question 1: what does attracting investment mean and what does it do? You should be the job of the investment promotion department. This kind of work is mainly aimed at renting out advertising booths owned by stores or real estate parties or buying and selling booths. It's ok. The work content is relatively simple and the market demand is quite large.

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question 2: what is the main job of the investment promotion Commissioner? This job is relatively simple. The details of the job responsibilities of the investment promotion Commissioner are as follows:

1. Assist in collecting, sorting out and summarizing market conditions, prices, new projects, competitors, customers and other information materials, and submit analysis reports to provide reference for departmental business personnel and leaders to make decisions.

second, assist the property manager (sponsor) to be responsible for the investment promotion of the company's commercial properties.

third, report the work and customer tracking to the property manager (sponsor) regularly, and summarize the work regularly to improve the planning and effectiveness of the work.

iv. prepare annual and monthly investment promotion plans according to the investment promotion tasks assigned by the company and be responsible for their specific implementation.

5. strictly implement the company's rules and regulations and obey management.

6. Have strong organizational, coordination and communication skills, and be diligent and dedicated.

VII. Establish a customer database, and be responsible for the management, classification, sorting, filing and safekeeping of the company's lease contracts and other investment documents.

VIII. Be responsible for monitoring the records of customers' opinions or information and paying a return visit.

9. Be responsible for the production and compilation of monthly, quarterly and annual statistical statements and reports of various business indicators, and answer the leaders' questions about sales dynamics at any time.

11. Be responsible for the preliminary negotiation of investment invitation, the drafting and signing of investment invitation letter, and the late management of rental and the timely collection of rental fees.

Xi. Complete other tasks assigned by the leaders.

I hope it will help you, hope to adopt it, and wish you all the best ~!

question 3: what do you need to know to attract investment? 1. Understand the business orientation planning and investment promotion work plan of the mall.

2. Look for potential cooperative merchants. -

3. Negotiation and signing. -

4. assist the merchants to go through the entry formalities. -

5. Follow up the business situation of the merchants in the store.

Specifically speaking,

Before starting work, investment promotion personnel should first understand the positioning characteristics of merchandise management in department stores and the distribution planning of brands and categories on each floor and region. The business orientation of a shopping mall is generally obtained through the observation of the shopping mall, such as what goods the department store mainly manages and what is the supplement? What is the business grade? Is it high-end, medium-high-end, or mid-range? What are the characteristics of the distribution of operating brands or what are the differences from other stores? What are the standards for the price line and commodity line of imported goods in general? Wait a minute. Before inviting investment, it is generally necessary to form a floor plan of the store with distribution planning, understand the requirements of the floor plan and introduce brands as required, which is the place that investment promoters should pay attention to. Generally, on the floor plan, the names of major imported brands and alternative brands in a certain area may be marked, and the merchants can select potential cooperative merchants according to this requirement. -

whether it is the opening of a new venue or the adjustment of an old venue, a work plan for investment promotion will be formed. Since the work plan is based on the work arrangement coordinated with other functions, the investment promotion personnel should carry out the brand introduction work in strict accordance with the plan. Some landmark plan requirements, such as: by when, what is the ratio of merchants entering the market; When to finish the investment promotion work and the decoration of merchants' entrance before, etc. If the above work cannot be completed within the specified time, it will affect the work progress of other related functions, so the investment promotion personnel should pay special attention to such planning information and do the related work well. -

The search for merchants who may cooperate is based on a comprehensive understanding of department stores and supplier markets. In the case of uncertainty about what brands to introduce into shopping malls, it is necessary to understand the supplier markets and conduct a comprehensive market survey. Generally speaking, department stores with competitive characteristics are an important way to obtain this kind of information. On the basis of understanding the planning of this shopping mall, choose the merchants who are suitable for the shopping mall style and form morphological differences with competitors. Generally, such potential merchants should choose more than one to determine which is the main attack and which is the replacement. Once the potential cooperative merchants are identified, they can be investigated and initially contacted. The main purpose of the investigation is to see whether the merchant has the conditions to cooperate with the shopping mall. The information to be understood is: brand development trend, target consumer groups, business characteristics, and the channel role of the merchant, that is, whether it is a manufacturer, a distributor or an agent, and what is the comprehensive business strength? Whether funds, distribution and personnel can be guaranteed, and so on. Through investigation, it is judged that these aspects are close to or consistent with the company's requirements, then consider contacting the business personnel of the other party to further understand the situation and pass on the investment information to them. -

