According to the website of the Ministry of Commerce, the Ministry of Commerce issued a guiding opinion on promoting the key work of consumption promotion in the business system as a whole on the 24th. The opinion puts forward that it is necessary to accurately promote the resumption of work, and closely combine the resumption of work with expanding domestic demand and promoting consumption. Under the premise of putting epidemic prevention measures in place and ensuring that the epidemic situation does not rebound, we will promote all kinds of shopping malls and life service industries in low-risk areas to fully resume normal operations in cities and counties.
The opinion points out that it is necessary to activate the hot spots of traditional commodity consumption, including vigorously promoting automobile consumption, promptly implementing new policies and measures such as extending subsidies and tax incentives for the purchase of new energy vehicles, reducing the value-added tax on used car sales, and supporting the elimination of old diesel trucks.
The opinion also emphasizes that efforts should be made to restore and expand service consumption, including boosting catering consumption, developing community life service consumption and improving domestic service consumption. In addition, the opinion also puts forward that it is necessary to speed up the cultivation and development of new consumption, accelerate the transformation of retail innovation, make the "two-product online shopping festival" bigger and better, and accelerate the innovative application of supply chain.
The specific opinions are as follows:
1. Improve the station and strengthen the planning and deployment
Further improve the ideological understanding. Under the situation that the international epidemic continues to spread, the downside risk of the world economy intensifies, and external demand is obviously restrained, it is necessary to fully prepare for the changes in the external environment for a long time, deeply understand the importance and urgency of expanding domestic demand, activating consumption potential, and promoting consumption replenishment, so as to hedge the impact of the epidemic, ensure the improvement of people's livelihood, and promote economic and social development, and enhance the sense of responsibility and mission of doing everything possible to promote consumption.
further strengthen organizational leadership. In accordance with the epidemic prevention and control at home and abroad and the periodic changes in the economic situation, we will promptly improve the consumption promotion plan that matches the normalized epidemic prevention and control, strengthen the bottom line thinking, strengthen organizational leadership, strengthen horizontal and vertical linkage, and pay close attention to full implementation. On the premise of doing a good job in the prevention and control of normalized epidemic situation, we should optimize policy measures according to time and place, pay close attention to the promotion of consumption, and actively expand consumption growth.
second, promote the resumption of work, speed up and expand the scope
accurately promote the resumption of work. Combine the resumption of work with the expansion of domestic demand and the promotion of consumption. Under the premise of putting epidemic prevention measures in place and ensuring that the epidemic situation does not rebound, we will promote all kinds of shopping malls and life service industries in low-risk areas to fully resume normal operations in cities and counties; High-risk and medium-risk areas should give priority to epidemic prevention, scientific prevention and control, and accurately promote the resumption of work by zoning and grading. Take measures to create conditions conducive to the resumption of work, business and market, help enterprises increase passenger flow, improve attendance, restore market popularity as soon as possible, and smooth the business cycle, market cycle and economic and social cycle that are compatible with epidemic prevention and control.
solve the difficult problem of returning to work. Closely follow the trend of enterprises' resumption of work, and work with relevant departments to resolutely get rid of the blocking problems such as complicated conditions for resumption of work, insufficient epidemic prevention materials, poor logistics and transportation, and untimely return of employees; We will do a good job in implementing the policy of benefiting enterprises, strengthen publicity and interpretation, build a "one-stop" service platform with multi-departments, effectively solve the difficulties of enterprise liquidity shortage and high rental cost, promote the cooperation between upstream and downstream, production, supply and marketing, large and medium-sized enterprises, and promote the orderly linkage of business travel, entertainment, food, housing and transportation.
Third, promote the upgrading of urban consumption
Accelerate the renovation and upgrading of pedestrian streets. Guide the prevention and control of pedestrian street classification, make policy according to the street, promptly organize merchants to reopen the market, attract popularity as soon as possible, and revitalize the prosperity of the market. Seize the opportunity to accelerate the renovation and upgrading of pedestrian streets, identify a number of national demonstration pedestrian streets, and start the second batch of pilots. According to local conditions, the pedestrian street promotion policy will be introduced, the management and operation mode will be innovated, the exchange and cooperation mechanism of pedestrian street will be built, and a one-stop comprehensive consumption platform will be formed.
improve the convenience consumption network. Optimize the layout of convenience store outlets and vegetable markets, promote the development of brand chain convenience stores, give full play to the advantages of flexible operation and being close to community residents, and create a "quarter-hour convenient life service circle". Conditional areas coordinate with relevant departments, do a good job in the renovation of old urban communities, and support the construction of convenience facilities such as express delivery stations, convenience chain stores, parking lots and charging and replacing power stations.
