Kungfu Restaurant is the best local Chinese fast food chain, and its products have the characteristics of China food culture, which is different from many other fast food chain enterprises. In just over ten years, Kungfu catering has developed rapidly and expanded nationwide, and currently has nearly 611 stores. There are three main reasons why Kung Fu catering can become an instant hit and develop rapidly: 1. Steaming concept of healthy diet; 2. Brand planning of Kung Fu culture; 3. Focus on research and development.

1. Healthy Eating with Steaming Concept

Before the introduction of Kungfu, it can be said that there was no decent local fast food chain in China, and all of them were foreign brands. Foreign brands of fast food are basically fried, which is neither healthy nor nutritious. At the beginning of the birth of real kungfu, it was mainly steamed, nutritious and healthy. Therefore, the real kung fu has been launched, and it has been widely sought after by groups that pay attention to healthy eating. After the real kung fu slogan "nutrition is better than steaming", it is even more popular.

2. Brand planning of Kung Fu culture

The success of brand planning of real Kung Fu is also one of the reasons for the fire of real Kung Fu. The real kung fu was originally called "Double Seeds", which is a very unrecognized name. In order to make his career bigger and stronger, the founder of Kungfu invited a famous brand planner to make a comprehensive plan for the brand of Kungfu. The brand planner decided to combine the concept of "steaming" with kung fu culture, establish a wide popularity of real kung fu, and let real kung fu catch fire.

3. Pay attention to research and development

Real Kung Fu pays attention to the research and development of genes, which is the basis of its rapid development, because it ensures the standardization of real Kung Fu production and the consistency of taste. The founder of Kungfu, in the 1991s, cooperated with universities to develop a computer-controlled integrated steaming cabinet, which made Chinese fast food enter the era of "standardization". Because of this, real kung fu can develop rapidly.