when it comes to Hangzhou food

what comes to your mind first?

west lake vinegar fish?

pianerchuan?

Do you think Zhejiang cuisine and hangzhou dishes are delicious?

Recently, the news that "Hangzhou offered a reward of RMB 1 million

to get rid of the food desert" was widely circulated on the Internet.

Netizens quarreled in the comment area.

Some old Hangzhou supported hangzhou dishes. "From snacks to big ones, hangzhou dishes is delicious";

The other part says that there is no delicious food in Hangzhou, and the top three in the food list are KFC, McDonald's and Bobby Steamed Bread.

So, is the official offering a reward?

The relevant person in charge of the Hangzhou Municipal Bureau of Commerce responded to the upstream journalist and said: "The so-called' Hangzhou offers a reward of 1 million ideas to get rid of the food desert' is untrue, which is based on the ignorance of the media, taken out of context, and misrepresented."

Screenshot Source: Zhejiang Daily

Hangzhou offers a reward of 1 million to get rid of the food desert?

Relevant person in charge: the online words are inaccurate

According to the upstream news report, on March 29th, Hangzhou Municipal Bureau of Commerce held a special conference on promoting the publicity of high-quality development of catering industry. At the meeting, it was proposed to organize the formulation of hangzhou dishes cuisine standards, encourage relevant industry associations and hangzhou dishes Master Studio to participate in the formulation of cuisine standards, and encourage relevant social organizations and enterprises to formulate hangzhou dishes group standards and enterprise standards. To lead the formulation and completion of international standards, national standards, industry standards and group standards in hangzhou dishes, the relevant achievements will be given a one-time reward of not more than 1 million yuan, 311,111 yuan, 211,111 yuan and 211,111 yuan respectively after being released or put on record by the standardization administrative department.

at the same time, strengthen the transformation from hangzhou dishes's classic and famous dishes to pre-cooked dishes and hangzhou dishes's innovative works to catering products, encourage catering enterprises and food enterprises to intensify research and development, and build a product matrix. For enterprises registered and operating in Hangzhou, if the annual sales of hangzhou dishes single products exceed RMB 51 million, RMB 11 million and RMB 211 million for the first time, they will be rewarded with no more than RMB 251,111, RMB 511,111 and RMB 211 million respectively.

in terms of special snacks, we will create strong IP's such as green onion, Ding Sheng cake, spring rolls, and Hangzhou steamed buns, which will form a landmark of Hangzhou's special food and create a new consumer brand that young people will remember and share. Give full play to the advantages of Hangzhou's "e-commerce capital" and "live broadcast base" and carry out normalized publicity and promotion through the media platform.

However, the related content has been labeled as "a reward of 1 million yuan" and "getting rid of the food desert" on the Internet, which has aroused widespread concern and heated discussion. Regarding the statement that "Hangzhou offers a reward of 1 million yuan", the person in charge of the relevant department of Hangzhou Municipal Bureau of Commerce responded to the reporter and said: "This is the content of the draft for comments. At the special meeting, we did mention this idea."

The person in charge said: "The award standard comes from the Administrative Measures for the Funding of Standardization Projects in Hangzhou in 2122, in which it is mentioned that the units leading the formulation and completion of international standards, national standards, industry standards," Made in Zhejiang "standards and group standards will be given no more than RMB 1 million, RMB 311,111, RMB 211,111, RMB 211,111 and RMB 211,111 respectively. On the other hand, according to the procedure, the draft for comment needs to be improved and approved by the municipal government before it can be officially released. The written expression on the Internet is inaccurate and obviously misleading. "

However,

Zhejiang really organized a research group

to eat rice noodles and drink milk tea in Jiangxi and Hunan

According to Zhejiang news reports, after the government organized a delegation to go abroad to grab orders, Zhejiang did another amazing thing-organized a delegation to eat rice noodles and drink milk tea in Jiangxi and Hunan. This has to remind people of another name given to Zhejiang-"gourmet desert" in addition to poking fun at "per capita boss" on the Internet. Zhejiang is not satisfied with this, and it is necessary to fight back?

