First of all, the front three rooms are inseparable, forming a horizontal whole room, which is for the facade. The door is wider than ordinary household doors, and the window is particularly large. If there is a counter under the window, guests only need to look at the goods outside the house, then the eaves will be very wide, and it is possible to pick them out two meters away, which is convenient for customers to shelter from the wind and rain and the sun. If it is a shop where customers want to enter the house to choose goods (such as a silk shop where clothes can be customized), then the eaves are within one and a half meters as usual. This is the shop in front.
There is a door on the left and right of the front store, with a wing connected to the back store on both sides, a patio in the middle of the back, and a storage room and the owner's house behind the patio and the wing. If it is a small-scale couple shop, it will be used for processing and production. The bigger one has a courtyard behind it, which is a bit like a quadrangle. The room is used for processing and the yard is used for washing and drying, which is convenient and confidential.
Tunxi Old Street is commonly known as Old Street. Located in the center of Tunxi District, where the Huangshan Municipal Government is located, it starts from Zhenhai Bridge, a stone arch bridge in the Ming Dynasty, and ends with inscriptions on memorial archways in the east, with a total length of1273m and a width of 4.8-7m. It is famous for the architectural style of Huizhou ancient dwellings. Well-preserved, shops are lined up, and the roof of the house is 80- 100 cm, which can shelter from rain and sun. Here are all horse-headed walls, small blue tiles and white powder walls; Brick-and-wood pavement, exquisite pavilions, exquisite carved patterns, small doors, lobbies, patios and deep narrow alleys between houses are scattered and chic, showing the simplicity and elegance of Huizhou architecture. In order to adapt to the development of tourism, a special section of "Old Street" has been set up, including teahouse, restaurant, bookstore and Mozhuang, which is full of ancient interest and attracts many Chinese and foreign tourists to visit and shop. Tunxi Old Street, as the only "national historical protection block", attracts nearly 6 million domestic and foreign tourists every year. The architecture of the old street not only inherits the style of Song Dynasty, but also inherits the traditional architectural style of Huizhou folk houses, which has distinct architectural characteristics of Huizhou style: white walls with small blue tiles and rows of horse-headed walls, elegant and simple; Carving beams and painting buildings show the brick, stone and wood features of Huizhou architecture to the fullest. Most of the buildings facing the street are in the pattern of front store and back square, front store and back warehouse, showing the ancient charm of towns in the south of the Yangtze River.
Tunxi Old Street has a long history. Historically, Tunxi was developed from a water port where Xin 'anjiang River, Hengjiang River and Lushui River meet. At the western end of the old street, that is, a curved street where the old bridge is closely connected at the bridgehead, formerly known as Bajia Station, is the birthplace of the old street and Tunxi. The formation and development of old streets are closely related to Song Huizong's move to Lin 'an (now Hangzhou). Huizhou merchants who went out imitated the architectural style of Song Cheng and built it in their hometown, so the old street was called "Song Cheng". At the end of Yuan Dynasty and the beginning of Ming Dynasty, a Hui businessman named Cheng Xiongzong built 47 shops in the old street. In the early Qing dynasty, the old street developed into "the mayor's four miles"; At the end of the Qing Dynasty, Tunxi tea merchants rose, and there were many tea brands. The streets continued to extend from Bajia Station, forming the scale of old streets. Nowadays, stepping into the old street is still like the Song and Ming Dynasties. The streets are narrow and deep, and the roads on the streets are all maroon slabs; Rows of shops on both sides of the street are neatly stacked, all of which are brick and wood structures with white walls and tiles; The lintel of the window lattice is carved with brick and wood street view, which is exquisite in skill; There is a high horse head wall between houses, which constitutes the beauty of Huizhou architectural group. The whole street, winding and stretching, can't face each other from beginning to end, and the street is unfathomable, which is a typical trend of China ancient street. Alleys with different widths crisscross the old street, forming a fish skeleton, and the traffic is very convenient. The shops in the old street are mostly a few yards, narrow and deep, but they have patio lighting. The whole building embodies the typical residential style and characteristics of the Song and Ming Hui School, so the old street is also called "Song Street".
