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How to determine the catering positioning?

When you mention that you want to cook food, the most likely question is, what is your position? The positioning of catering is so important. If the positioning is not clear, it is like not knowing which direction the destination is, so you can only walk around with your eyes closed. If you still don't understand the importance of positioning, then I'll tell you how to find someone, and you will understand.

Know your favorite type

When looking for an object, you must first know what type you like. Do you like the same sex or the opposite sex? Do you like innocent girl, unruly and unreasonable, or talented? It's like cooking a restaurant. Think about what kind of customer service do you want, retired people, families, or white-collar workers?

know each other's interests and hobbies

when you have determined what kind of object you like and locked in a specific person, the next thing to do is to secretly investigate each other's interests, hobbies and favorite objects. After knowing each other's hobbies, you should frequently appear in each other's sight to let them know that you exist.

Being in the other person's sight

The same is true for catering. When you know what class of customers you want to serve, you should choose a place where the target class is concentrated. For office workers, then choose a place with dense office buildings. Then, according to the consumption level and habits of the target customers, the taste, quality, price and style of the restaurant dishes are determined.

Be a worm in his stomach

It's like knowing that the other person likes a warm man, then you should think of her everywhere and present what she needs to her before she asks for it, so how can she not rely on you? This point, put in catering, needs to be presented not only through the dishes in the restaurant, but also through the service of the restaurant. Only when the products, environment and services are what customers think, customers will feel warm, and they will gradually rely on you and become your loyal fans, thus ensuring the repurchase rate of restaurants. The object has been caught. Have you located your restaurant successfully?

The picture comes from the Internet

Whether you can catch up with the object has nothing to do with your ugliness, but mainly depends on your personality charm and whether you are different. This is like whether the restaurant is attractive and differentiated. Catering positioning must be based on your strength, choose the class you want to serve, find the needs of customers, make products well, set reasonable prices and provide a good environment. This is like chasing an object, but you can't be whimsical. You are ugly, have no money, spend a lot of time and study less, but you want to chase a famous beauty in the circle? Let's keep our feet on the ground and improve ourselves.

Thank you for reading. I'm Yuan Fang (remember to pay attention to me)

Dining diary, share the history and feelings, and welcome to discuss the problems related to catering together ~