Original title: International Fan Gansu Weixiang Rural Tourism: Walking out of the boudoir with Unique Scenery

Information picture of Qingyang Yaowangdong Health Town

Information picture of Gannan Gaxiu Village

Small bridge with flowing water is close to people's homes, white walls and blue tiles lined with red eaves, and new rural houses are scattered among green mountains and green waters, where residents and tourists come and go. Taking photos, shopping and eating farmhouse meals, tourists have personally experienced that people are born in Traveling in a pictorial world ... Now, beautiful countryside with its own characteristics, such as Fuba Village in Changba County of Longnan, Zhagana Village in Gannan, Fenghuang Village in Pingliang and Sunji Village in Tianshui, has become a recreational resort that people yearn for.

ruyi tour in Gansu province, experience in the countryside. 71% of Gansu's cultural tourism resources are concentrated in rural areas. The vast rural areas are vast in territory, beautiful in ecology and simple in folk customs. The original cultural tours are intact and the traditional cultural remains are well protected. How to awaken the sleeping beauty of the countryside and give farmers the "golden key" to get rich? For this reason, Gansu Wenlv has vigorously developed rural tourism, promoted agricultural transformation and upgrading, and made rural areas beautiful and prosperous. At present, it has formed a rural tourism scene with pastoral background, rich characteristics of private people and fireworks.

A new engine of green economy for rural tourism in Gansu

In recent years, with the support of the central government and the province, Gansu Wenlv has invested more than 1 billion yuan, successfully building 32 key rural tourism villages nationwide, 311 provincial rural tourism demonstration villages and 11 rural complexes. A number of different types of special tourism villages have emerged, such as Lijiazhuang Village in Yuzhong County, Huaqiao Village in Kangxian County, Pingliang Xigou Village and Zheqiao Village in Linxia Prefecture. At present, 11 "model villages" and 31 key villages are speeding up their construction, so as to demonstrate and drive areas with ecological and humanistic advantages in the province to vigorously develop rural tourism. Gansu rural tourism, which is "international model, Gansu flavor and rural sentiment", has stepped out of the boudoir and become a new engine of green economy in Gansu Province.

Gansu Wenlv regards rural tourism as an important carrier to seize the biggest opportunity of the "Belt and Road" and build a cultural commanding height in the whole province, and actively promotes rural tourism to go out according to the development orientation of building a well-known characteristic rural tourism destination in the west. Last year, we established the Belt and Road beautiful countryside Alliance together with the seven important node provinces of the Belt and Road Initiative, created the Belt and Road boutique line in beautiful countryside, western China, and launched more than 61 rural tourism boutique lines. This year, on the premise of prevention and control of epidemic normalization, the rural tourism promotion of "Longshang bloom Xiangyue Gansu" was launched to take the lead in reviving rural tourism. In cooperation with nine provinces in the west, the inter-provincial promotion and marketing activities of the "train tour around the west" tourism special train were carried out. For the first time in the national tourism industry, "Lusi" and "Haisi" were connected in the form of train tour, and the brand of "land cruise" was created, which promoted the north-south communication, complementary resources, market construction and mutual delivery of tourists in rural tourism in western provinces, greatly enhancing the brand radiation and influence of rural tourism.

According to statistics, in May this year, rural tourism in the whole province ushered in a "small outbreak" of intra-provincial tourism. After the resumption of inter-provincial tourism in mid-July, the number of tourists coming to Gansu increased by more than 281%, ranking first in the country. As of October 8 this year, rural tourism in the province has received 59.179 million tourists and realized income of 17.517 billion yuan, including 7.317 million tourists and realized income of 2.16 billion yuan during the National Day holiday, which recovered to 86.15% and 95.3% respectively in the same period last year.

