1) Ask questions (problems that are urgently needed to be solved or realized).

2) Plan (including matters, time and division of labor involved in the plan, etc.). ).

3) Investigation and analysis (collecting and sorting out internal and external materials, data and market conditions, and conducting research and analysis).

4) Form ideas (ideas, methods or schemes to solve problems).

5) Clear objectives (objectives to be achieved or realized after planning activities).

6) Establish the theme (the theme of planning activities).

7) Write a plan (see 2 for the outline of the plan).

8) Discuss and improve (please ask relevant personnel to express their opinions and modify and improve the scheme).

9) Organize the implementation (to ensure the smooth progress of planning activities and achieve the expected goals).

10) Summarize and improve (foster strengths and avoid weaknesses, and provide valuable experience for future planning activities).

2, the basic outline of the business plan

A complete hotel business plan should include the following main contents:

1) business planning theme;

2) the name or department of the planner;

3) the time of planning completion;

4) Outline of planning purpose and content;

5) The content and detailed description of the plan;

6) The timing of planning activities;

7) Planning, budgeting and planning (human, financial and material);

8) Planning related information;

9) If there are second and third schemes, write their outlines;

10) Matters needing attention when planning activities.

Third, business planning cases and comments

1, new hotel opening plan

1) planning theme: the opening planning of Jiaxing Oriental Hotel, a Sino-Japanese joint venture.

2) Planner: Yang Jianying

3) Planned completion time:1March 5, 995

4) Planning purpose: Through planning, the activities before and after the opening of the hotel are used as the carrier to publicize the hotel in all directions, making it a household name, attracting consumers' attention, and laying a good foundation for the opening of the hotel and achieving the design effect of commercial and social benefits.

5) Planning content:

First, determine the scale and function of the hotel and highlight the unique products:

A. The first Sino-Japanese joint venture hotel in this city;

B. The city has its own sauna and bowling alley;

C. Have a unique shooting range with real guns and live ammunition in the province;

D. Entering the "East" can provide one-stop services for food, accommodation, entertainment, health and social services;

E. All waiters have received theoretical and practical training in tourism;

F. It is located in the city center with convenient transportation.

Two. Advertising:

A. Determine the image advertising language and positioning advertising language: "Step into the East and have a brilliant life"; Oriental Hotel is expensive but not expensive.

B determine the auxiliary advertising language: (this article is omitted).

C. Compile and produce different forms of advertising materials suitable for different publicity channels (specific requirements are omitted here).

D. advertise in different forms through local influential advertising media one month before and one month after opening:

A) Exclusive TV series on demand with image advertisements and product advertisements;

B) Publish a series of advertisements and award-winning columns in TV weekly newspapers subscribed by thousands of households;

C) One month before opening, design and print advertising leaflets and brochures, and organize the marketing department and other personnel to distribute mail to enterprises, institutions and street corners;

D) Hanging street advertising banners in the main streets of the city before and two weeks after the opening;

E) One week before the opening of the business, continuously publish progressive related suspense advertisements (the content is abbreviated) in the local daily newspaper in an ingenious way, and announce the opening of the business on the opening day;

F) In order to spread its influence to the surrounding areas, floats will be used to drive on the main streets of five counties and two districts one week before the opening of the business to publicize the hotel (a brief introduction to the production and content composition of floats);

G) Create news hotspots (project characteristics, typical good deeds in preparation, social welfare activities, significance of opening to the city, etc.). ), actively provide news clues and strive for legal free advertising;

H) Make small souvenirs with hotel logo and give them away in marketing activities and operations.

Three. Taking advantage of the government's attention to attracting investment and support for joint venture projects, a grand and warm opening ceremony was held outside the hotel gate; Invite city leaders and representatives of relevant departments, units and target customers to attend the opening ceremony; After the ceremony, the participants were invited to visit the hotel's operating facilities, taste banquet dishes and experience banquet services, so as to further strengthen their personal experience of hotel products and achieve the purpose of cultivating potential customers and voluntary marketers.

6) Activity schedule

My advertising design time, from half a year to three months before opening;

Two. See 5 and 2.4 for the implementation time of the opening advertisement);

Three. Preparations for the opening ceremony

A. Three months before the opening, design the opening ceremony and the products and business methods for the next month;

B. One month before the opening, design the ceremony flow and list, list the ceremony supplies of all departments and purchase them;

C. Send an invitation letter for the ceremony one week before the ceremony;

D. Environmental and greening arrangement and lighting decoration shall be started three days before opening;

E. Procedures and timetable for the opening ceremony

A) At 8: 00, a huge red curtain was hung outside the gate, which read "Entering the East, Brilliant Life-Opening Ceremony of Jiaxing Oriental Hotel, a Sino-Japanese joint venture", and the audio equipment was installed and debugged, with a big red carpet on the ground;

B) Set up a ceremony registration office in the lobby at 9: 00, with signature books, pens, brushes, brooches, badges for guests, information kits, souvenirs for thanking guests, etc.

C) At 9: 20, all kinds of domestic and foreign journalists are in place, and the hotel office presents press releases to media reporters;

D) At 9: 30, the general manager leads the department manager to meet the guests on both sides in the lobby door;

E) At 9: 50, the people attending the ceremony will enter the venue (outside the store, in front of the city leaders, leaders of the industry authorities, the chairman and vice chairman, and foreign guests);

F)f) 10:00:00, the host (general manager) announced the opening ceremony, announced the main leaders and guests attending the ceremony, announced the ceremony procedures and played the national anthem;

G) 10: 10, speech by the chairman of the hotel (the office prepares the speech for review two days in advance);

H) 10: 15, the foreign vice chairman speaks (the office prepares to speak two days in advance for review);

I) 10: 20, news from the industry authorities;

J) 10:25, the city leaders sent a message (the office is ready to speak and contribute two days in advance);

K) At k) 10:30: 30, please ask the city leaders to unveil, put on marches, put pigeons and set off firecrackers;

L) at l) 10:50: 50, after the ceremony, invite guests to visit the main business facilities of the hotel;

M) 1 1:30, an opening banquet (banquet hall) will be held, presided over by the general manager, and the chairman will make a toast. The general manager announced the banquet, and the general manager led the department manager to toast the tables to express his gratitude;

N) 12:30, the general manager led the management to see the guests off in the lobby;

O) 13:30, the ceremony is over, the venue is cleared, and the real business is ready.

7) Budget and plan (mainly reflecting the detailed budget and plan of people, money and materials needed for the whole opening ceremony), matters needing attention in the implementation of activities, planning summary, etc. Limited to space, it is omitted here.

2, reverse the old hotel business plan.

1) planning theme: listen to Wenzhou mode lectures, eat famous dishes from famous chefs in Wenzhou, and watch Wenzhou manage hotels-take over the management plan of Hotel A.

2) Planner and planning date: Yang Jianying (1August 1998)

3) Planning purpose and thinking: Hotel A has been in business for nearly two years, with poor management and bad social reputation. Entrusted to operate and manage Hotel A, how to make hotels with poor social reputation full? Hotels and individuals alone cannot realize the vision of reversing Gan Kun in a short time. Only by relying on appealing government departments can enterprises and institutions have consumption potential and people who can become hotel customers come to the hotel at once. But how to make government departments play this function and advantage reasonably and legally? According to the concept of big marketing, when the interests of enterprises and society are unified, the political power of society will have a positive effect on enterprises. (3) To help plan or propose solutions and provide conditions for problems that are widely concerned by the government and society will inevitably attract the attention of the government. When the government adopts the proposal to solve the problem and puts it into practice, enterprises will inevitably share the incidental results.