after the initial contact with the potential cooperative merchants, we should look for the business personnel of the other party who can play a decisive role in the cooperation, and discuss in detail, including: the location of the station, the size of the cabinet, the types of goods we operate, the expenses we bear, and the cooperation conditions, such as the amount of guaranteed funds, the form of settlement and other cooperation details. If necessary, we should also negotiate with the business personnel of the merchants. Pay attention to the negotiation should choose business personnel who can make decisions or ensure smooth communication, otherwise it is easy to have unresolved differences and affect the progress of cooperation and negotiation. If it is impossible to discuss cooperation matters due to various objective conditions, the investment promotion personnel should also keep friendly contact with them so as to cooperate again when the conditions are suitable in the future. Through negotiation, a consensus is reached on cooperation matters. Merchants should make merchants understand the rules for the decoration and operation of shopping malls, fill in the cooperation contract for declaration, and continue to negotiate and resolve any differences. -

after the contract declaration is completed, the cooperation between the merchant and the mall will come into effect. Merchants should assist merchants to go through the relevant procedures of entering the market, including paying fees, entering the market for decoration, transporting goods on shelves, etc. Because merchants will face the situation of dealing with multiple functional departments of shopping malls when they enter the market, as merchants who have been in communication with merchants for the longest time and are relatively familiar with each other, they should help merchants when they need it, coordinate the relations between all parties on the matters of entering the market, and ensure that merchants enter the market for decoration, loading and business on time and according to regulations. -

when the counters set up by the merchants start to operate, the merchants should take the time to understand their operating conditions, analyze and compare them with the previous forecasts, and find that the operating conditions are not satisfactory. They should cooperate with the in-store operating functions and merchants to find out the reasons, analyze the deficiencies, and actively consider improving the current situation and enhancing their operating performance. Under normal circumstances, the counter operation is ignored ...... > >

question 4: what does the investment promotion department of a shopping mall do? First of all, from the internal format of the department store industry, it can be divided into distribution, consignment, joint venture and lease.

Because it is impossible for a department store to have tens of thousands of square meters of its own goods, it is certain to join some manufacturers to enter the department store. The bigger the department store, the stronger it will be, and the more entrance fees the manufacturers who want to enter it will have to spend, and they will also cooperate with the discount promotion activities of the shopping mall. And international manufacturers are just the opposite, such as PRADA, DIOR, Armani and so on.

The main responsibilities of the Investment Promotion Department lie in this:

First, it is responsible for the sales area planning, floor layout and brand layout of the store.

2. Be responsible for the company's market investigation and analysis, and establish the company's business information base.

3. Be responsible for the reserve and introduction of reserve brands.

4. Collect commodity information, analyze and forecast its operating conditions, and provide scientific basis for the optimal management of brands and brand vendors.

5. Be responsible for the formulation of the company contract text.

VI. Be responsible for formulating the company's investment promotion policies and cooperation methods.

VII. Be responsible for formulating the company's business negotiation procedures and organizing their implementation.

VIII. Be responsible for keeping, inquiring and establishing contract files of various business contracts.

IX. Regularly check the implementation of the contract and improve the basic terms of the contract.

X. Be responsible for signing, changing, executing and terminating various business contracts.

Xi. be responsible for the introduction of new brands, and assist brand owners in the storage and custody of goods before listing.

XII. Responsible for the optimal management of brand vendors and brands.

XIII. Be responsible for the brand retiring and cabinet withdrawal.

XIV. responsible for the examination and approval of brand counter image design drawings.

XV. Be responsible for the supervision and coordination of counter decoration and image rectification.

XVI. Be responsible for the formulation, decomposition and assessment of the company's operating indicators.

XVII. Responsible for the implementation and coordination of large-scale promotion programs and measures.

XVIII. assist the brand to settle the payment.

question 5: what does China merchants mainly do? I answer this question most appropriately, because I am in charge of attracting investment now.

First of all, let's look at your situation. If you are a civil servant, I suggest not to adjust.

investment promotion is basically a business trip all the year round, and you must be able to speak. It is the same as selling if you can't speak well.

it's just that we are selling somewhere.

If you don't have any friends to introduce you to the company, you have to call, contact or visit by yourself. Communication skills are necessary.

at work, especially in the department of * * *, you must know how to drink. It's not good to have dinner with the leader without being happy with him.

In short, this work is not easy to do, and the annual task index is still heavy, and the pressure of the director is also great. If it is not good, it will be criticized.

that's basically all.