promote the cultivation and construction of international consumption center cities. Benchmarking international standards, according to the evaluation indicators, select and recommend qualified cities to apply for the pilot project of international consumption center cultivation and construction, guide the applicant cities to formulate and improve the implementation plan, and accelerate the formation of international-level consumption center cities in combination with local actual supporting measures.
strengthen the effect of tax exemption and tax refund policy. Cooperate with finance and other relevant departments, improve the duty-free shop policy, do a good job in adding port duty-free shops and local duty-free shops, encourage the establishment of tax refund shops for departure, promote the "buy and return" business, and attract more consumption to return.
fourth, fill the shortcomings of rural consumption
promote e-commerce into rural areas. Expand the coverage of e-commerce in rural areas, integrate county logistics express resources, and strengthen online and offline exhibitions of famous and special new agricultural product lines. Promote the transformation and upgrading of rural commercial circulation and retail outlets, strengthen the connection between life services and rural businesses, and expand the supply of quality goods and services. Develop township business centers, guide large-scale business enterprises to set up points in towns and villages, promote the sinking of supply chain, and build a rural consumption gathering platform.
improve the backbone network of agricultural products circulation. Determine the backbone market and backbone enterprises, and build a new supply chain of agricultural products; We will promote the construction of facilities such as sorting, processing, packaging, precooling and storage of agricultural products, and improve the efficiency of two-way circulation of agricultural products into cities and industrial products into the countryside.
do a good job in e-commerce and industrial poverty alleviation. Expand the coverage of e-commerce poverty alleviation and do a good job in poverty alleviation through production and marketing docking. Guide agricultural products circulation enterprises to carry out long-term and stable production and marketing cooperation with poor areas. Promote the "three products and one standard" certification, improve the level of e-commerce of agricultural products, and carry out various forms of agricultural product brand promotion and negotiation activities. Promote the construction of large-scale and intensive sericulture bases.
V. Activate the hot spots of traditional commodity consumption
Vigorously promote automobile consumption. We will promptly implement new policies and measures such as extending subsidies and tax incentives for new energy vehicles, reducing value-added tax on used car sales, and supporting the elimination of old diesel trucks; Cooperate with the improvement of policies and regulations on motor vehicle scrapping and used car circulation, and strengthen the implementation of laws and regulations; Innovatively learn from local practices such as optimizing car purchase restriction, promoting new car consumption, accelerating the elimination of old cars, canceling the restrictions on pickup trucks entering the city, and improving the automobile consumption environment, and actively promote the change of car purchase restriction to guiding use policy, further releasing the automobile consumption space.
promote the consumption of household appliances and furniture. Conditional areas shall formulate a consumption renewal policy combining incentives and subsidies, encourage enterprises to trade in old consumer electronic products and actively promote the consumption of green and energy-saving household appliances and furniture.
run the third import Expo well. Do a good job in the organization of trading organizations, publicity and promotion, actively carry out the docking of supply and demand before and after the exhibition, online and offline, strengthen accurate and market-oriented investment promotion, expand imports, and optimize the supply of domestic quality goods.
promote the consumption of featured brands. Protect and develop Chinese time-honored brands, establish a dynamic management mechanism, and cultivate a number of Chinese time-honored brands with strong cultural characteristics, high brand reputation and market competitiveness. Strengthen the first store economy and the first economy. Build a key city of small store economy and a key enterprise of public service to promote the development of small store economy.
VI. Focus on restoring and expanding service consumption
Boost catering consumption. Guide enterprises to do a good job in normalization prevention and control measures, provide disinfection and temperature measurement services, advocate sharing meals and using public spoons and chopsticks, so that consumers can enter the store and spend with confidence. Promote key cuisines and promote the inheritance and innovation of catering.
develop community life service consumption. Carry out pilot projects for the development of community life service industry, innovate the management system, development model and service carrier of community life service industry, and promote the centralized and convenient development of life services such as catering, housekeeping, hairdressing, laundry, collection and payment. On the basis of optimizing prevention and control measures, low-risk areas will promote service practitioners such as express delivery, housekeeping, maintenance and decoration to carry out community business as soon as possible.
improve the consumption of domestic service. Guide the domestic industry to strictly implement the operational prevention and control guidelines, and provide on-site services on the premise of implementing epidemic prevention measures. Accelerate the formulation and introduction of service standards such as the quality of domestic service, integrity and Internet convergence, and improve the credit information platform for domestic service. Encourage domestic service enterprises to set up service outlets in the community and support the development of domestic commercial insurance.
VII. Accelerate the cultivation and development of new consumption
Accelerate the transformation of retail innovation. Encourage the digital development of retail enterprises, create immersive and experiential consumption, guide the transformation of small and medium-sized department stores into neighborhood community shopping centers, and promote the popularization and application of new consumption formats, new models and new scenarios. Accelerate the deep integration of online and offline, support the compliant and orderly development of online economy and platform economy, and maintain the new online consumption enthusiasm.