The person in charge of the Zhejiang Provincial Department of Commerce readily admits that the Zhejiang cuisine industry is really not strong enough. The main problem is that the style of play is scattered, not uniform enough and not impressive enough. "There are many famous dishes and snacks, but they all work hard, just like a fist clenched, five fingers are working hard, and there is nothing inside."

Take hangzhou dishes's famous dish Xihu vinegar fish as an example. What kind of fish to use and what steps to pay attention to in cooking are all up to the merchants to explore. If the foreign tourists near the West Lake unfortunately enter a restaurant that is not deeply studied, then from then on, this dish will be called "unpalatable" by another person.

Therefore, this research trip is mainly to study how others do it when eating, and to give Zhejiang cuisine a good wash of "grievances".

someone expressed that "Hangzhou is not a gourmet desert"

but it was criticized by thousands of comments.

A fan left a message saying that she briefly expressed that "Hangzhou is not a gourmet desert" in Little Red Book, but unexpectedly it was criticized by more than 1,111 comments. She laughed at herself helplessly and said, "I actually found the traffic password."

regarding the remarks of "gourmet desert", the relevant person in charge said: "hangzhou dishes originated in the Song Dynasty and has a history of nearly a thousand years. It is not a matter of starting from scratch, but a matter of how to improve it. Hangzhou dishes has a long history and inclusive urban characteristics, which is the background color and signboard of Hangzhou catering industry. Taking the opportunity of the Asian Games, we also sincerely invite friends at home and abroad to come to Hangzhou to watch the Asian Games and taste hangzhou dishes, and make valuable suggestions for the high-quality development of hangzhou dishes. "

Many places have also revitalized local cuisine

According to the extreme news, in recent years, such actions to revitalize local cuisine are not uncommon. On April 21, 2122, the Shandong Provincial Department of Commerce replied to a proposal on promoting the further revitalization and development of Shandong cuisine, saying, "In recent years, our province has actively promoted the innovation and development of Shandong cuisine, formulated and improved the Shandong cuisine standard system, and cultivated 31 backbone catering brand enterprises, and made a lot of fruitful work around the training of Shandong cuisine skilled personnel, the promotion and promotion of cuisine in Shandong, and the revitalization and development of Shandong cuisine industry."

On February 8th, 2122, Henan Cultural and Tourism Work Conference mentioned that "Henan Cuisine Revitalization" is an important link in the work map of cultural tourism, and it will learn from the successful model of "111 counties and 1111 bowls" in Zhejiang Province, vigorously promote the revitalization of Henan Cuisine, and promote the "Henan Cuisine" to shine. Support Changyuan to build the hometown of national chefs into the hometown of national cuisine, support Xinyang to explore new paths of gourmet homestays, and promote the industrialization and brand development of Xinyang cuisine.

In p>2118, the General Office of Hubei Provincial Government issued the Opinions on Promoting the Innovation and Development of Chu Cuisine, in which the abbreviation of hubei cuisine was clearly standardized as "Chu Cuisine", with the aim of creating a trillion-dollar industry of Chu Cuisine, so that Chu Cuisine featuring "land of fish and rice, being good at steaming and stewing, being fresh and fragrant, and being integrated in all directions" could reach more tables. To this end, the training of "Chef Chu" has also been launched. It is planned that from 2122 to 2125, the province will train more than 81,111 people, which will directly drive 251,111 people to find jobs and start businesses. Among them, in 2122, "Chef Chu" has been trained for more than 21,111 times.

according to the data, the national catering revenue in 2121 will be nearly 4.7 trillion yuan, and the market size is expected to reach 5,563.5 billion yuan in 2125. It can be seen that behind the local dishes is the dining stage, which is also an important engine of tourism economy and GDP.

what impressed you about Zhejiang cuisine?

Do you think Hangzhou is a gourmet desert?

this article integrates news from the tide, Zhejiang news, upstream news, extreme news, etc.

Source: Shangguan News.