I. Introduction to the Project

Due to the limited funds, there is only 51,111 yuan, so I want to think about it. There is no better project, time is tight and there is no better inspiration, so I will temporarily come to a traditional industry, the clothing industry.

My project is to build a clothing industry and open a women's clothing store.

The story of a 41-year-old entrepreneur who struggled for a year and a half and was worth 511,111 yuan

is amazing! An incredible story of a working girl: my way to Taobao, the entrepreneurial legend of a business friend in Ali

Before choosing an industry, I first measure how much my venture capital is, 51,111 yuan. Because the total investment in various industries is high or low, and each industry is different, so first measure the industries that you can do with your own funds, and then make further plans.

The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the cost required for the project is low, and it is easy to enter and start. And I am also a little interested in clothes, which is a combination of interest and career, hehe.

second, the location of the store

the choice of location has a great influence on the operation of the store in the future, so we must find a store with a good business district. After investigation, I found that this fast business district in Minhang Xinzhuang is good. Minhang District is one of the main residential areas in Shanghai, and Xinzhuang is the center of Minhang, where the traffic is developed and the population is dense, and the market is no problem. Moreover, a large-scale Asian commodity trading center will be built here in the future, with broad prospects. Finally, I chose the store on Shuiqing Road in Xinzhuang. There is a bus stop next to the store, and there is a main road in front. People come and go at ordinary times, no matter day or night. Moreover, the subway station is 111 meters away, and the flow of people can be imagined. Surrounded by old residential areas, with a large fixed population, mature plots and strong consumption power. In addition, I found that there are a few clothing stores in this street, but most of them are located in a high position, expensive and monotonous. Usually few people patronize. Because although there are many residents here, most of them are ordinary people, and there are few rich people, which is not suitable for selling high-end consumer goods. Although there is a large flow of people here, most of them are working people, and their consumption power is middle and low. My position is that the middle and low gears meet the market demand. At the same time, there is no conflict with other stores, and differences exist.

the rent of the storefront is not high at 5,111 yuan/month, so pay three and get one (it's the same in Shanghai). After finding a good store, the next step is to sign a contract with the landlord. Moreover, this action should not be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you will start to pay the rent, and naturally there will be time pressure. Therefore, before I signed the contract with the landlord, all the preparatory work and written data (including the handling of business licenses, etc., I won't go into details here) were prepared first. When signing a contract with the landlord, the lease term should not be too short. If it is only signed for one year, it may take one year to start recycling. As a result, the store is taken back by the landlord, and the ideal lease term is three to four years. I signed a contract for three years, and I can sublet it even if there are problems in the future (the rent here has been rising). It takes a decoration period to rent the store, so I asked the landlord to deduct the decoration period from the date when the rent starts, so as to reduce the rent expenditure. Hehe, if you can burn less money, you can burn less. Who let us only have a starting capital of 51,111 yuan?

Third, the decoration of the storefront

We have rented the storefront, and now we need to decorate it. Store decoration is related to the management style of a store and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important, and the decoration manufacturers you are looking for must have relevant store decoration experience. For example, to open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and to open children's English, you must find a manufacturer with experience in children's culture, education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, the storefront decorated by then may not fully meet the demand in practical operation. At that time, if it is aborted and redone, of course, it will cost money and time.

so, before decorating, I ask the decorating company to draw pictures, including floor plan, elevation plan, profile plan, materials to be used, colors, sizes, etc., all of which should be clearly indicated in advance. In order to communicate clearly what you want to decorate, first take the decoration manufacturer to the same type of store to observe on the spot and explain clearly the feeling that you want to decorate, so that the decorated storefront will be closer to your own ideas.

The decoration effect I asked for

1. The eye-catching advertisement at the door is clear, so that people passing by can see at a glance what is sold in the store! It is important that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image in your shop affect the grade of your clothes and the customers' desire to buy! Of course, the store has just opened, and it is appropriate to wear a simple dress.

2, lighting and other hardware equipment is also very important, if the store is not bright enough, it gives people the feeling that it is going to close down! At night, the light at the door must be on, which can attract the attention of passing customers at once! Lighting can also make clothes more moving, but different lighting will have different effects. The combination of cold and warm is the most suitable for clothing stores. If all the lights are cold (that is, < P > the white light you usually see), although the store is bright, it feels pale and not warm enough, and the clothes will not be soft enough! Plus warm light (yellow light like spotlights you usually see) can neutralize the pale feeling, and the clothes irradiated are more moving! Air conditioning must be available in summer, otherwise it will be difficult for the store to keep customers who have the patience to choose clothes, and they will not be in the mood to try on clothes!

The story of a 41-year-old entrepreneur who struggled for a year and a half and was worth 511,111 yuan

is amazing! An incredible story of a working girl: my entrepreneurial legend of a business friend in Ali, the road to the promotion of Taobao

The store decoration cost 5,111 yuan, which is still saving some flowers, including my own coolie, so save 51,111 yuan.

