Judging from Jetta's new car logo, the streamlined and cool composition derived from Jetta's initials "J" and everyone's "V" architecture represents Jetta's fearless confidence in the future and development trend. A series of brand elements, such as brand-new upgraded multi-line logo and brand-new upgraded bold colors, which represent the brand of "Opening a New World", will be fully integrated into the marketing network, marketing methods and service project feelings tailored for Jetta brand with a true, refreshing and dynamic design style, so that the brand characteristics of Jetta brand can be instantly, sincerely, cheerful, friendly and confident in every interaction and customer experience.
Someone asked Jetta why she wanted to be alone. In fact, Jetta has always been an economic and solid brand image in the hearts of China customers. After turning Jetta into a brand alone, it is undoubtedly more popular, and it is not a case for Jetta to take the name of the car series as a brand. For example, at that time, because the sales volume was not very good, contemporary people wanted to develop and design high-end automobile brands, and the damage made Jetta a high-end brand.
There are three possible reasons why people often have to change their trademarks:
1, everyone should match high, medium and low-grade brands. The high-end brand of FAW-Volkswagen is Audi, and the mid-range brand is Renren. Jetta is the most cost-effective of all brands, and it is sold in the middle and low-end market of about100000. Therefore, in the future market competition, it is necessary to create new brands in the low-end sales market.
2. It is also possible to compete with Shanghai Volkswagen's Skoda brand market. At present, Skoda is a relatively low-grade brand of Shanghai Volkswagen, and Skoda is a complete vehicle brand from Sweden.
3. Take this opportunity to introduce SEAT brand into China. Judging from the three models exposed by Jetta brand at this stage, the new car of Jetta brand group is a foreign seat. Because SEAT's reputation in China is very low and the cost of re-marketing is very high, SEAT may carry out marketing promotion under the Jetta brand.
It turns out that everyone's Jetta is too old based on A2 service platform, and the latest Jetta is a brand-new logo based on PQ25 service platform. To some extent, this is the first time Jetta has been introduced into China market.
Regarding what Jetta can buy after changing the logo, let's take a look at the sales of Jetta brand this month. It can be seen that Jetta has not done great harm to everyone's sales, and everyone in China has a high degree of trust in Jetta, which is still in the top five car sales.
The price of Jetta vs5 is 8.48-1/kloc-0.28 million yuan, and the pre-order price of Jetta vs7 is about1./kloc-0.00 million yuan. Jetta vs7 20 19 has the same driving force design as Jetta VS5, and the new car is equipped with an EA2 1 1 65438+. At the new automobile specification level, its size is 4624/18411633 (1644) mm and its tread is 2730mm.
Million car purchase subsidy