The development trend of the hotel industry in 2023 will be as follows: the specialization and refinement trend of gaming hotels will be strengthened, "micro-innovation" of space renovation will be highly regarded, and the fusion of culture and tourism will gradually become the mainstream of the "Accommodation + X" mode of business innovation. The new lodging industry is driven by niche demand.

One, the trend of professionalization and refinement of gaming hotels has been strengthened. The proportion of professional gaming hotels reached a new high of about 36%, while iterating and upgrading in terms of refined operation.

The second is that the "micro-innovation" of space remodeling is highly respected. That is, on the premise of not changing the original structure of the accommodation space and the direction of the main business, just add additional elements in some of the rooms to obtain a completely new room type, such as audio-visual rooms.

Third, the integration of culture and tourism has gradually become the mainstream of the "accommodation + X" business innovation, emerging as "accommodation + reading", "accommodation + museum", "Accommodation + Art" and other innovative business models targeting cultural segments, driving new consumption of accommodation and cultural tourism.

Fourth, the niche demand spawned accommodation new business, such as portable pet hotels, health B&B, recreational and residential hotels, camping and tent hotels, etc., 2022 in the local leisure consumption driven by all kinds of niche accommodation consumption in full swing, and repeatedly on the "net red" consumption list, some of the original niche business under the drive of KOC. Some of the original niche business in the KOC driven to become a segment of the big market.

Impact:

With the gradual improvement of the domestic epidemic situation as well as the comprehensive optimization and adjustment of the prevention and control policy, the domestic tourism and travel industry will maintain a stable recovery trend in 2023, which will create good external conditions for the recovery of the accommodation industry.

With the macroeconomic situation continuing to improve, it is expected that domestic business travel will enter the recovery zone in 2023, and the accelerated recovery of the demand for international business travel, conferences and exhibitions will also bring a new boost to the recovery of the domestic lodging industry.