Inadvertently, our work has come to an end, and we have to set a new chapter in our work, so we should also set a new goal. Why not write a planning book now? Then do you know how to write a plan book? The following is my carefully arranged sales knowledge contest activity plan book, which is for reference only and I hope to help you. Sales knowledge contest activity plan book 1
1. Purpose
(1) Carry forward and enhance the cultural awareness of the hotel and promote the realization of the overall development of the hotel.
(2) Take advantage of the Mid-Autumn Festival, a traditional festival in China, to organize an activity to attract customers, expand the hotel's popularity and reputation, and promote the hotel's marketing performance.
Second, the theme of the event
"Welcome the Mid-Autumn Festival, celebrate the reunion and enjoy the moon", which emphasizes the return to the traditional culture of China and highlights the atmosphere of family ties and reunion.
III. Arrangement of activities
(1) Wedding service
1. The festive wedding reception service can provide free services for the whole wedding, including official contacts, master of ceremonies, etc., and can also provide entertainment items with traditional cultural interests in China-congratulatory gifts, indoor sedan chairs, etc.
2. The specific implementation departments are Marketing Department and Catering Department, and the cooperation department is Administration Department.
(2) Sending mooncakes to dinner
1. On the day before Mid-Autumn Festival, on the day of Mid-Autumn Festival and on the second day of Mid-Autumn Festival, guests who eat and stay in hotels will be given three kinds of mooncakes with different price grades according to their consumption.
2. In addition to moon cakes, a traditional hotel dish with the value of 31 yuan will be presented to a family of three generations who died at the same time.
(3) Lucky Draw for Mid-Autumn Festival
1. Distribute a promotional material about the hotel's development history and special dishes on each dining table.
2. Hotel staff extract the table number on the temporary stage built on the east side of the lobby on the first floor of the hotel.
3. The guests who have been drawn to the table number can answer questions related to the hotel development history and cuisine on the stage.
4. Guests who answer correctly can draw prizes. The winning rate of prizes is controlled at around 31%.
5. The marketing department and the work department are responsible for the stage construction, with the assistance of the office. The purchasing department is responsible for purchasing the required items.
(4) express condolences to the celebrities related to the hotel, and use them to enhance the visibility of the hotel.
IV. Expense arrangement
(1) The total expense of this marketing planning activity is estimated to be 81,111 yuan, not exceeding 1,111 yuan. Among them, the expenditure of the 1 th activity is controlled at 31,111 yuan; The second activity expenditure is controlled at 1. 51,111 yuan; The third activity is controlled at 31,111 yuan; The fourth activity is controlled at 1. 51 thousand yuan.
(2) the finance department is responsible for the cost control, and the procurement of items required for various activities is reported to the purchasing department by the relevant departments, which makes a unified summary and implements the procurement after being audited by the finance department.
v. publicity methods
(1) distribution of street brochures
guests can enjoy a 11% to 9% discount with brochures. 51% discount. The print run of the brochure is tentatively set at 5111 copies.
(II) Newspaper publicity
Choose and contact the print media with wide influence in the area where the hotel is located for cultural marketing publicity. The main advertising slogan is "xxxx shop, unlimited true feelings"
(3) network publicity
With the help of travel websites, management websites and other media, the publicity is made for different consumer groups to further enhance the visibility and reputation of the hotel.
(4) Function allocation
Divide each theme activity into relevant departments to formulate implementation and implementation plans. The news articles of each activity are also written by the corresponding departments, and the marketing department contacts the media to try to publish them as soon as possible.
(5) control the publicity expenses at 51,111 yuan. Detailed budget and plan shall be made by the Marketing Department, and shall be implemented by the Marketing Department after being reviewed and approved by the Finance Department.
VI. Activity Summary
After the marketing of this cultural activity is finished, the marketing department will make an evaluation and summary of this marketing activity according to the situation of this marketing activity, and the activity summary will be submitted to the general manager of the hotel for review and distributed to all departments for circulation. Sales knowledge contest activity plan book 2
1. Guiding ideology
Taking the "Marketing Year" as an opportunity, we will further strengthen the staff's all-staff marketing concept that "the market is the center of marketing, production is the basis of marketing, quality is the life of marketing, accounting is the guarantee of marketing, and every job is an indispensable part of marketing"; Further inspire employees to do a good job in all aspects of production, research and development, quality and cost and provide services in all aspects of product pre-sale, sale and after-sale with the idea of "playing chess"; Further publicize and promote Yiqing's brand and products, build a marketing platform for all employees, drive new business development chains, form new profit growth points, and make contributions to Yiqing's leap-forward development.
