Platform promoters should give full play to the advantages of "managing the network", strengthen big data analysis, share information on inspection, monitoring, complaints and reports in a timely manner, and promote public participation, social governance and innovation in supervision methods, so as to make greater contributions to improving the quality and safety of catering, promoting the high-quality development of the food industry and ensuring the "safety on the tip of the tongue" of the people.

When you click on the mobile APP, countless delicious foods "blink your eyes" and move your fingers, take-away food will be delivered to your door ... With the "blowout" growth of the take-away market, more and more "foodies" begin to enjoy the benefits of fingertip food, but the safety of take-away food has been vomited by netizens from time to time: Why do you always feel that the amount of food sold outside is not as much as that eaten in restaurants? Why is the difference between the dishes you get and the online food pictures too far? Why does the food in my lunch box feel half eaten? With the "Measures for the Supervision and Administration of Food Safety in Online Catering Services" officially implemented on October 1, these problems will be solved one by one.

who is in charge of the "ghost restaurant"? Third-party platforms should be held responsible

Did the license published by the takeaway merchants actually come from the fake photos of "P-picture masters"? The online food delivered to your doorstep actually comes from the "ghost restaurant"? With the increasing number of take-away choices, the "behind-the-scenes" safety of online food has attracted more and more attention from consumers.

Sun Meijun, deputy director of the State Council Food Safety Office and deputy director of china food and drug administration, pointed out that there are some problems in online ordering at present, such as the platform does not strictly check the online merchants. Some businesses resort to deceit, fictitious addresses and upload false photos; Some merchants carry out take-away services in violation of regulations without a license; Some merchants fraudulently use other merchants' business licenses.

in order to solve this problem, the measures stipulate that the third-party platform providers of online catering services should review the food business license of online catering service providers, register the name, address, legal representative or responsible person and contact information of online catering service providers, and ensure the authenticity of the licensing information such as business premises specified in the food business license of online catering service providers.

Yi Zhu, an associate professor at China Agricultural University, pointed out that the new regulations require the platform to enter businesses to "bind physical stores", which means that "every monk should have a temple". The temple is a threshold, which can screen out many "fake monks" who live on the platform.

how can major platforms implement this regulation? Wei Hai, CEO of Baidu Takeaway, said that Baidu Takeaway has explored the system of "daily inspection+regular sampling+special line ranking". If there are quality problems or problems in the manufacturing process, Baidu Takeaway will make suggestions and rectification, and those who fail to pass the rectification or fail to do so within the time limit will be ordered to go offline.

Kang Jia, chief operating officer and co-founder of Hungry, also said that Hungry hired a third-party organization, SAI GLOBAL, to conduct offline review of merchants on the basis of its own personnel's initial verification and supervision of the second verification.

Getting through the "last mile" and "love seal" and "insuring" the lunch box

The food delivery link is an important part of the take-away safety, but in the process of the rapid expansion of the online catering industry, incidents such as "the take-away lunch box is polluted" and "the lunch box is suspected to be opened" have been repeatedly exposed.

how to get through the "last mile" of takeaway tip safety? The measures stipulate that catering service providers should use non-toxic and clean food containers, tableware and packaging materials, and package catering food to avoid direct contact with food by food delivery personnel and ensure that food is not contaminated during food delivery.

according to the regulations, major take-out platforms have "insured" the food delivery link. Baidu take-out began to promote take-out sealing stickers throughout the country. If users find that there are broken or artificially opened marks when taking meals, they can have the right to refuse directly; "Hungry" takeaway lunch boxes have been piloted in some areas to use "food safety seal" to avoid secondary pollution of meals during distribution; Meituan take-out is accelerating the signing of take-out meal bags and lunch boxes, and has recently promoted the implementation in the first batch of 31 cities.

Yi Zhu said that for the distribution link, both software and hardware should be strengthened, and the lunch boxes, sealing strips and distribution boxes should pass the customs clearance, and the qualification permission and education and training of distribution staff should also be kept up. However, insiders also pointed out that it may be difficult for some businesses to completely seal the food during the busy delivery time, and it is necessary to strengthen monitoring to block this loophole.

There is big data in the big market, and digital food safety is welcoming wisdom upgrade

According to the insiders, according to the calculation that foreign online ordering accounts for 31% of catering revenue, China's online ordering market will be more than one trillion yuan in the future. In the face of the current situation that online ordering platforms are "large in quantity and difficult to manage", it is urgent for the take-away market to introduce new technical means into supervision.

Wang Puzhong, vice president of Meituan Review Group, introduced that Meituan Takeaway completed the "Skynet System" in 2117, and conducted online audit, online supervision and online withdrawal tracking for merchants. It has carried out docking with food and drug supervision departments in Beijing, Shanghai and Xiamen to realize the "registration" and "verification" of merchant information in one step.

Kang Jia also said that "Hungry" has launched an online live broadcast pilot of "Bright Kitchen and Bright Stove" in 11 cities, and enjoyed the quantitative grading information data with the food and drug supervision departments in Beijing, Shanghai and Guangzhou. The next step will be to communicate and cooperate with the regulatory authorities in other regions to solve the problem of quantitative grading information publicity from a technical perspective.