People stroll in Tunxi Old Street, as if enjoying the charm of China market in15th century, so Tunxi Old Street is praised as "Riverside Scene on Qingming Festival" by Chinese and foreign tourists. The traditional block of Tunxi Old Street covers an area of nearly 20 hectares, with a core protection area of 4 hectares, with a total length of 1.273 meters, an essential part of 853 meters and a width of 5 to 8 meters. Including 1 straight street, 3 horizontal streets and 18 alleys, the whole street and alley composed of more than 300 Huizhou-style buildings built in different ages is distributed like a fish skeleton, narrow in the west and wide in the east, just like a giant fish lying on the bank of Xin 'an River. The architecture of Tunxi Old Street inherits the unique architectural style of Huizhou, and the planning layout and architectural form have distinctive Huizhou architectural characteristics. The color of the whole street building is elegant and simple, and the structure is scattered. The pavement, small blue tiles and white horse-headed wall of Shiban Street increase the layering of the street. Shops facing the street are generally two floors, all of which are brick and wood structures with beams and columns as the skeleton. Although most of them are small single rooms, the design concept is ingenious. In Huizhou woodcarving on the lintel, the opera characters are vivid, the folk stories are euphemistic and moving, and the landscape in Xin 'an is beautiful and smart. Door and window sills are square or round, ribbed or flat, with rich fancy and different shapes. The "flying chair" or "beauty chair" protruding from the store not only expands the effective space in the store, which is convenient for the store and customers to play the street view, but also increases the appearance level outside the store, making the store look more magnificent and gorgeous. From the internal structure of the store, there are open along the street, inner patio, "front store backyard, front store back door or front store back warehouse", some hatchbacks, some sedans, and corridors around them form patios, which means "four waters return to the hall" and "fat and water do not flow out". Shops are generally deep, the front store is open, goods are processed or stored in the inner room, and some live behind the front store or under the store. The storefront facing the street is a large row of red painted doors that can be easily loaded and unloaded, and they are unloaded early at night. Most shops and shelves are decorated with calligraphy and painting, and the elegant artistic conception of Huizhou merchants is vividly displayed. Ye Xianen, a famous scholar who is an important carrier of Huizhou culture in Tunxi Old Street, once wrote that Huizhou culture is the sum total of various cultural phenomena with uniqueness, typicality and academic value. Huizhou culture is not only a regional culture, but also a model of China orthodox culture. It embodies the essence of China traditional culture.
1, choose the right place to get rich.
When choosing investment projects and investment locations, it is necessary to investigate and understand the market situation. First of all, we should observe the geographical location, road traffic, climate and meteorology, geomagnetic orientation, environmental landscape, hydrogeology and surface conditions of the site, so as to determine the building type. Secondly, choosing a storefront in the bustling business district has become the first choice of many entrepreneurs because of its strong popularity and concentrated consumption. There is a folk saying that "one step is not as good as three cities", so you should avoid choosing a secluded place when opening a shop. Crowded places are bustling areas. According to Feng Shui, some people are angry, and the more angry they are, the more prosperous they are. Taking advantage of anger can bring business prosperity.
On the contrary, if the store is located in a remote street, it is equivalent to avoiding customers. When a store opens for business, customers seldom patronize it, which will make the store deserted or even empty. According to feng shui, people represent anger, and no one patronizes the shop, so the shop lacks anger. Get angry when you're angry. The business depression in the store is the surplus of yin. A store with too much yin will not only lose money in business, but also seriously damage the vitality of the owner and lead to the closure of the store.
2. Don't choose the store of the channel.
The storefront of the channel is the lobby store, that is, the entrance of the storefront directly reaches the end of the door, forming a channel storefront. Such a store often makes customers ignore the goods displayed in the store. In addition, there are too many pedestrians in the past, which not only affects the purchase of normal customers, but also brings great interference to the salesperson's introduction of goods and affects the business performance. Even if such a storefront makes money, there are many places where shopkeepers break the money, and it is not easy to have savings.