China Merchants also has office clerks, who basically do that. What's the development of investment promotion? When you do a good job, recruit a project and give you a bonus. If the place is poor, it will be given very little.

if you don't have any projects, you just muddle along.

question 6: there is a position called investment promotion. what is the job of this position? * * * is called investment promotion, and the enterprise is called investment operation. If you are an enterprise, you are recruiting merchants. Now there are many complexes. You should do research in the early stage of investment promotion to see what the project is suitable for. But now many projects have been positioned before they start, such as Wanda, which is basically copied according to a fixed model. Department stores, restaurants, entertainment, etc. are all divided, so it is easier to attract investment. I wonder what project you are? The location is always

not difficult. You must know the property consultant. Now commercial real estate projects generally have a sales department and an investment promotion department. The sales department sells houses, and the investment promotion department is responsible for the introduction of merchants, that is, renting houses. If you just start doing it, it is estimated that you should start from the investment promotion specialist. Someone will take you and learn. What about your projects? Where are you?

question 7: what to do after the completion of investment promotion mainly depends on agents and distributors to complete the sales of products. compared with the self-built team of enterprises facing the terminal sales, there are shortcomings of lagging judgment on the market situation and loose control over the sales links. As a manager in charge of investment promotion, we must make up for the shortage of investment promotion sales methods through five tasks: market planning, product marketing, team building, correlation coordination and crisis handling, and give full play to its advantages of less investment and quick results to create value for enterprises.

1. Market planning: Market share is the only criterion to test success in sales. A clear understanding and planning of the market is conducive to our orderly and efficient investment promotion.

The market planning work mainly focuses on the following aspects:

1. Division of market types. In the traditional sense, the standard for dividing the first, second and third markets is the level of economic development, and the main indicators are the growth rate of GDP and the ranking of the total amount in the whole country. Based on this guiding ideology, the southeast coastal provinces, Beijing and Shanghai are usually classified as the first-class market, the economically underdeveloped areas in the west are classified as the third-class market, and the rest provinces are generally defined as the second-class market.

according to this kind of division method, our conventional market planning idea is: focus on developing the first-class market, actively support the second-class market, and basically ignore the third-class market.

I think to make a breakthrough in sales, we must break the traditional thinking and reconstruct the market structure according to the characteristics of enterprises and products.

cut into a kind of market with a fist product, but instead of fully spreading it out, focus on building several key big customers (the standards are financial strength, sales network, standardized management, recognition of enterprise development ideas and active cooperation) to form a sales radius from point to area, and at the same time help customers develop distributor network and control market order and profit space, so as to build a market structure of big customers with well-defined agency levels and standardized price system.

for the secondary market, the development mode of "wide distribution and deep excavation" is adopted. The so-called wide distribution means increasing investment, expanding the number of agents and building sales outlets; The so-called deep excavation means deep excavation of customer value (from single variety to full-line variety agency) and deep distribution of sinking channels, which makes the product sales network develop in depth. The core idea of the development of the secondary market is to be complete, deep and thorough.

the characteristics of the three types of markets are that the market demand is mostly implicit (the consumption concept mainly depends on market education, which belongs to passive consumption), the economy is relatively backward, which limits the consumption level, and the logistics and distribution costs are high. For this kind of market, the optimal combination development strategy of products, customers and regions should be adopted. Mainly promote the company's low price and low profit and treat common diseases to adapt to the local low consumption characteristics; Customers mainly focus on developing local mainstream agents with end users and their own distribution teams; The area can be contracted in the form of merger and packaging, which can not only ensure the exclusive agency of customers, but also help the company to supervise and control the market.

In addition to the commonly used three types of market division methods, we can also try to divide the market into large administrative regions, such as dividing the whole country into South China, North China, East China, Central China, Southwest China, Northwest China and Northeast China. Or it can be divided into big pharmaceutical provinces, strong pharmaceutical provinces or emerging pharmaceutical markets according to the importance of the pharmaceutical industry in this region.

different market divisions should adopt corresponding marketing countermeasures according to the enterprise's own characteristics, and do a good job in market planning with the idea of "keeping integrity and being surprising".

2. Setting of agency authority. Clear agency authority and strict market protection are the confidence guarantee for agents to devote themselves to product sales, and also the key to determine whether investment enterprises can go far in real competition.

at present, most enterprises mainly adopt the market division of provincial, municipal and county administrative regions to allocate agency rights, resulting in three levels of agents at the provincial, municipal and county levels. There are two main ways to divide the agency rights of these three-tier markets, one is