidly developing coffee tea market, and used the solution of investing in the cooking and grinding equipment for coffee raw materials, aiming at solving the problem that most of the time-consuming coffee grinding and brewing rely on imports, which is expensive and affects people's general consumption level.

the company pays attention to the combination of short-term goals and long-term strategies, and the medium-and long-term goals will gradually broaden the product areas, and set foot in various beverages, cakes with rich varieties, other delicacies, health foods, etc., to form a diversified business group company with coffee and tea as the core.

The beverage industry predicts that coffee will continue to grow explosively, with an average annual growth rate of over 35% in the next year. From this, we can imagine how huge the development space of China's coffee market is. No wonder international coffee organizations also regard China as the most potential coffee market in the world.

IV. Business Status

At present, the coffee market in Longdong, Tianhe District, Guangzhou is not too fierce, especially around residential areas, and there are no corresponding competitors and competitive pressures. Moreover, the location is particularly favorable, there are many colleges and universities nearby, and they are close to residential areas, so the passenger flow and consumption capacity can be met.

V. Financial analysis

(1) Investment estimation:

A. One-time fixed investment: 51,111 yuan, including: 1. Down payment of rent: 11,111 yuan; 2. Decoration cost: 21,111 yuan; 3. Start-up cost: 5,111 yuan; 4. Miscellaneous expenses: 7,111 yuan; 5. Equipment and appliances purchase.

B. The working capital and raw material reserve fund is 71,111 yuan

(2) Cost control (monthly):

The rent is 2,111 yuan, the material purchase cost is 5,111 yuan, and the salary of the staff is about 21,111 yuan. According to different salaries of different grades, 11% of the salary cannot be advanced. Subtotal monthly cost is about: 27,111 yuan. Average monthly turnover: 45,111 yuan.

(3) Profitability (month)

Turnover-cost = operating profit, 45,111-27,111 = 18,111; Annual profit: 18,111× 12 = 216,111 yuan

(IV) payback period:

payback period: 211,111/18,111 ≈11 ≈ 1 years

VI. Financing plan

Lend 51% of the registered capital to the bank, and then share the rest with four shareholders. The term is 1 years. In the meantime, if a shareholder withdraws, he can only hold 5% of the shares.

Part I Company Profile

1. The company introduces the newly-opened leisure coffee house with elegant style as the main style, and promotes the coffee spirit and culture with the concept of "excellent coffee and excellent service". Cafes provide first-class coffee and snacks to meet the needs of all consumers. Taste Cafe chooses the coffee culture with its own characteristics in line with the responsibility of developing coffee culture. Taste Cafe gives people a warm, elegant and comfortable feeling, and it is a taste place full of youthful vigor and coffee connotation.

II. Major shareholder

Name of shareholder, contribution form, share proportion

Wen Shaoyi, 51% in cash

Wen Weihua, 51,111 in cash, 25% in cash

Wen Shaoying, 31,111 in equipment, 15%

Wen Shaohui, 21,111 in cash

III. Team introduction

Team composition: < The composition of this team is of extraordinary significance. Therefore, it is an arduous and cautious job to choose the right people. After several rigorous selections, our team has taken shape:

Manager: XXX

Minister of Administration and Personnel: Zhang San

Minister of Purchasing: Li Si

Minister of Finance: Wang Wu

Minister of Marketing: Liu Qi

Minister of Development: Zhao Liu

Setting and Responsibilities of Management Planning Department

☆ Manager <

job content: supervise the work of ministers and employees, inspire the enthusiasm of employees, listen to their opinions, and make comprehensive decisions on the operation of all kinds of work; Communicate with surrounding customers on behalf of the coffee shop, reflect the opinions and requirements of employees upwards, and pass on the work required by the school downwards.

☆ Administration and Personnel Department

Main responsibilities:

1. Handling related to personnel's arrival and resignation

2. Collecting, filing and managing all kinds of personnel data, and managing employees' files

3. Asking for leave, adjusting leave, checking attendance, and statistics

4. Attendance, Supervision and salary accounting

5. Discipline inspection of our work

6. Make minutes of each meeting

7. Make records of the experience of hosting famous people in the coffee shop for reference next time

8. Coordinate the contact between this department and other departments

Personnel allocation: this department has 1 directors, 1 deputy ministers and 1 file managers.

The means to achieve profit and loss control is to audit the subjects on the "weekly report" and "monthly report". The audit contents include sales, the number of customers, the average consumption of customers, the cash over-receipt or under-receipt, the operation error of the cash register, losses, other business items, the price of food raw materials, the wages of hourly workers, electricity, gas and water charges, etc.

☆ Marketing Department

is responsible for the product promotion and promotion of coffee houses, and promoting the connection between coffee houses and consumers-customer groups. Its work is directly or indirectly related to the image, passenger flow and sales of coffee houses, and it is an important department.

☆ Purchasing Department

The purchasing department of the coffee house is one of the subordinate departments of the coffee house. It is managed by the coffee house, and is responsible for the procurement of all food raw materials, business items and records of incoming and outgoing items. It is an indispensable part of the normal operation of the coffee house.

