unlike studying, starting a business can last many years in one day, and starting a business must be done one step at a time. Look at those who are now, learn their methods, and find the right way to start a business through research and analysis.

one:

The secret of the success of a small restaurant with an annual income of 1.2 million yuan

One, less is more-"My small restaurant only sells 25 kinds of dishes"

In his farmer's market, there are more than a dozen similar small restaurants, each of which has more than p>51 kinds of dishes, and even more than 181 kinds, while in his family, there are only 11 kinds.

why only cook 25 dishes? The reasons are as follows:

1. These 25 dishes basically cover 81% of the usual ordering categories of surrounding consumers. Reducing the dishes is not only convenient for purchasing, but also can get extra discounts because of the large quantity.

2. For chefs, cooking is also easier. They always fry these 25 dishes. After a long time, practice makes perfect, which not only makes them taste better, but also serves them faster.

3. These 25 dishes are all tomatoes, eggs, shredded potatoes in vinegar, stir-fried pork and moo Shu pork of the same class, and the same grade makes everyone who enters the store feel no pressure.

The "large-scale procurement" of raw materials makes every dish in his shop one or two yuan cheaper than that in the surrounding shops, so the number of times of turning tables is far higher than that in the surrounding shops.

2. Free-"Free is just bait, you can only get it if you have a house"

While the food is cheaper than other small shops, there are also free foods in the shop that are not available in other shops-a small dish of pickled radish, a small dish of fried peanuts, and millet porridge and egg soup that can be served for free.

These free foods only cost more than 31 yuan a day, but they give customers a very good feeling: two small dishes and two big bowls have been placed on the table before a single dollar is spent, which seems to take advantage of the sky. In fact, this more than 31 yuan is enough for three or four more diners.

Third, the selling experience-"The face is bigger than the sky, you must give it enough"

Although the business is just an ordinary shop, every customer who walks into the restaurant is God. "I not only want to give them cheap and delicious meals and free food, but more importantly, I want to give them enough face."

how to give face? In addition to being warm and sweet-mouthed, there are two magic weapons:

In one case, when people enter the store after dinner, they will be smoked. His big pocket usually contains three kinds of cigarettes-white sand about 5 yuan, double happiness about 11 yuan, and Liqun about 15 yuan. He has learned that he can judge which grade of cigarettes to give to the person in front of him at a glance, and the action is very natural.

In another case, whenever an acquaintance invites guests to dinner, they will either send two bottles of beer, a cold dish or a stir-fried dish, which will not cost much, but it will give enough face to the patrons. Every time these guests invite guests, the store will become an important choice.

Fourth, rapid response-digital customer management

1. In order to increase business income, the store has a take-away food delivery service from the beginning. As long as you order enough food in 31 yuan, you can deliver food for free in Fiona Fang for 2 kilometers.

2. Although there are not many people ordering food in small places, the frequency is relatively high. In order to improve the speed of food delivery, according to the frequency and amount of customers' consumption, customers are numbered from 1 to n, and each number corresponds to the customer's name, telephone number and common food delivery address. At the same time, the dishes are numbered from 1 to 25, and the rice is preset with one dish and one bowl of rice.

3. "Numbering and digitizing everything can not only reduce mistakes in communication, but also improve the efficiency of food delivery." He explained.

4. wechat has replaced the telephone as the main tool for ordering meals in the store. Customers just have to say in the group, "No.16, order 3, 9." The staff in the store will know who to send it to, where to send it, and what they want is the No.3 dish, tomatoes, eggs and No.9 dish, moo Shu pork.

5. Be sure to add these strangers into a group, because eating will follow the trend, and if one person orders, many people will follow. This is "stimulating demand", just like the scene where developers hire migrant workers to queue up to buy a house.

5. Value-added services-"It's not only doing business, but also doing human kindness"

There are two large communities and a kindergarten next to the restaurant. The kindergarten usually finishes school at 4 pm, but people in small counties usually don't get off work until 5 pm, and the interruption of more than an hour has become a worry for many parents.

To this end, a place has been specially set up in the living room on the second floor of the hotel, which is arranged like a "flip-flop" so that the children can play in it without falling, as long as they go upstairs to have a look from time to time.

The enthusiasm of the store manager has been welcomed by many parents. Nowadays, many surrounding residents often leave their children in the store for an hour or two when something happens.

"Are all these children watching for nothing? Is there any charge?"

"There's no charge, it's all easy, and many parents eat dinner when they come to pick up their children, or pack it directly. Some even don't want to eat out, but after a long time, they will spend more or less."

There are a lot of people who have been talking about Internet thinking for a long time, but those who can really put it into practice to help enterprises create profits are simply "rare". In a small place like his, a small shop like his usually earns 411,111 to 511,111 yuan a year, and a few can reach 711,111 to 811,111 yuan, but there are still very few who can exceed 1 million yuan like him.

There may be many shortcomings in this practical case, but why can small restaurants put these innovative ideas into practice instead, but the bigger they are, the more traditional catering enterprises will stop? The reason for this makes people think deeply ...

2.

Grandma's business philosophy of sharing entrepreneurial experience in Wu Guoping and letting customers queue up willingly

First, the environment creates people. A person's behavior is actually five personal influence around you. First of all, the wife is the most important, the wife has the greatest influence on you, and then the friend.

Last time, Mr. Jia from Xibei Youmian Village asked me: Why do you seem to be playing with designers? I said yes, why play with designers? The designer industry has long established a partnership system, and he has almost no cost, and a computer can work. There are already several companies with more than 611 designers in Hangzhou, and their turnover has reached 781 million yuan. How does it unite designers? How does the difficulty of this industry compare with our catering? So I want to play with them and see how they manage designers.

