Brand planning refers to the process of conceptualizing, designing, and producing planning programs for decision-making and planning with the help of certain scientific methods and arts in order to achieve a specific goal. Deep expression: brand planning is to make the corporate brand or product brand in the minds of consumers to form a personalized distinction, and make consumers and corporate brand or product brand to form a unified value, so as to establish their own brand sound. How to do a good job of brand planning? As a professional planning organization, Lonestar will do a brand planning program according to the correct planning thinking and workflow 1, the current situation of the enterprise and the target analysis of the enterprise's current situation first of all to analyze and evaluate, to determine whether the brand is clear and precise, whether the meaning is positive and upward, whether the positioning of consumers is accurate, whether the consumer's perception of the brand and impression of the brand is consistent with the original intent, the enterprise hopes to achieve the effect and the current The company hopes to achieve the effect and the current state. Finally, summarize the deficiencies and problems.2. Industry analysis to analyze the industry's market environment, competitors' brand positioning, strategic choices, strategy pattern.3. Brand strategy selection to analyze the strengths and weaknesses of the enterprise, to develop the development direction and goals for the enterprise.4. Brand planning to complete the consumer market segmentation and research, market positioning, brand positioning, brand category, brand structure, advertisement slogan summarizing the product description, summarize the brand's image, determine the brand image of the brand and the brand image of the brand, to determine the brand image of the brand. The image of the brand, determine the brand image spokesman, Logo, packaging, channel design, terminal materials, etc. 5, brand management planning brand development stage, determine the objectives of the stage, subdivided into objectives, specific to the enterprise's products. Clear strategic significance of the brand, the internal unity of cognitive concepts, unified behavior, unified image. Brand management implementation, the establishment and brand management requirements to match the performance assessment indicators, improve incentives and constraints mechanism, the brand management work in practice. Brand audit, publicity and packaging specifications, market share, sales, etc. 6, brand promotion and marketing strategy for the continued promotion of brand image and maintenance of brand equity. A good brand planning can make a rapid rise of an enterprise, as a business decision-makers must have a forward-looking new vision, seize the opportunity to be able to see the essence of the problem, track down the root cause of the problem to find the essence of the problem, and plan to half the effort to achieve twice the result.