Good evening, friends, here I am again! It's the dead of night again. Are you all hungry? Hahaha ~ The original intention of showing this picture to everyone is not to arouse everyone's appetite. I believe everyone knows that the graphic above is the brand symbol of being hungry. A lowercase letter e, through oblique changes and cutting, forms a graphic feeling of devouring food, which can be said to be simple and exquisite. Hmm? What do you want to do? Don't worry, let's look at some more pictures.
Timi, what a kind and lovely voice. I haven't heard it for a long time, and I miss it very much, but it's not important. Let's take a look at tencent games's logo, and take the spark of inspiration as the starting point of design creativity, and combine it with radial geometric figures to form the letter T, which makes this logo have unlimited possibilities.
This logo is familiar to everyone. WPS software is used every day. You can see that it forms a beautifully shaped letter W through the continuous insertion of line segments, which is not only an open book and pen, but also a collar symbolizing the workplace.
Do you miss the summer of 2118? There were short stories and feelings, dignity, taking you to romantic Turkey, and the wind ...... Yes, the popularity of Tik Tok in recent years has brought us countless classic memories and touches ...... It's far from the point that designers have no feelings. Let's take a look at Tik Tok's logo. The expression of the fault wind has created a shaky three-dimensional letter D, and it is also combined with the shape of notes.
Ah, isn't this the guy we eat ..... …Adobe's logo is familiar to everyone. Let's take a look at its structure, and integrate a minimalist letter A into a square, making up for the vacancy in the upper part of A, making it more atmospheric and stable as a whole.
Tesla is also very popular among young people in recent years. Many friends around me have started it, and it's horrible to push back! Take a look at its logo, which is transformed from the letter T, sharp in shape, and incorporates creative elements such as steering wheel, which is consistent with Tesla's main electric vehicle products.
Confirmed eyes are my dead youth. Now when I see this logo again, all I can think about is its design creativity. Yes, the Z letter is integrated into the stars in a positive and negative way. Looking at this negative Z, do you remember your youth and ignorance and seed of love? I'm crying, I'm crying ......
All right, I've recalled my youth, and my life has resumed, so we don't have to hide anything. Today, the theme we're discussing is the one-letter logo, which is a headache for most students! Of course, it's mainly Amway's common expressions.
the single-letter logo is still difficult in the process of expression, because it doesn't have many combinations and changes like multiple letters. Think about it, it is relatively easy for two people to have a child, and it can be done through friendly blending of the two or other various gestures, but it is still very difficult for you to have a child alone. Therefore, how to make a simple letter differentiated and symbolized, while giving consideration to recognition, is a very troublesome problem for many friends. So how to make a single-letter logo?
Let's go back and look at the previous pictures, and actually we have given some answers.
Of course, there are many other methods, and the six listed here are the most commonly used and effective methods that I think are most suitable for beginners. Of course, these methods can be used in combination with each other.
It should be noted that recognition is always the first condition for letter signs. When designing graphics, we should first pay attention to the characteristics of letters to ensure their recognition, and then choose design techniques.
All right, the methods are given to the stomach, and the precautions are clear. Now we can eat ... Let's taste them separately with these methods to see how they taste!
The so-called application of geometric figures means literally, and the figures made in this way are often more exquisite and graphic, and we can find the rules by reading more cases.
OK, in fact, there are many methods. First of all, in the first case, we used a faster method, which is grid drawing solution! First draw a grid with a uniform angle, and then draw it in it with a shape generation tool or a real-time coloring tool. The advantage of this method is that it will help you unify the angle, and the angle will have its own regularity. Let's use this method to make the E letter.
isn't it convenient and quick, and easy to produce effects? This angle doesn't have to be 61 degrees, but it can be determined according to your preferences. It should be noted that after drawing, it is not easy to satisfy, and it is best to create it again, so as not to crash easily and make more interesting ideas. In short, it must be right to try more.
Next, let's have some fun, and try to splicing and arranging some irregular figures into new letter figures. Not much to say, let's take a look at the following case.
has it opened the door to a new world, and this special thing turned out to be a five-pointed star? In fact, the five-pointed star or hexagon is combined with their unique angles and edges. In the end, our goal is to achieve the recognition of letters. You can try to explore it yourself by this method.
summary: when we arrange geometric figures, we should remember that it is not necessary to use regular square figures such as rectangles and circles, but all kinds of figures such as triangles, ellipses and trapeziums can be boldly tried and explored, and the final result must not be too complicated, and it should be interpreted in the simplest way.
lines are a good thing! When they cross together, it will bring about great changes in Qian Qian! No matter what type of logo this method is very useful, let's take a look at the characteristics of single-letter line insertion.
It can be seen that most of the cases are also made based on regular geometric figures, which are relatively simple and clean. It can be seen that if you want to make a sense of advanced, you can't be too complicated! When we design, we should first pay attention to the recognition of the letters, and other things, just plug in! Come on, let's make an X first to find the feeling.