Second, the content of the competition
1. Conduct a competition around developing new products, improving quality and enhancing competitiveness.
all units should proceed from the reality of the enterprise, take the key point of enterprise development and the difficulty of improving product quality as the main direction of the competition, and actively organize and carry out labor competitions with their own characteristics, such as "developing varieties, improving quality, technological innovation, tapping potential and increasing efficiency, and saving energy and reducing consumption".
2. Carry out all-staff marketing competition around brand promotion and product promotion.
further expand the sales channels of enterprise products, publicize and promote Yiqing products according to the group purchase products and group purchase prices set by enterprises, and build a sales platform for all employees. Actively advocate the reciprocal exchange of group purchase and personal consumption of office supplies, business supplies and labor insurance supplies in the system, create an internal market environment that values light, form a good atmosphere in which everyone strives to be a brand propagandist and a product salesman, drive a new business development chain, and form a new profit growth point.
III. Measures and Requirements
1. Strengthen leadership and elaborate organization. Trade unions at all levels should fully understand the significance of carrying out all-staff marketing competition activities, strengthen leadership, attach great importance to it, take the competition activities as an important measure and starting point to promote the implementation of the Twelfth Five-Year Plan and the "7+1+3" group development strategy, put them on the important agenda, carefully study and deploy them, and carefully organize their implementation. According to the actual situation of each unit, we should formulate specific competition plans, decompose and implement the contents, objectives and assessment of the competition, and promote the steady and orderly development of the competition.
2. Increase publicity and create an atmosphere. In the competition activities, we should use online platforms, briefings, periodicals and other publicity methods to strengthen the publicity and reporting of activities, actively create a competition atmosphere and expand the influence of the competition. The trade union of the holding company will focus on the publicity and reporting of the competition activities through the column of "Focus on' Marketing Year'" in A Light Newspaper.
3. Do a good job in selecting advanced and typical trees. For advanced collectives and individuals who have made outstanding performances in competition activities, we should dig up typical deeds, vigorously publicize them, and give full play to the leading role of advanced models. Do a good job in summarizing and evaluating the competition activities. The holding company's trade union will set up an excellent organization award for labor competition, an innovation model award and a marketing model award among non-marketing personnel to commend and reward the advanced collectives and individuals emerging in the competition activities.
4. Do a good job in collecting information about the competition activities and making statistics on the data of product purchase and sale in the system, and summarize the progress, measures and effects of the current competition activities every quarter and report them to the holding company's trade union. Sales knowledge contest activity plan 3
1. Competition purpose
In order to better complete the annual assessment indicators, improve the enthusiasm of salesmen from three aspects: delivery strength, payment progress and marketing activities, and create a tense and efficient working atmosphere, this competition is specially held.
II. Competition Time and Scope
The competition time is from October 1, 21xx to October 31, 21xx. All salesmen in the marketing center participated in the competition.
3. assessment method
1. make statistics on the total number of goods delivered by each salesman from October 1 to October 31 (the designated books with books will not be counted), and refresh the delivery data of each salesman every week and publish it on the LED business list.
2. make statistics on the total payment amount of each salesman as of October 31th, subject to the payment registration.
3. Encourage salesmen to formulate and implement more marketing activities, and intensify the sprint at the end of the year.
iv. scoring method
1. delivery scoring = delivery in October/annual payment indicator xx12.
2. Payment score = total payment by the end of October/annual payment indicator.
3. activity score = xx1.11 (no more than 1.15) in marketing activities in October.
4. total score = delivery score xx1.4+ payment score xx1.6+ activity score.
V. Reward methods
Evaluation criteria: the total score is used to participate in the evaluation, with 1.1 or above as excellent, 1.9-1.1 as good and 1.8-1.9 as qualified. A score of less than 1.7 is unqualified
corresponding reward:
serial number competition score prize
11.1 or above, prize worth 3,111 yuan, prize worth 21xx yuan, prize worth 31.8-1.9, prize worth 1,111 yuan, prize worth 41.7-1.8, prize worth 1.7
below 51.7 -511
top three in total score.
