Restaurant dine-in number is fixed, the restaurant to improve revenue, we have to do by improving the passenger unit price, turnover rate of the method, in fact, summed up is the highlight: one is to allow customers to order more food; the second is to allow customers to point to the expensive dishes. How to make every meal every customer willing to spend a little more money, today to share the method.

In the material flooding of the consumer market, the choice of dysfunction is the common problem of most people, in the menu to increase the choice of set meals, can help customers to solve this problem; for the restaurant can also shorten the customer's ordering time, improve the turnover rate; through the set meal method, to enhance the purchase of a few popular ingredients, improve the bargaining power, reduce the waste of raw materials. Set meal method is the most commonly used practice is A + B collocation, according to the category of the restaurant, the general practice will be the main food + drinks, such as Hong Kong chain restaurant brand Café de Coral main set Hainan chicken rice + soup combination.

Duanjian asked: when is a single dog the loneliest? The sub said: when the second half price. If you are with friends to eat, after you order the main meal, if the waiter told you, point desserts, snacks, the second half-price, in front of such a temptation, your first reaction will generally ask your companion: to together? This half-price bundled sales of dishes, especially in small desserts, snacks or beverages on the most effective, because they do a copy and do ten copies, the cost difference is not big, but the profit gap is really exponential growth. The second half-price method, the most widely used in the fast food industry, international chain brands McDonald's, KFC, Starbucks, etc. are used.

In the face value supremacy of the cell phone than people eat first era, can be on the circle of friends of the exquisite small bowl of dishes to please more than just the customer, but also his circle of friends that hundreds or even thousands of friends. Under the dominant consumption of her economy, they don't mind ordering a few more servings, but rather mind whether the dishes meet their temperament requirements. Under the influence of the customer's independent publicity, it can also effectively enhance the repurchase rate.

Price comparison

People love to compare, and this nature is used to the fullest extent. If the restaurant's menu is the same price for each dish, then the restaurant is certainly to take a high turnover rate of the profit model; if the direction to improve the customer unit price, the correct approach should be in the same menu, at the same time in the band with high price and high gross profit dishes A, popular conventional choice of dishes B, as well as low-priced high-gross profit dishes C, to the highest price of the A and the lowest price of the varieties of the C to do the price comparison, but in fact, the main recommendation of the dish is B, or only take the A and B, or only take the A and B, and the lowest price of the C, and the lowest price of the varieties of the A and C. B, or only take A and B for comparison, so that customers can choose one. But need to remind is that the price of the choice can not be too much, to avoid customers to commit selection difficulties.

Lastly, the restaurant's dine-in service is also part of the product, Haidilao to achieve such a scale, unforgettable service quality is a major highlight, so, in addition to the above said several marketing approaches, good service experience, these customers into your regular customers, is also essential.