It took me a few days to get to know the breakfast market scene and package points in Changsha.

Let's talk about a market in which the overall breakfast in Changsha is mainly made of noodles, supplemented by features such as steamed buns. I ran more than half of Kaifu District. 1. The ratio of flour shop to steamed stuffed bun shop reached 111: 1. 2. Tianjin, or Changde, accounts for about 45% of the market, followed by the old Changsha powder shop.

first, why is the steamed stuffed bun shop much lower than the noodle shop?

1. People in Changsha tend to eat noodles in the morning because of their taste problems.

2. Cost: The cost of the same store is almost the same. The noodle business can last from 6:31 a.m. to 9:11 p.m., while the business time of steamed buns is only 6:31-14:11. There is basically no business in the future.

3. The individual profit of steamed stuffed bun is low, and the customers it serves are far greater than the noodles. Therefore, the requirements for floating population are very high. The same one-day rental cost in 411 yuan. Steamed buns may have to serve 211 customers to earn back the rent cost, while powder shops only need 111 customers or less than 111.

4. technological reasons: modern supply of noodles basically means that you can open a breakfast shop by yourself as long as you make soup and code, and other noodles are provided by manufacturers. The steamed stuffed bun is a physical and technical activity, tiring and not making much money.

2. Why can Tianjin beef powder occupy a large market in Changsha

1. The local people in Changsha have a heavy taste. Changde is relatively quiet from Changsha, so the taste is suitable for our local taste in Changsha.

2. There are many people coming to Changsha to set up shop in Changde, so we started to build this brand slowly.

3. Yang Yuxing, a native of Changsha, is nameless, but it has no characteristics, just hanging the old Changsha brand, and its brand ability and characteristics are not strong enough, but it still conforms to our local taste.

3. By analyzing the breakfast market in Changsha, what are the problems to be solved if we open a shop in Changsha now?

1. Rent cost. Now, the rent cost is decreasing at a price of 511-211 square meters from the downtown to the periphery. It is equivalent to the rental cost of opening a store at 411-511 a day. Correspondingly, the turnover of at least 1,511 yuan a day can guarantee the rent and water and electricity labor.

2. according to the turnover, the service population is about less than 251 people, according to the consumption theory of 5%. You need more than 5,111 people to serve the population community, or even more.

3. If the probability of success in making steamed buns alone is relatively low, I have kept several Jifuxiang stores, and I can serve 211 customers in 41 minutes in the morning, and the consumption of 5 yuan is about 1,111 yuan. So a store should be around 2511-3111 a day. The monthly profit is around 21,111. Noodles are similar, and dinner business is poor.

4. It is to solve the problem of single product time. Can bread and rice be cooked together? This can greatly increase business hours and achieve certain results, which can far exceed the market average.

Recently, I also visited a steamed stuffed bun named Simei. There are about 61 franchise chain stores in Wu Hanyou, and now there are four in Changsha. Talk about the attraction of this store!

1. The products are relatively rich, including steamed buns, noodles, rice, porridge and drinks

2. All of them are semi-finished products with good taste assurance.

3. There is only a steaming cabinet in the kitchen, which makes people feel clean and hygienic without oil smoke.

4. The taste of steamed stuffed bun is a little higher than that in the market.

but it also has some disadvantages. That is, the general price in Changsha is around 2 yuan, while the price of his products is higher than the market. This leads to the fact that consumers must be white-collar workers and can only do it near the office building, which limits the location and crowd. No market brand culture has been opened, and people have no understanding and awareness of the brand.

Generally speaking, catering can still be done, but it is not as easy as many people think. The difficulty lies in the high rent and labor costs, which leads to the need to serve more people to make money. Therefore, opening a shop now requires higher requirements for location, taste, brand and so on, and the return from success is far more than before.