3. Restrain the suffocation at the fork in the road
Many good markets are in places such as forks in the road and crowded places, but it is better to change the entrance of the store door left and right to block it to avoid the suffocation from the road. The prosperous areas of most towns in China are often concentrated at the intersection of T-shape and Y-shape. Choosing to open a shop here will be impacted by the rage from the avenue; If you don't open a shop here, you will avoid the anger that is conducive to making a fortune. Therefore, under such circumstances, Feng Shui has a method of "controlling evil". First, it is required to build a curtain or barrier in front of the shop located at the T-junction and Y-junction, or change the entrance at the door of the shop to the left and right to block and avoid the dust from the main road. The second is to plant trees and flowers in front of the store to increase vitality and eliminate dust in front of the store. Third, although the above methods have been adopted to adjust the anger and suffocation in front of the store, there is still a lot of dust on this road. Therefore, we should pay more attention to sprinkling water in front of the store to eliminate dust, so as to keep the air in front of the store fresh. Also clean the storefront frequently, scrub the doors and windows of the storefront, and remove the deposited dust.
In a word, when doing business at T-junction and Y-junction, it is necessary to keep the shop clean inside and outside, especially the merchants require to pay attention to hygiene. Catering, fruits and department stores are particularly important. If food, fruits and clothes are polluted by dust, according to the theory of geomantic omen, it is equivalent to getting sick. It may be because the goods are not clean and nobody cares, it may also be because the business license is revoked due to hygiene problems, it may also be because the food and clothing are not clean and cause disputes with customers, and so on, which may lead to the closure of the business.
The hall should be open.
When choosing a store address according to this principle, we should consider the openness in front of the store and accept the vitality from all directions. There should be no obstacles, such as fences, telephone poles, billboards and trees that are too big to cover our eyes.
The open facade of the storefront can make the storefront face all directions, which not only broadens the horizon of the storefront, but also enables customers and pedestrians who are far away to see the pavement, which is conducive to spreading the commodity information of the storefront in all directions, to customers and to pedestrians. Feng Shui calls this kind of information transmission the flow of qi. With the flow of qi, it will be full of vitality. From a business point of view, customers and pedestrians may come to buy goods after receiving the information of the store.
If you choose to open a store in a narrow place, or there are various covers in front of the store, it is not conducive to the business activities of the goods. Narrow storefronts or being blocked by various objects are all kinds of evil spirits in geomantic omen, and it is difficult to convey commodity information, which will inevitably limit the commodity business activities of shops to a small area and scope. Limited business space, it is impossible to expect great economic benefits.
For shops with narrow or covered storefronts, there are three re-election countermeasures: try to remove the cover in front of the store and expose the store; If the store is too narrow to change, you can set up billboards or store name lighting at a high place so that people can see it from far away; The third is to use feng shui supplies to resolve suffocation.
Choose a store with the same quality as your neighbor.
If your store operates products with good taste, it is best that the quality of the adjacent stores is not bad, and remember never to be adjacent to the stores with frequent discounts (some casual clothing stores, women's jewelry stores, dollar stores and the like). People are grouped, so is the consumption atmosphere. Once the discount store area forms a climate, even the best goods will inevitably be implicated. But if the store is next to a well-known store, you can share the popularity and popularity accumulated by the old store.
6. The door is the entrance to the store's wealth.
The number of customers in front of a store every day determines the rise and fall of the store. The door should not be made too small, that is, the ventilation opening of the house becomes narrow, which is not conducive to the intake of air, so that the inflow of air can be reduced and slowed down, thus reducing the wealth in the house. For commercial activities, the door as an access channel is too small, which will bring inconvenience to customers. If customers have to carry goods, they will bump into each other, which is likely to damage the goods sold. Narrow store doors can also cause crowds, which are likely to block the sight of some customers.
7. The color of storefront decoration should conform to the life of the operator or the industry.
There are many stores that pay great attention to the color in the store. The inner color here refers to the main color, and the secondary color can be decorated with other colors.
8. There must be nothing ominous at the gate.
Both inside and outside the door. Don't face some unlucky buildings, such as chimneys, toilets, hospitals and police stations. It's opposite the door. The evil spirit brought by unlucky buildings is a big killer.
If there is no way to avoid the opposite ShaQi, it is necessary to choose some evil feng shui supplies, such as setting a screen at the gate to block ShaQi. If conditions permit, it is best to change the position of the gate directly and choose an auspicious direction to open the door.