I also study hairdressing and beauty, and I am very familiar with people in famous hair salons in Hangzhou. Why play with them? Or for the management of the enterprise. They say that chefs are particularly easy to manage. If a chef walks in the shop, your guests will not be taken away, but if a hairdresser walks in the hair salon, the guests will also be taken away. So I can learn from them how to manage hairdressers.

I also play with clothes makers. The innovative ability of clothes is beyond the reach of dishes, and the styles of clothes are updated all year round. The connections around you determine your direction, so what road you want to take, you must first change the surrounding environment and sort out the connections around you.

second, living water will be better than stagnant water. We all came from the reform and opening up. The development in the past 36 years originated from the system, and the system produced competition. But how do we caterers do it? When I was just cooking, the chef tried his best to get the front hall done. He didn't want to compete, so he had better be the first, and no one else wanted to compete. Then the front office manager wants to get rid of the boss, and he doesn't want to compete. It is impossible for an enterprise to avoid competition in the market, so everyone must compete. So how to purify the ecology inside the enterprise? The answer is competition.

I retired last year so that more business lines could be independent. In our five-year plan, each line must be operated completely independently, that is, it is divided into N grandma's houses and N Wu Guoping. Only through internal competition can the social competitiveness of enterprises be improved.

third, the market is more important than the relationship. I don't want to deal with people, which also helps me. I remember when I started in Hangzhou, my grandmother's house and a shop next to it were the same owner. The owner rents me about twice as much as others, because other shopkeepers have a good relationship with the owner. I said this is not a bad thing, but a good thing. Because he asked me to swim in the market first.

Our enterprises in Hangzhou as business restaurant are also excellent, but their development is limited to Hangzhou, and they are all done around their personal connections. I think if the relationship is not clarified, it will hinder the normal development of enterprises and not really enter the market. The market is the fairest and most reasonable, and it develops according to the basic requirements of human nature. The market must respect human nature, so I think it is better to spend this time on my own career than to find a relationship.

fourth, innovation creates the future. At that time, the founder of Morgan in the United States and Hu Xueyan, an entrepreneur in Hangzhou, started financial institutions at the same time. Why is Morgan still here, but the enterprises in Hu Xueyan are gone? Although this is inseparable from the social background, the most important thing is that people must change. For example, from the day we cook food, we are worried that the enterprise will die. Food and beverage enterprises have cycles, which originally said five years, and later said ten years. Xibei is 27 years old today, Xiaonanguo in Shanghai is 28 years old, and Grandma's family is 17 years old. They are still alive. Why not die? It depends on people. If people don't update, their thoughts will surely get old, which is the biggest crisis for enterprises. What I am most worried about now is the leader of the enterprise. Our team members are all born after 61. Then I must change and let young people hold important positions.

some time ago, grandma's family made the first revision in more than ten years, and changed Mapo tofu into Xishi tofu. This is seeking for roots, but roots must have the ability to innovate. I am most opposed to conformism, and innovation must be to create the future. There are two countries-Japan and the United States-that can be compared. Why are there no world-class catering enterprises in Japan today? It is the master who takes the apprentice. When the master says the apprentice, he has to listen. No one challenges authority and faces death. McDonald's and Pizza Hut in the United States are constantly innovating and are truly world-class large-scale enterprises.

fifth, idiots create guests. I often tell my colleagues that you don't know us as well as our customers. Our colleague eats at grandma's house, and I pay for studying outside. What can he experience! So now I ask them to pay the bill themselves, so there will be a comparison. If we don't put the interests of our guests first, we will have no confidence. Only by making customers happy and colleagues happy can we invest in people who are happy.

sixth, it is more important to keep customers than to solicit customers. I lost my temper in the company some time ago. Over the years, if the turnover of an enterprise fluctuates, I have never blamed the operation, but I have taken this matter on my own. But do they understand? If the business fluctuates, they always go to the public comment to make a group purchase. I said that you can attract more than 21% or 31% of customers at most, and you can attract customers in, but you haven't kept them well. So are we doing it for nothing? It's like eating poison. Enterprises should be long-term and brand-oriented, and the significance of retaining customers far exceeds attracting customers.

Seventh, the guest is more important than the boss. Sometimes I go to the store, and our colleagues don't know who the boss is. They think I am the boss, and I say I am not the boss, but the guests who pay the money are the bosses. I go to every store, and their service is very good. If they serve the real boss with the attitude of serving me, the meaning will be different.

eighth, selecting materials is more important than training. I had a dispute with our quality department. They thought that everything depended on training, but I thought that selecting materials was more important than training. Many people think that training can change people. I think everyone in this world is different. Choosing the right talent is more important than training, and it can cost a little less.

ninth, changing yourself is more important than changing others. If the boss plays golf every day, his employees will not be too motivated. If the boss does it in the front line every day, the employees will follow suit. If the boss attaches great importance to the immediate interests, it will be difficult for employees to follow you. Employees come to our company not only to earn some salary, but also to study in many cases. The boss must have good ideas for him. Just like Wang Pin Steak, the boss is helping everyone to start a business. This selfless spirit makes the enterprise respected in Taiwan Province. I think it is very, very remarkable.

that's the concept of catering entrepreneurship that I shared with you. In the enterprise, it is normal to make mistakes, as long as your thoughts are right; Your thoughts are wrong, your actions are useless, and you will make mistakes sooner or later.