Remarks:
If A's annual payment target is 24 million, the payment amount is 18 million as of October 31, and the shipment in October is 2.6 million, and she participated in three marketing activities, The scoring method is as follows:
delivery score =261/2411xx12=1.3
payment score =1811/2411=1.75
activity score =1.11xx3=1.13
total score = 1.3xx1.4+1.75xx1.6+1.
the business department and each sub-branch team selected 4 people to participate.
iv. Competition events: single-pointing banknotes, multi-pointing banknotes, counting banknotes, and entering banknotes with a small keyboard
v. Competition rules:
Banknote counting competition: 12 banknotes are used as the passing line for a single finger sheet within a specified range of 11 minutes, and 16 banknotes are used as the passing line for multiple fingers within a specified range of 11 minutes. (4 points for each correct one, 6 points for the wrong one, 1 point for the incomplete one, 1 point for the incomplete one, and 1 point for the unclear seal).
currency calculation: within the specified range of 11 minutes, if you check 11 as the passing line, you will get 11 points for all uppercase and lowercase letters, 4 points for uppercase letters and 4 points for lowercase letters, and 1 point will be deducted if section break, decimal point and RMB symbols are not marked respectively.
Keyboard entry: within the specified range of 11 minutes, if the calculation is correct, it will be rated as passing, and if the calculation is correct, 11 points will be scored, and if section break is not marked, 1 points will be deducted.
VI. Offering prizes:
According to the comprehensive results of various competitions, one team prize will be awarded to 511 yuan; Individuals awarded in each competition:
1 first prize, awarded to 311 yuan;
1 second prize, awarded to 211 yuan;
1 third prize, with a reward of 111 yuan.
by this activity, all outlets of the business department are required to carry out a 21-day training activity on counter business skills from April 15 to May 4, so as to fully mobilize the enthusiasm of accounting tellers to practice their skills and improve their business skills, and set off a wave of skills training activities throughout the bank. First, strengthen skills training and comprehensively improve the efficiency of counter business processing. All tellers are required to study hard and practice hard, and on the basis of promoting the general training of all staff, for those with relatively weak business skills, set phased goals, use the time before and after work to practice more and make up for it, and strive for remarkable progress. The second is to strengthen monitoring and dynamic evaluation to comprehensively improve the training effect. It is required that the business department, the heads of departments and offices, and the accounting supervisor set up training ledgers, and hold competitions among tellers, and test or cross-test the teller's three skills of counting money, counting money and inputting it by keypad every day, and record the results. Especially for the new tellers this year, we should focus on supervision and strengthen training to ensure that the skill level has been greatly improved during the activities. The third is to organize weekly sampling and strengthen inspection and supervision. The branch will randomly check the tellers with weak skills in each institution every week, check the training effect of business outlets, and report the test results regularly. The branch will put forward guiding opinions for the problems found in the sampling test, so as to effectively improve the overall business skill level of counter personnel.
the business department and departments and offices will strive to push the counter business skill level of each business outlet to a new level through skills training activities. Sales knowledge contest activity plan book 5
activity purpose
Marketing is an important course for marketing majors. Through the design of marketing plan, students can further understand the key contents of the subject, cultivate their ability to solve practical problems by using theoretical knowledge, and improve their skills in marketing business.
Organizer: Marketing Association
Participants
All juniors majoring in marketing, follow-up participants, freshmen and sophomores.
activity flow:
1. Design of sales promotion plan
Students are required to work in pairs to carry out sales promotion design with various commodities and means of production as carriers. The whole plan must include specific methods and skills of customer identification, customer approach, sales promotion negotiation, objection handling, transaction and after-sales. Specifically, it should include the following contents:
1. Determine prospective customers, pile up prospective customers for classification and determine the method of finding prospective customers
2. Identify customers, including purchasing power and purchasing decision-making power. Purchase demand
3. Methods and skills to approach and meet prospective customers and interview principles
4. Study the reasons and types of objections raised by customers
5. Propose solutions to customer objections
6. Basic strategies for closing a deal
2. Simulated sales interview drill from February 6 to February 9
Two students acted as salesmen and prospective customers respectively, aiming at their own products. In the end, one first, second and third prizes were selected, and excellent players showed them to freshmen and sophomores.
activity budget: 311 yuan