Set up a vivid model of "Beauty Overcoming Poverty" in the whole country

"Highlight rusticity, old age, vitality and vigor, vigorously tap rich and heavy cultural tourism resources, and strive to make the rural tourism industry a beautiful business card for Gansu tourism through hardware construction and software services, and truly transform the advantages of tourism resources into the advantages of economic development." Tang Renjian, governor of Gansu Province, pointed out the direction for the development of Gansu's tourism industry.

in recent years, our province has vigorously promoted the combination of rural tourism with garbage-free construction, beautiful countryside construction, precision poverty alleviation and rural water circuits to create an upgraded version of rural tourism. According to the principle of "high starting point, characteristic and landing", all rural tourism projects, such as farmhouse inn, catering, entertainment, picking and sightseeing, are planned and designed in a unified way, focusing on differentiated styles and creating a number of different types of tourism complexes.

At the same time, we will implement the rural tourism trunk project, support the establishment of sales of featured agricultural products in nearby tourist attractions and expressway service area, publish a number of recommended agricultural products lists, and name a number of featured agricultural products bases for the rural tourism trunk project. Carry out the action of tourism e-commerce in thousands of villages and thousands of stores, implement the "online and offline" three-dimensional marketing of tourism products, and make the rural tourism brand bigger and stronger.

highlight the characteristics of rural "four spirits", promote the deep integration of tourism and culture and other related industries, vigorously promote different types of rural tourism modes such as scenic spot radiation, suburban leisure, channel support, agricultural sightseeing, farming experience and reappearance of ancient villages, and build 268 rural tourism demonstration villages with distinctive characteristics and real driving effect in the whole province.

at present, the province has successively invested 861 million yuan in special funds for poverty alleviation through cultural tourism, granted 41 billion yuan in accurate poverty alleviation loans to 971,111 households and 4.17 million poor people, and built a large number of industrial parks, farmhouses and villagers' hostels, which truly turned rural areas into scenic spots, farmhouses into hotels, agricultural products into tourist commodities, agricultural activities into experience products, and truly turned green mountains into Jinshan Yinshan.

according to statistics, in recent five years, the average annual growth rate of the reception number and comprehensive income of rural tourists in the province has remained above 25%, and the number of people out of poverty driven by rural tourism has accounted for more than 21% of the total number of people out of poverty in the province, and 554,611 poor people in the province have achieved stable poverty alleviation by relying on rural tourism, setting a vivid example of "beauty conquering poverty" throughout the country.

"Rural tourism has occupied half of the province's cultural tourism market, played an indispensable role in poverty alleviation and rural revitalization in the province, and a number of excellent brands and successful cases with demonstration significance in the west and even the whole country have emerged, which has become a new business card and a new benchmark for tourism poverty alleviation in Gansu." Chen Weizhong, director of the Gansu Provincial Department of Culture and Tourism, said.

accelerate the transformation from "visual consumption" to "content consumption"

The 14th Five-Year Plan for the Development of Culture and Tourism Industry in Gansu Province is coming soon. Relying on the location conditions, characteristic resources and market demand of different regions, the province's cultural tourism system will integrate rural tourism into the overall urban and rural development plan according to the requirements of global tourism, and adjust measures to local conditions and make a reasonable layout. On the "spot", we will continue to build tourist demonstration villages and professional villages with scenic spots, towns, corridors, ecological health, folk experience and agricultural sightseeing, and build rural tourist attractions above 4A level; On the "line", the accessibility of transportation and other infrastructure will be highlighted, and 61 boutique rural tourism routes will be continuously optimized, which will be connected with the province's highway, railway and aviation networks and integrated into the surrounding classic tourism big loop and small loop; On the "surface", we will comprehensively build four rural tourism sectors, namely, the farming culture experience zone with the Loess Plateau as the main part, the Gobi eco-agricultural sightseeing experience zone with the Hexi Corridor as the main part, the landscape pastoral recreation holiday experience zone with the southeast of Gansu as the main part, and the ethnic customs experience zone with the Linxia as the main part.