before opening a restaurant, market research is a very important step. You can conduct market research through the following methods: observation, experiment, inquiry and situation speculation. Among them, the observation method is to go to the scene for actual investigation; The experimental method is to directly put new products into the market to try marketing; Inquiry method is to use questionnaires, telephone inquiries, direct questions, etc. to make an intuitive understanding of the respondents; Situation speculation is to estimate and compare one's own enterprises or products according to past experience.

when conducting market research, you need to know the demand, consumption habits, purchasing power and other information of the target consumer groups. In addition, we need to know about competitors, including their products, prices, marketing strategies, etc.