9. The appearance and shape around the store should be as regular as possible.
From the perspective of geomantic omen, a store with a strange appearance is unlucky, and it is impossible for this store to achieve commercial benefits beyond others. Good architectural modeling lies in excavating people's aesthetic consciousness of modeling structure. This aesthetic consciousness is to pay attention to the left-right symmetry of the structure, the height of the front and back, the smooth arc, the square circle and so on. Therefore, we should pay attention to the coordination of modeling structure when designing the unique modeling of shop appearance. In other words, it is necessary to consider whether the unique shape of the storefront appearance conforms to the concept of Feng Shui. Specifically, it depends on whether the left Qinglong part is slightly higher, whether it is low before and high after, and whether it is reliable. The general principle is to make people feel comfortable and pleasing to the eye when watching the appearance of the store and achieve good visual effects, that is, to gain people's recognition of the unique appearance of the store.
Of course, you can choose colors with your own characteristics in color and appearance decoration, and pay attention to the characteristics of storefront appearance decoration, just like paying attention to the characteristics of commodity packaging. Whether a commodity can sell well in the market depends not only on its reliable quality and high performance, but also on its unique packaging. The key is to see if this layer of decoration outside the goods is novel, beautiful and unique. Similarly, whether a store can attract customers depends not only on the quality of its products and excellent service attitude, but also on its appearance characteristics. It is best to design and conceive the appearance characteristics of the store around the main commodities operated by the store, or according to the marketing characteristics of the commodities. The main principle is to make customers know or guess the business scope of the store from the appearance of the store, so as to promote the store in the marketing activities of goods and attract customers.
10, the cashier must be placed in the financial position of the operator. Generally, the checkout counters in shops are arranged at the exit. Of course, if it is a supermarket, but if it is doing other business, it should be arranged according to the financial situation of the owner. Only in this way can we make more money and make more money.
1 1. There should be some space in the area near the gate, and some shop counters should be placed at the exit. This arrangement is contrary to the principle of "preferring to bypass but not straight" in ancient geomantic omen, but in environmental psychology, this arrangement of counters often encourages customers to bypass this counter intentionally and go to the counter next to it, thus affecting wealth.
12. Sound is also a great scourge. If there is a noise outside, we can only try to solve it. However, some stores play loud music, which naturally makes people feel annoyed and can only have a negative impact on store promotion. And if it is soft and elegant music, it can make customers linger and increase their stay in the store, thus increasing the possibility of customer consumption.
Shanxi merchants and Huizhou merchants are both outstanding businessmen in ancient times. Their business philosophy is: "To do business well, we must follow eight words, namely, sincerity, benevolence, rationality and honesty". For hundreds of years, they have done business according to the "eight-character principle" and created many miracles in the commercial history of China. Many "century-old shops" are still standing today, and this business philosophy is still worth learning from. The "honesty" of merchants is mainly reflected in the location of stores. Generally speaking, mature businesses are very sensitive to geographical location. When choosing a shop, they consciously choose a prosperous area with convenient transportation and dense crowds, and try to avoid opening a shop in a remote and sparsely populated place. By choosing "Wangdi" and "Wangdian", I hope to achieve the goal of "Wangcai". Looking at the ancient commercial pattern, we can find that the most prosperous commercial streets are mostly built by water and developed along the river, forming a pattern of "back water street". You can give several examples to prove this. For example, Kaifeng was the capital of the Northern Song Dynasty. In the mid-Northern Song Dynasty, the most prosperous commercial streets in Kaifeng were located in Panlou Street east of Xuande Gate, Tushizi East of Qiao Zhou, Suoguo Temple, Southeast Corner Gate and Yangzhou Gate. These commercial streets are basically developed along the street with their backs on Bianshui. In the commercial history of China, the 13th Guangzhou Tour and the Xiguan Commercial Street with the 19th "Fu" as the center were also built by the water and along the river. Thirteen banks are backed by the Pearl River White Swan Pond, with many business halls and thousands of merchants, resulting in four giants: Pan, Lu, Wu and Ye. Xiguan Commercial Street was built along Xihao River and Daguan River, and gradually expanded into nineteen "houses". At that time, Fu's four sides were connected by rivers, and some of them fell up and down, naturally forming a pattern of "back water street". Why did ancient businessmen like to gather in "Back Water Street" to open stores? From the perspective of geomantic omen, "controlling water to make money", the business environment "water is the best"; From the perspective of economic geography, it is very convenient to be close to a river, and many resources can be concentrated for trading. Building a market along the river can attract a large number of people and help to form a prosperous commercial street with "more people and more money". It is precisely because of the close relationship between water environment and commerce that people call choosing a storefront address "choosing a dock".