2. Vision is the enterprise's envisioning and outlook for the future, an ideal state to be achieved by the enterprise in the direction of overall development, i.e., the scene in the wish, answering the question of what the enterprise will become.
It provides a clear development goal and future picture for the enterprise, telling each member of the enterprise where the enterprise is going.
3, values, is the enterprise and its employees *** with the recognition and respect of the value of the judgment standard, also known as the concept or idea, is the enterprise and its employees in the long-term production practice and *** with the compliance of the thinking mode and professional ethics, is the core of the corporate culture, to answer the question of how to take action to achieve the mission and vision of the enterprise. It provides action guidelines for enterprises and their members in all aspects of work, and also provides a judgment basis for enterprises to deal with various conflicts.
The significance of mission, vision and values
If the enterprise is likened to a big tree, mission, vision and values are the root of the tree, the development plan and systems formulated by the enterprise is the trunk, the behavior of the staff is the branches and leaves, and the products and services of the enterprise is the fruit. If the roots of this tree can be y rooted in the soil of the country and the nation, and draw the nutrition from traditional culture and modern civilization, it will make this tree of the enterprise flourish and be full of fruits. Different roots determine different trees, and different missions, visions and values determine the unique culture and future development of the enterprise.
For the senior leadership and staff at all levels, mission, vision and values are the guiding light to help them clarify their lofty mission, vision of the beautiful, significant responsibilities; mission, vision and values are the mirror that can be compared with the time and place to help them make smarter and more responsible decisions and actions; mission, vision and values are the inspirational inspiration to stimulate their enthusiasm, innovative potential and spirit of dedication; mission, vision and values are the inspiration to stimulate their enthusiasm, innovative potential and spirit of dedication; mission, vision and values are the inspiration to help them make better decisions and take more responsible actions. Mission, vision and values are inspirational, inspiring enthusiasm, innovation and dedication; mission, vision and values are also powerful cohesive agents, enhancing the pride and sense of belonging of enterprise members, and strengthening the sense of identity of enterprise members and other stakeholders.
At the national level, the right mission, vision and values also play a very important role in guiding Chinese enterprises to set up ambitious ideals, cultivate the spirit of innovation, pursue excellence in quality, and adhere to integrity, and will have a far-reaching impact on the healthy development of China's industry and commerce and the shaping of its overall image.
Three, the logical relationship between mission, vision and values
1, the logical relationship
At present, there are mainly three kinds of understandings and sequences of the logic between mission, vision and values at home and abroad: the more commonly used one, which is also the logic used in this paper, is the sequence of mission, vision and values, such as the GB/T19580-2012 Guidelines for Evaluation of Performance Excellence, and GB/T32230-2015 Guidelines for the Construction of Enterprise Quality Culture, which considers the mission as the root of an enterprise