I. Powerfully promote the development of socialist planned commodity economy. The development of commodity economy comes from the improvement and development of commodity production on the one hand, and the utility of scientific and technological achievements, so that new materials, new techniques, new technologies, new products and new categories continue to emerge, which contains new cultural factors, so that the cultural added value of commodities continues to increase;

The development of commodity economy on the other hand, it comes from the smooth flow of commodities and the opening up of the market area is the expansion of the market area and the results of the commercial network, efficient operation of commercial organizations and the results of the development of commercial culture.

The marketing environment of commerce is being improved, the material and technical facilities of commerce are being enriched, and the service quality of commerce is being improved, which enables the value of commodities to be better realized. The development of production and circulation are accompanied by the development of commercial culture, promoting the development of commodity economy.

Two, vigorously promote the deepening of economic system reform. The reform of the economic system should be adapted to the objective law of the development of the commodity economy, but also from China's national conditions. Political, economic and socio-cultural factors are included here.

These factors will be reflected in business activities. If the value orientation of business, business culture operation in line with the law of commodity circulation, in line with the national conditions, will become a booster, to promote the deepening of the economic system reform; if the opposite, the reverse operation will become a resistance, affect or even block the economic system reform.

More than a decade of reform practice has proved that the reform of the economic system as a whole is so, the reform of the commodity circulation system is also so, this is not to be ignored.

Thirdly, the level of socialist modernization is strongly promoted. The level of socialist modernization is to be reflected in all fields of the national economy, in all processes of production, distribution, exchange and consumption.

There are problems of perception, of material and technical facilities and environment, and of organizational structure and management system. In essence, it is a reflection of economic strength and cultural quality.

As a combination of the social reproduction process, the realization of production value, the modernization of commerce is the socialist country to achieve the four "construction of the most important and active part.

The construction of commercial culture promotes the accelerated modernization of commerce in terms of concepts, facilities and organization, enabling the market to operate efficiently and effectively, and the national economy to develop in a sustained, stable and coordinated manner, thus advancing the process of socialist modernization.

Expanded Information:

By the term "commercial culture" we mean a commercial culture that has both Chinese and modern characteristics. The business culture with modern characteristics is mainly composed of the following contents:

Business spiritual culture

Any business enterprise or individual businessman is bound to follow or show certain values, spirituality and ideology in the business practice. It is closely linked to the human worldview, outlook on life, noble spiritual culture once sublimated into the highest norms of commercial activities when it is a valuable spiritual wealth.

The essence of the spiritual culture of business is the spirit, is a deep, unwavering beliefs can be expressed as a principle, a slogan, a creed, etc., but also with the help of the "factory song", "store emblems" and other forms of auditory, visual recognition effect. The company's business is also a good example of how it can be used to identify and recognize people's needs.

The great significance of commercial spiritual culture lies in the establishment of a good social image, thus strengthening the competitive ability, and internally stimulate the staff's sense of ownership, enhance staff cohesion and creative intelligence.

Commodity culture

Any successful commodity should have certain cultural connotations, and can even show the level of civilization, way of thinking and aesthetic taste of the nation, often expressed in the quality of goods, appearance, name, packaging and many other aspects.

There is a special for the elderly scratching the itch with the shape of a miniature hand bamboo products, originally known as "itchy scratch", and then some businessmen renamed it "filial piety hand", the cultural flavor is very different, sales increased greatly.

Nowadays, many ancient literary masterpieces of the cover was designed by the publisher into red, green, blue and purple, flowery Hu play, vulgar. This is part of the book merchandise appearance of low cultural taste. In the final analysis, the goods belong to the people.

But the function of commodities are very different, the consumer's own needs are also very different, how to realize the culture of commodities elegant and vulgar **** appreciation, and actively guide consumers to healthy aesthetic interests, is indeed a must be resolved and so far failed to solve the practical and theoretical issues.

Culture

China has been known as a civilized state of etiquette, people have always harbored good intentions. This cultural awareness is bound to be reflected in the determination of commodity brands, trade name naming, trademark design and other aspects.