Make the "Double-product Online Shopping Festival" bigger and better. High standards attract more commodity trading e-commerce platforms, add service trading e-commerce platforms, guide e-commerce enterprises to rely on data, accurately match the new demand of online consumption, vigorously develop personalized customization and flexible production, create a "small but beautiful" new online brand, and accelerate online and offline integration.
accelerate the innovative application of supply chain. Guide enterprises to establish a supply chain risk early warning system and cultivate leading enterprises in the supply chain at home and abroad. Guide e-commerce and logistics enterprises to strengthen business linkage, promote inventory pre-positioning, intelligent warehouse distribution, warehouse distribution integration and other services, and improve the efficiency of supply chain coordination.
VIII. Actively and orderly activate the consumer market
Create an orderly consumption promotion platform. On the premise of fully evaluating the epidemic risk and accurately preventing epidemic by region and grade, with the theme of "preventing epidemic, ensuring supply and promoting consumption", according to the new consumption pattern and new demand emerging in local epidemic prevention and control, combined with the traditional peak consumption season and online hot purchase period, we will formulate and improve the overall planning, and build a series of consumption promotion activities platform that runs through the whole year and attracts popularity in a time-sharing manner.
innovate to carry out consumption promotion activities. Organize enterprises such as industry associations, large retailers, e-commerce platforms and express logistics, conform to new consumption concepts such as facilitating home office, enriching home life, and zero-distance docking between supply and demand, focus on traditional hot spots and emerging fields of consumption, and innovatively hold online and offline deep integration promotion activities. Where conditions permit, we will organize various forms of coupons for specific groups, specific commodities and specific fields in an open and fair manner in accordance with the law, guide consumer demand in different levels, and stimulate the enthusiasm of all parties to participate.
IX. Promote domestic sales of foreign trade export products
Increase domestic sales support. We will do a good job in responding to the epidemic and stabilizing foreign trade-related policies and measures, strengthen policy propaganda and guidance, and effectively reduce the domestic sales costs of foreign trade enterprises' products. Further expand the scope of implementation of "homogeneity with the same line and standard" for domestic and foreign products, and speed up the improvement of the public information service of "homogeneity with the same line and standard".
broaden online and offline sales channels. Use China Processing Trade Products Expo and other exhibitions and fairs to build a domestic exhibition and exchange platform, and organize foreign trade enterprises to strengthen docking and negotiate transactions with domestic buyers. Through the platform of consumption promotion activities, we will promote the docking of production and demand in domestic sales of export products. Guide foreign trade enterprises to strengthen cooperation with domestic large-scale e-commerce platforms, face the domestic market, display and sell high-quality export products online and offline simultaneously, promote the scale and branding of domestic sales, and better meet domestic consumer demand.
X. Give play to the promotion effect of policy funds
Strengthen the leading role of policies. Pay close attention to the national ministries and commissions such as Guo Ban Fa [2119] No.42 and Shang Zong Fa [2121] No.31, which have introduced policies and measures, and give full play to the role of policy mix in stabilizing and promoting consumption. The Ministry of Commerce will work with relevant departments to further study the consumption promotion policies that are compatible with the prevention and control of normalized epidemic situations, and all localities will continue to promote the introduction of more powerful and targeted policies and measures according to local conditions.
give full play to the financial efficiency. Make good use of service industry development funds, combine local epidemic prevention and supply protection and consumption promotion needs, determine specific support direction according to local conditions within the scope of funds, make good use of local matching funds, promote social capital, strengthen supervision and management, and fully support and promote domestic consumption.
Xi. Strengthen the basic support of consumption promotion
Strengthen monitoring, early warning and pre-judgment. Closely follow the dynamics and abnormal fluctuations of the consumer market, timely find and sort out the new constraints and challenges caused by the epidemic situation at home and abroad on consumption operation, deeply analyze the impact, and scientifically judge the trend. Supplementary core monitoring sample enterprises, optimize and improve the national market operation and circulation development service platform.
create a secure consumption environment. Guide and urge enterprises to strictly implement the main responsibility of epidemic prevention and control; Improve the consumer credit system, speed up the improvement of the single-use prepaid card management system, strengthen the management of the circulation industry, and cooperate with the maintenance of market order; Strengthen news propaganda and guidance, respond to social concerns in a timely manner, and strive to create a consumer environment that will reassure residents.
improve the emergency supply system. Improve the ability to respond to emergencies, improve the list of large-scale key enterprises, and improve the emergency commodity database and emergency delivery network. Promote the establishment of an emergency convenient food storage mechanism. Further stabilize the supply of pork market.
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