You noticed that although I used the internal double-line structure in the process, I only extracted the necessary parts, and didn't keep too many internal lines in the end, which would be much cleaner and more attractive.
ok, it's very nice. let's play a little harder. the x above is to draw the structure of letters first and then design them. let's try to pile up geometric figures first and then insert the structure of letters with lines.
how about it? isn't it quite amazing! This is also ok? There is nothing wrong with it, as long as you try enough ..................................................................................................................................................................
Summary: No matter whether we start from the structure of letters or start from graphics, we all build on the regular graphics and letter recognition.
why is it three-dimensional effect planarization? Because the simple three-dimensional logo will be monotonous, and most of them need to add gradients to present it, but many students can't play well, so it is easy to become very low, so this method is to make a three-dimensional effect on the basis of plane graphics.
after reading these cases, can you get some? Not much to say, let's start with our case, and here are two ideas. First of all, the first idea is to draw the plane structure diagram of three-dimensional graphics, and then get the letter recognition by deleting line segments and extracting the form of structural planes. ok, let's try it with H first.
It can be seen that when we draw a three-dimensional cylinder, the middle part seems to have formed an H shape. At this time, when we create again, it is naturally much simpler, so it is also very important to choose the appropriate three-dimensional shape according to the characteristics of letters.
ok, that's the first idea. let's take a look at the second idea! Draw a plane figure first, and then look for the possibility of three-dimensional inside! What do you mean? Let's take a look at the case.
I see. First, draw a plane figure of letters, and carry out three-dimensional modeling creativity in its structure or negative space. Here is a creative door for you! Of course, you can also try other shapes.
Summary: We can draw a three-dimensional figure first, then extract the letters, or draw a flat figure of letters first, and then create a three-dimensional figure, which is ok, but try to be simple and clever, and promote the length of the three-dimensional and avoid the short of the three-dimensional!
The word Buff is not useless. If you are a vegetable dog, you can walk sideways in the wild with buff. Similarly, no matter what shit you make, adding the outer frame will cover up a lot of flavor and add a lot of flavor ..... Of course, shit is also divided into three or six categories, so you can't make it too spicy, otherwise no Buff will save you ...
Here we will introduce two ideas of using the outer frame Buff to design. First of all, the first one is to draw the shape of the letters first, then add the outer frame and connect with it. Let's take a look at the design process.
this method is also commonly used in all kinds of logo design. if your graphics are not stable enough or simple, you can try adding an outer frame. it should be noted that we'd better make the graphics and the outer frame echo each other, so that it will often be more comfortable and durable.
ok, and then introduce the second method, that is, draw the outer frame first, and then draw the graphics inside! Let's take a look at the following case.
The advantage of this method is that we get the outer frame first, which means that this letter was born with a golden key, and it is inherently stable. Who can stand it! Of course, this method is also best to echo the outer frame, such as the part that should be rounded and the part that should be properly broken out, so this method tells us that even if you are a rich second generation, you can only be a rich waste if you don't work hard! (hmm? It seems that everyone is quite willing to be a rich waste ...)
Summary: Being a logo is just like living a good life. If you come from an ordinary family, you should put a Buff on your life through your own efforts! If you are born excellent, please be wretched and make good use of your own resources. There is no good way to succeed, but hard work is the only shortcut!
What do you mean by structural deformation and replacement? Generally speaking, it means changing the sheep's head into a dog's head and changing the pig's tail into a dragon's tail ... This seems a little violent, but it is actually a creative combination by using the orthomorphic part of letters and combining industry attributes.
This method is very easy to use, but it is also easy to overuse. Many students are easy to make it complicated when they do it. For example, if you combine a dragon, you draw all the Long Lin of the dragon's whiskers and claws. That's not nonsense. We just need to extract the basic shapes of the combined objects. The dragon is the dragon head and the whale is the tail.
before designing, we'd better draw a sketch of a general idea and idea before operating on the computer. In the first case, we make a Z letter combined with the idea of Phoenix, and look at the design process.
The main way to form this structure is to spell your structure! If you want to make it exquisite, the lines must be smooth. Pay attention to the part where the head is combined with the Z letter. It must be very silky. Of course, if you think the shape is still a little rigid, you can also add a gradient to make the whole more vivid and flexible.
Some students may say that my sketching is not good, or that the letters are very ugly, and nothing looks good in combination. What should I do? Here, I will tell you a quick idea, that is, to use the structure of the font to create again!
Especially some handwritten fonts, which often have more flexible structures, I believe there must be a lot of strange fonts installed in your computer, so you can use them when you don't use them at ordinary times!
Well, sometimes you don't necessarily have to integrate only one element. Under the premise of not affecting the recognition, you can have different feelings by using the structure of each place. Of course, you can't blindly combine them, but you need to be related to the industry!
Summary: When we combine creativity, we must first spread a lot of thoughts. After all, creativity does not come out of thin air, and then we must simplify creative elements and match them with the overall tonality of letters to make a more integrated and exquisite figure!
You don't need to introduce the positive and negative shapes too much. It is the most effective and fun creative expression, because basically every letter has its own negative space, and these negative spaces are the entrance to your creative high C ...
In fact, it is not difficult to find the negative shapes and combine them creatively, which is a rare advanced way to do it, so we go back to some of our previous methods.