According to traditional customs, the brand is generally selected with a beautiful image of color and emotional color of the name of things or words, and sometimes also take into account the function of the goods, features and other factors. The former, such as "Green Leaf brand shirts", "White Rabbit children's toothpaste", "Venus TV", etc.; the latter, such as "Wolf Dog brand security locks "and" invincible brand mosquito incense "and so on.

The name of the business, the store focuses on reflecting the auspicious, smooth, developed meaning, such as "Taixing", "Shunda", "Hengyuan" and so on. Traditional Chinese medicine industry business name is especially strong national cultural connotations, "Puji", "Yanling", "Yishou", "back to life! "and other store names can be found everywhere.

Trademarks, as the pattern or word mark of the goods, closely match the brand and reflect the same cultural connotation. All colonized, feudalized, vulgarized brands, trade names and trademarks must be rejected.

Marketing Culture

The fundamental task of business is to realize the exchange of goods. Marketing is the link between production and consumption, is the center of a series of commercial activities.

Intuitively, marketing culture refers to window art, counter art, advertising art, exhibition art, etc.; from the connotation, it includes management consciousness and business philosophy. Civilized, healthy, beautiful marketing culture can "create customers", to the commercial enterprises to bring rich profits.

The so-called "the same goods, a hundred kinds of sales", said the commercial staff in the marketing culture of the realm of difference. Employees of a company in Tokyo, Japan, to an American customer sold a substandard Sony phonograph, found that, in order to be responsible for the customer, the first dozens of hotels in Tokyo.

Finally found that the customer forgot in the hotel of his father's business card living in the United States, and then a series of the United States dialed thirty-five times an emergency call, and finally found the customer living in Tokyo, and in five minutes to send a new phonograph, but also a cake, a towel, a disc, to apologize, and read the company's accident record to the customer. The marketing sense of all the staff of this company deserves to be called a model in the business world.

Business Ethics Culture

Business activities, the relationship between business employees and customers is the first, and the relationship between people and goods is the second. Therefore, ethical culture is also called public relations culture.

Both traditional and socialist business must cherish loyalty, care and respect for people. The civilized language norms of "seven voices", "five musts" and "four don'ts" put forward by some commercial enterprises are the embodiment of the excellent ethical culture of socialist business.

"Seven voices" refers to the salesman from the beginning of the reception of the amount of Gu to the final farewell customers, there should be greetings, introductions, singing money sound, to explain the sound of confusion, the sound of the answer, thanks to the sound of the goodbye.

"Five" refers to the staff of the customer to speak attentively and considerate, to pay attention to proportion, to the appropriate volume, to be accurate and concise, to respect the personality. The "four nots" are not forceful, not hurtful, not vague and perfunctory, not sarcastic.

Business environment culture

Broadly speaking, the business environment includes the city's commercial buildings, commercial facilities, as well as the entire society to influence the environmental atmosphere of commercial activities. The narrow sense of the commercial environment refers to the design of the store, supporting services to achieve the level. Shopping environment is cleverly designed, color coordination, pleasing to the eye; merchandise display is reasonable, the price tag is clear, the customer to buy convenient, these are commercial environment culture must be concerned about.

China's commercial culture science in the reform and opening up the tide of birth, and increasingly perfect, marking China's commercial construction from the center of technology, commodity centers, profit centers to the cultural center of the transition. We have reason to anticipate that the results of this turnaround will make China's commercial form and its theory of landmark changes.

Currently, China's socialist construction of commercial culture presents a good situation, many industrial and commercial enterprises have been well aware of the commercial culture from a deeper level to improve the quality of service and market competitiveness of the effective way, in practice, they not only strive to develop their own cultural potential, and also actively introduce the advanced experience of the external can be drawn on.

However, on the whole, it is not yet able to adapt to the objective needs of the tide of market economy. Such as the rise of the concept of pan-market economy, the imperfection of the fair competition mechanism, "the customer as God" service consciousness is not in place, as well as the production and sale of counterfeit goods, profit-oriented, etc., are varying degrees of existence in business activities, and become a negative factor in the construction of a modern business culture.

It should be said that, in the transition from a planned economy to a market economy, the above situation is not completely incredible; however, another angle of investigation, but it just shows the urgency of strengthening the construction of socialist business culture.

Baidu Encyclopedia-Commercial Culture