☆ Development Department

Development Department is responsible for developing new products to meet different needs

IV. Organizational structure

V. Employee status

Number of employees with college education or above

Proportion of employees

181267% 633%

VI. External relations < p At the same time, we will actively strive for the support of coffee manufacturers. With their strong support, our coffee house will certainly have a better development.

VII. Company's business strategy

The development direction of our coffee is to enable most people around us to know and understand our products and come in for consumption. To this end, we will do the following:

High-quality coffee, in a coffee shop, the composition of coffee must be very strong. No matter what kind of coffee, if the price is set on the high side, or the quality of coffee is poor, the composition is not complete enough, or the inventory of coffee is not enough, it will immediately affect sales, and naturally it is more difficult to increase regular customers. In the operation of cafes, we have to face the competition not only from various cafes in the region, but also from various stores, so "the beauty of coffee" has become the basis for the success of stores.

As an overall strategy, commodities also need constant attention for cafes. All commodity-related activities, such as business planning, coffee purchasing, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of coffee shop commodity power.

excellent service is the most direct thing, that is, when waiting for guests, the service staff in cafes should have elegant posture and pay attention to the instruments such as clothing and makeup; When you receive customers, you should have an appropriate expression and attitude. All waiters should have rich knowledge of coffee, timely explain to customers, and at the same time have the ability to negotiate. In addition, the interior decoration facilities, attractive and aesthetic bar furnishings and the lighting of the store should be effectively used, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. Our goal is to cultivate loyal consumers in our shop around here.

Part II Products/Services

1. Introduction of products and services

The coffee house is located in Longdong, Tianhe District. The coffee house is mainly engaged in coffee, tea, western food, cold drinks, simple meals, drinks and kungfu tea. There are not only main products, seasonal products, and active products, etc., which can meet the needs of different diners. The restaurant is low in consumption, with a per capita consumption of 21-41 yuan. It is an ideal place for friends and family to get together and have fun.

There are leisure seats in the museum, and the environment is elegant and the curtains are flying, which makes you linger. The museum also deals in chocolate, milk, coffee, milk tea, juice, ice cream and simple Chinese and western meals, which is definitely a good place for you to relax and get together. The coffee shop will divide a part of the area into book bar service, where some fashionable or best-selling books are provided, but free reading is set in this part of the area.

2. core competitiveness or technological advantages

although our Taste coffee house doesn't have a huge capital system like other competitors, it is good that our geographical location is good, and so far, there are no competitors. However, we have a solid core concept. They are:

1. Reliable product quality: insist on choosing the best coffee beans (the best relative to the mass market).

2. High awareness of environmental protection: adopt more environmental protection equipment and packaging materials, vigorously advocate and strictly demand energy conservation and utilization.

3. Good employee benefits: For regular employees, provide employees with the best health benefits plan and implement employee stock ownership on a large scale.

4. Harmonious community spirit: create a warm and free consumption environment for customers, encourage the communication between store staff and customers, so that customers can feel at ease whether they are alone or get together, and gradually turn our Taste coffee shop into an indispensable "third place" in their lives outside their homes and workplaces.

5. Unique cultural taste: selectively participate in the promotion and distribution of some warm and inspirational films and books.

the advantage of our Taste coffee shop is that it uses face-to-face technology to serve customers. We file files for customers when they first come to the coffee shop, and we can provide them with services that they are familiar with and satisfied with next time. Sometimes, they have sent the products they need to them without asking themselves.

iii. product patents and registered trademarks

although our coffee house is a new brand, before that, we will develop some new varieties with first-class taste and apply for product patents for our coffee house. Our registered trademark is the name of our store and the image of Taste entering the coffee shop.

Part III Industries and Markets

I. Industry Situation

Due to the huge market in China and promising growth prospects of coffee consumption, China occupies an important position in the overall strategy of expanding demand in the world coffee industry. The potential coffee consumers in China are about 211-311 million people, which is comparable to the market of the United States, the largest coffee consumer in the world at present. At present, the coffee consumption of China people is still small, but the growth momentum is very considerable. The annual growth rate of coffee consumption in China is 1.5%, while the annual growth rate of coffee consumption in the world is only 2%. Coffee in China market is facing a great challenge from the tradition of drinking tea for thousands of years. Therefore, it is very important to promote and publicize coffee in China market, and the promotion and publicity means different from those in other western countries must be adopted.

Second, the market potential

With the rapid economic development in China, coffee, a drink with a long history, is widely known, and coffee is being accepted by more and more people in China. At present, coffee consumption has become the mainstream of fashion. According to statistics, China's annual consumption is about 211,111 tons, and it is increasing at a rate of 11% year by year, while the per capita consumption is increasing at a rate of 31%. The consumption of markets in various regions of the country has soared at a double-digit rate every year, and even exceeded 1.111% in some areas. Thus, the growth of coffee consumption in China market is very rapid, and China will become an important coffee consumption country in the world in the near future. According to another survey, the per capita consumption of ready-to-drink coffee in China is 1.11 times a year, which is not only far from the Japanese consumption of 117 times, but also much lower than that of Taiwan Province (35 times), Thailand (8.7 times) and Hong Kong (4.9 times). The beverage industry predicts that this category will continue to grow explosively, with an average annual growth rate of more than 35% in the next 11 years. From this, we can imagine how huge the development space of China's coffee market is. It is no wonder that international coffee organizations also regard China as the world's most