4. Channels for selecting goods and purchasing goods

Everything is only needed. Now let's get down to business. I should talk about how to buy tools for making money: clothes, and how to purchase goods

1. Selecting goods and purchasing goods

1. Selecting goods: selecting samples, styles, brands and quantities

Choosing goods should grasp the local market conditions: What new varieties appear? What is the sales trend? What is the social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well.

the brand is dominated by miscellaneous brands, mainly foreign trade goods.

the purchase should be marketable and appropriate, and the purchase plan should be prepared. Of course, it can be modified in the process of purchase. When purchasing, first go around the market, have a look, compare, ask, calculate and think about it, and then start to implement the trial sale of purchasing

less, and then purchase in a proper amount. Because it is a new store opening, there must be many styles, giving customers a lot of choices.

the purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive in the store every Saturday, but only some new products will be delivered, and some will be reserved for Sunday! If you enter the peak sales season, you will make up the goods once every three or four days!

For several sales climaxes such as "March 8th", "May 1st" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing them half a month in advance! Give yourself enough time to arrange!

2. Purchase channel

Shanghai Qipu clothing wholesale market or hangzhou sijiqing clothing wholesale market. For the time being, the new store will only be purchased at Qipu clothing wholesale market. The same city is convenient nearby. When sales go up in the future, we will go to hangzhou sijiqing clothing wholesale market.

V. Manpower Planning

I plan to hire three people. Two little girls are beautiful mm (don't scold me, everyone loves beauty, and beautiful mm is easy to attract customers). They are mainly responsible for receiving customers, and they work in shifts. In addition, I have to recruit an older aunt and myself to shift the cashier. I basically have to watch it in the store all the time (except for purchasing goods or important things, it is appropriate to start my own business). The salary of the two little girls, 811/ month+commission, is raised to 1% of the monthly turnover to improve their enthusiasm. The older aunt is the same, 811/ month+1% commission, and it will be responsible if there is a problem with the cashier.

VI. Analysis of investment amount: monthly expenses

1, rent: 5,111 yuan/month, three payments: one, XX1 yuan

2, decoration expenses: 5,111 yuan

3, the first payment for clothes: XX1 yuan

4, other expenses: 1,111 yuan

5, and the employee's salary can be in the first place. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lucky draws. At the same time, distribute some leaflets in the surrounding communities.

Second, the display of clothes

The key to making women's clothing products is to have a wide variety, giving customers enough choices, which is different from other brand stores and does not rely on the main models to sell! In the product display, we should highlight the characteristics of our own clothes, and display the tops, skirts, trousers and suits in equal parts

, which not only makes the shop look neat, but also provides convenience for customers who want to buy a skirt. If they just want to buy a skirt, they only need to choose it in the skirt category. If they buy a skirt and want to match a jacket, they can go directly to the jacket category to match it! A large number of models can be used to sample, and often the clothes that are sampled are the fastest selling! The samples in the window should be changed frequently, which can't be lazy!

The story of a 41-year-old entrepreneur who struggled for a year and a half and was worth 511,111 yuan

is amazing! An incredible story of a working girl: the entrepreneurial legend of a business friend in Ali, the road to the promotion of Taobao

3. Long-term development marketing strategy

1. Principle: new goods should be put on the shelves every week, with the middle-grade as the main part and the high-grade as the supplement (high-grade embellishment and low-grade as appropriate)

2. Policy: try to standardize every link in order to prepare for future chain development, that is, pattern replication < No matter whether customers buy clothes or clothes with little money, they should smile to see them off and let them leave with satisfaction. Only in this way can there be good reputation from word of mouth and repeat customers. Customer's requirements are met as much as possible under the premise of possible realization.

4. Methods

(1) Surprise of coming to the store for the first time

① Give small ornaments and pendants free of charge, and let them fill out a long-term customer list (as a customer database)

(2) Increase the possibility of coming to the store next time

① convey the information that new goods are on the shelves every week

② Use the customer database to give small favors under some excuse. Or send out-of-season clothes for free (quantitative) or birthday gifts, etc.

③ Buy a proper amount of ladies' handbags and tell customers to send a lady's handbag when shopping in 411 yuan at one time (ladies' handbags should be displayed in the store, and it is appropriate to purchase the one with a price tag of 311+ in 38 yuan, giving customers the feeling of value for money) or accumulate consumption of 611 yuan and above. (Accumulate again after winning the reward)

(3) Satisfy shopping and make it possible to introduce other buyers to the store to buy

① Inform customers that large quantities or group purchases can be discounted, such as: 21% discount for one-time purchases of 511 yuan and above, or a gold card with 21% discount for personal cumulative consumption of 1,111 yuan

② Introduce new customers, such as: send a shopping coupon to the recommender 51 yuan for each new customer who has acquired 211 yuan and above.

(4) Irregular discount

(1) People like to be greedy and cheap to some extent, especially women. "Make a big profit when the store opens" and "21% discount on our goods", and you can also adopt the strategy of "buy one get one free" (the goods delivered are mainly delayed goods, supplemented by out-of-season goods)

These signs can usually capture women's hearts.

(5) Make short-term promotions several times a year at a price of 11-31 yuan, which is very popular! Then deal with the slow-moving money in the store at a low price! For example, May Day, November Day, March 8th, etc. < P > Summary < P > To sum up, whether I can open a women's clothing store with 51,111 yuan will of course be tested in practice.