The checkout counter is an important display and promotion area in a convenience store. The location of the checkout counter needs to be selected and placed according to the structure, size and shelf layout characteristics of the store. We usually see that the checkout counters in many shops are just getting started, which is generally to better attract customers into the store and at the same time have a good monitoring effect on the people in and out of the whole store. Such checkout counters are often used in mom-and-pop shops and small community supermarkets. For some chain-like or large-scale supermarkets, the location of the checkout counter is more diversified. For example, the checkout counter of some cosmetics stores is located in the depth of the store, which may be the dead corner of the whole store, which better compensates for the defects of the store shelf layout. Sometimes the location of the checkout counter is also said to be feng shui, so only by determining its location can we better decorate the overall effect of the store. Visual merchandising is now being paid more and more attention. You can combine the display principle and carefully market other similar stores, observe and adjust the display height, angle, color and function combination of each item, the replacement of unsalable products, the placement of promotional items and promotional items, and even the position of employees. In addition, the quality of promotional service, the environment outside the store, the frequency and intensity of promotional publicity, etc., also need to be considered in detail. Sales are not only the result, but also should be treated as "big sales", with a marketing attitude and concept, and applied to your convenience store with integrated marketing methods and contents, with big goals, big minds and perseverance! Displaying well-known brands of goods on the back cabinet behind the checkout counter, or advertising goods at present, considering the well-known, popular and seasonal elements, the goods will say to customers: "I am here, take me home quickly!" Of course, its size needs to conform to the characteristics of the back cabinet.