As the name implies, the annual Double Twelfth Shopping Carnival is 65438+February 65438+February. Following the Double Eleven in Tmall, JD.COM and Suning.cn, news came from major e-commerce websites such as Taobao, JD.COM and Suning.cn again, and the biggest online shopping feast this year will be held in 65438+February 65438+February to continue the "national grab" activity. Referred to as Double Twelve or Taobao Double Twelve, JD.COM Double Twelve and Suning.cn Double Twelve.

This round of "national grab" brings together all kinds of goods on Taobao, including women's wear, men's wear, maternal and child, home, digital home appliances, cosmetics and other categories. In addition, during the event, Taobao will send tens of millions of cash-filled red envelopes as year-end gifts to consumers, and JD.COM Mall will also launch various preferential policies to give back to consumers.

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Alipay Word of Mouth held the "Double 12" offline shopping carnival and entered its third year. In 20 16 years, the number of offline merchants in China exceeded 1 10,000. Compared with previous years, in addition to supermarkets, restaurants, KTV, leisure and entertainment, beauty salons, sports and fitness, more than 65,438+10,000 life service merchants signed up for the "Double 12" activity, which made the public truly realize that the integration of offline and online is everywhere.

According to Alipay statistics, 49 million people participated in the offline carnival on February 16 and 10. Entity businesses are increasingly aware that the significance of "double 12" lies not in turnover, but in attracting popularity and publicity effect.

Baidu Encyclopedia-Double Twelve Shopping Carnival