Huazhi liquor: how to lock the white wine consumer crowd in-depth analysis
A, the target consumer groups, consumer leaders selection channels; 1, government departments at all levels; 2, government nature or private entrepreneurial associations, such as: sales associations, catering associations, hometown associations, clubs, salons, etc.; 3, the foreign government in the local office agencies; 4, banks, finance, securities system; 5, industry and commerce, tax system; 6, real estate system; 7, the electric power industry, the water conservancy department; 8, the force system, The army, including the armed police (gold forces, water conservancy forces); 9, the news media: television stations, newspapers, well-known advertising agencies, planning companies; 10, key petroleum, chemical companies; 11, colleges and universities, publishing houses, scientific research institutes; 12, the IT industry; 13, social celebrities: ball players, artists, painters and calligraphers, people of the day, etc.; 14, mobile company VIP customers; Second, looking for the target consumer groups, Consumption leader method: point to point, focus on breakthroughs 1, lock the target consumer groups, consumer leaders frequent places; 2, through the restaurant lobby managers, account managers to find the target consumer groups; 3, through the dissemination of the brand culture, lock the target consumer leaders; 4, through the government officials and all walks of life social celebrities word-of-mouth publicity, drive and influence so as to lock the other target consumers; 5, through the partners of various social relations, to determine the target consumer groups; 5, through the partners of various social relations, to determine the target consumer groups Consolidate and maintain the customer relationship with the target consumer group, so as to make it a vanguard of market advancement: present gifts or tasting wines to the target group by using festive gatherings; cultivate the target consumer group through the influence and impetus of the consumer leader; title some special target groups (such as celebrities from all walks of life), organizations, and various types of activities (e.g., charity shows) with publicity or gifts in kind. Publicity or gifts in kind. Huazhi Wine Company: Targeting the target consumer group requires flexibility and planning. However, it is very effective for market share, so it should be emphasized by the businessmen.