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How to design a folded leaflet

What is a folded leaflet?

The folded leaflet differs from the familiar flyer. It not only has concise content, but also has a wealth of product images, so that readers can see at a glance. Good folding page, looking at the eye, so that consumers do not want to throw away, leisure time, pick up and look, arouse consumer curiosity about the product, and then to enhance brand awareness, increase product sales.

The following four aspects from the folding page of the color, layout, text and graphic images, how to design a "collection" of folding page value.

One of the "color" to attract people

1. color

To get a three folding page, can attract attention to a lot of elements, but the color is definitely a major focus. Bright colors can play a good role in setting off and attracting everyone's attention.

2. Reasonable color

Choose different colors, reasonable collocation, can play a role in differentiating the focus, and different colors can also separate different information, more interesting.

3. Single color

If you feel that color matching is a headache, try a single color, will not appear monotonous, but will appear to be a more unified overall, senior sense of full.

Two, to "row" more interesting

1. cross-page layout

Try to break through the traditional layout, graphic or color distribution across the page, do not limit yourself to one page, you will reap the benefits of a different effect.

2. Element Coverage

Sometimes, in the same tri-fold page, to place a large number of elements, many designers will try to separate them. In fact, it is not necessary to do so at all, you can stack them to cover, but also very interesting.

3. Horizontal Layout

Most tri-fold templates are vertical, which is not unusual for consumers. In fact, you can choose some of the horizontal layout layout, so that consumers have a bright spot.

Three, with the "word" eye-catching

In the text layout, you may want to try to enlarge the text, will play the effect of highlighting the key points. However, the text will be enlarged with the regular text has a big difference, we need to be careful to choose their own text to be enlarged.

Four, to the "picture" embellishment

1. Choose interesting graphics

Sometimes, the choice of different interesting graphics, to give people a feeling of more interesting, more vivid, not rigid, but also play a role in guiding the role of vision.

2. Picture Processing

Simple pictures, although they may fit the theme very well, do not always achieve good results, which requires people to give it an interesting treatment to make it more attractive.

3. Add Illustration

Illustration is a very interesting form, and sometimes a simple photo is actually less interesting than an illustration. Be careful to choose the right style of illustration to match the content, and pay attention to the theme.